Paula Maldonado, CEO of Dauntless, Turning a Passion into a Business Reality

Paula Maldonado founded Dauntless in 2016 in New York City with all the factors, certified by PETA, fair trade and ethically sourced materials. She wanted to create basic elements that would become the staple garments of a consumer’s wardrobe. Behind that staple garment was a brand story that embodies determination, honesty, fair trade, transparency, love and kindness. Dauntless is a PETA certified vegan and sustainable ready-to-wear brand with a modern responsible supply chain founded in 2016. They are pioneers of sustainable and vegan fashion. They create basics that become the staple garments of its consumer's wardrobe and behind that staple garment, is a brand story that represents determination, honesty, fair trade, transparency, love and kindness. Dauntless' mission is to bring conscious fashion to fashion-forward consumers and change the perception of sustainable fashion.  The Dauntless team is made up of amazing women that want to create change. Its production artists are women heads of households and the production site is located in Bogota, Colombia.