S2 EP6: The Big-T Strategist

Welcome to Planner Parley, a show where we come together under a flag of truce to talk about small agency planning. Planner Parley is brought to you by the 4A's (The American Association of Advertising Agencies).

Julian Cole, a strategy consultant out of Melbourne, Australia, returns to the Planner Parley podcast for a one-to-one deep dive on Big-T strategists. He and John Roberts, CSO at Truth Collective in Rochester, New York, are fully unpacking what makes great strategists, how their skills are both broad and deep, why it’s important for them to not just do but also teach, and what it means for small agencies.

Key Takeaways:

• If you really want to learn something, you teach it
• The Big T-shaped strategist and the three missing skills
• Just enough process – the critical frameworks we all need
• The golden window for great work