In this episode, Daniella sits down with Chef Carla Briggs, Founder and CEO of Viola's Heritage, a business celebrating the contributions of people of color in the culinary world with high-quality bread. Carla shares her entrepreneurial journey from leaving the baking industry due to carpal tunnel syndrome to starting a bread business during the pandemic. She discusses growing her business from a side hustle to a full-fledged bakery by filling a market gap for healthy, locally-made bread and integrating New Orleans’s vibrant cultural heritage into her products. Carla also highlights the challenges of scaling a business as a woman of color, including financial constraints and managing growth, and shares her experience overcoming imposter syndrome. The conversation underscores the importance of creativity, taking risks in entrepreneurship, and sharing the untold stories of people of color in the food industry.
EPISODE KEY MOMENTS
- The story of how Viola's came into existence
- The culinary contributions of people of color
- Showcasing cultural heritage in food innovation
- Scaling challenges as a woman of color
- Overcoming impostor syndrome and financial barriers
- Balancing long-term vision with present needs
Where to connect with Carla on the internet:
Website | Instagram | LinkedIn
Plantas Pod Credits
Host: Daniella Allam
Producer: Jacqueline Smith
For episode transcripts, go to the Plantas Pod website here
If you have any feedback or questions about the podcast, email info@plantasstrategy.com
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