In this episode, Daniella sits down IRL with Lauren Haynes, Founder and CEO of Wooden Spoon Herbs. A trained herbalist and 3rd generation entrepreneur, Lauren shares her entrepreneurial journey starting with the genesis of her brand at a farmers market in 2014. She recounts her early experiments with herbal products and how she expanded from local sales to a national presence, recently securing a significant distribution deal with Whole Foods. Lauren discusses how she has evolved and grown as a leader alongside her business, emphasizing the support, resources, and mentorship that have been critical to her success. She highlights the challenges and opportunities of building a successful herbal supplement brand, including the need for a clear vision, focusing on products that truly matter to consumers, and connecting to a deeper 'why' beyond just making money.
EPISODE KEY MOMENTS
- Wooden Spoon Herb early days
- Experimenting with products and gathering consumer feedback
- Brand growth and distribution partnership with Whole Foods
- Product development and refinement
- Making herbal products accessible
- Fundraising for a natural products business
- Scaling a brand
Where to connect with Lauren on the internet:
Wooden Spoon Herbs website - Find them at a Whole Foods near you via this store locator
PLANTAS POD CREDITS:
Host: Daniella Allam
Producer: Jacqueline Smith
For episode transcripts, go to the Plantas Pod website here
If you have any feedback or questions about the podcast, email info@plantasstrategy.com
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