In this episode, we speak with one of our favorite marketers in the biz, Summer Singletary, Founder of Warmly, Agency. We talk about the importance of strong storytelling, the power of good creative, and listening to consumer feedback. You'll also hear Summer's predictions for upcoming trends and her top tips for creating impactful marketing strategies as a CPG brand on a budget.
Episode Key Moments:
- Entrepreneurship journey from corporate job to agency founder
- Marketing advice for early-stage founders in the food and beverage industry
- Consumer insights and marketing optimization
- The importance of quality content in marketing
- Marketing strategies for DTC brands with limited budgets
- Entrepreneurship, copywriting, and creativity
- Hiring a marketing agency or content team
- Marketing trends, psychedelic therapy, and herbal business
Connect with Summer
Plantas Pod Credits
Host: Daniella Allam
Producer: Jacqueline Smith
For episode transcripts, go to the Plantas Pod website here
If you have any feedback or questions about the podcast, email info@plantasstrategy.com
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