Pod Theory

Pod Theory

Pod Theory is a daily podcast that delivers tips, strategies, guidance, and commentary on the great world of podcasting. Every Monday thru Friday, new episodes will go live and bring you insight on all aspects of podcasting from host Jason Cercone, Founder of Cercone Consulting and a podcaster with over five years of podcasting experience. From what it takes to launch a successful podcast to ways you can improve your existing show and all stops in between, Pod Theory is your daily injection of podcast wisdom!

Episodes

May 14, 2021 77 min

What do you focus on the most when it comes to your podcast? If you said "Download numbers!" you're not unlike many, many podcasters in the world today.

For whatever reason, podcast producers get hung up on getting this big number of downloads thinking it's going to bring the answer to all problems. And that's simply not the case.

Building a podcast is an art form. It's SUPPOSED to be fun. Can it generate rev...

Share
Mark as Played

It's time for another installment of Pod Theory Q&A! Once a week, I will answer questions from the Pod Theory audience live on the show. If you'd like to submit a question for me to cover on a future episode, you can contact me one of three ways:

TEXT: 412-965-8428
TWITTER: @jasoncercone
EMAIL: jason@jasoncercone.com

Today's question comes from Julianna and she asks "What important info should my podcast ads...

Share
Mark as Played

Building solid relationships is one of the most important things you can do in your life, both personally and professionally. This will help expand your network and get the word spreading faster about your podcast.

Why should you tell EVERYONE about your podcast? Because, believe it or not, word of mouth is still the most effective form of advertising today. 

In Episode 123 of Pod Theory, I'm going to deliver a condensed version ...

Share
Mark as Played

Whether you're just getting your company started or have been operating for a long period of time, you know that communication throughout your organization is critical. 

We've seen what happens to companies that don't communicate well. Complete and utter chaos. One department doesn't know what its counterpart is doing, team members start blaming others for items that fall through the cracks, morale dips to record low...

Share
Mark as Played

Regardless of what type of community environment you choose to build for your podcast or join to network with other podcasters, it's incredibly important that you be an active member of these communities. The opportunities that can be found within these communities is very powerful and could literally change the face of your brand.

Being active in said communities only raises your stock in the eyes of your audience members. Plu...

Share
Mark as Played

Overediting may be one of the most polarizing subjects in the podcasting space. There are many that firmly believe that removing um, uh, like, y'know, lip smacks, and other inaudibles makes the conversation sound less natural, while others believe it's the job of a good podcast editor to remove fillers that waste the listener's time whenever necessary.

In Episode 120 of Pod Theory, the goal is to bring you the truth abou...

Share
Mark as Played

It's time for another installment of Pod Theory Q&A! Once a week, I will answer questions from the Pod Theory audience live on the show. If you'd like to submit a question for me to cover on a future episode, you can contact me one of three ways:

TEXT: 412-965-8428
TWITTER: @jasoncercone
EMAIL: jason@jasoncercone.com

Today's question comes from Andrew and he asks "How soon should I monetize my podcast?" ...

Share
Mark as Played

The podcasting landscape continues to evolve and there is news, information, and insights being delivered daily to help you keep up.

On today's installment of Pod Theory Condensed, I'm sharing some of the resources I turn to to stay in the loop so you can keep your podcast knowledge as sharp as possible, too.

What resources do you use for podcasting news and information? Please share with me on Twitter or by shooting me a qu...

Share
Mark as Played

According to Podcast Insights, we officially hit 2 MILLION podcasts as of April 2021. Not that I'm any sort of Nostradamus, but I totally called that back in January and everything. Anyway.....

With so many podcasts out there, it becomes easy to work yourself into a mental paradox of whether the medium is right for you because the competition seems so great. But today, I'm going to squash some of those beliefs before they ev...

Share
Mark as Played

As a podcaster, you should always be looking for ways to improve your show. The podcasting world is still the wild wild west and there are always new developments, technologies, and platforms hitting the scene that can bring more value to your production. Additionally, you should never stop looking for inspiration from other podcasters, as well as TV and radio personalities. Studying these figures and absorbing how they deliver the...

Share
Mark as Played

Spring is officially here! I'll be taking a few week hiatus from Pod Theory to focus on my new Clubhouse room that will be going live for the first time on Monday, April 12th at 12:00pm EST. If you are on Clubhouse, follow me @jasoncercone and join ClubPod to gain access to the enormous amount of knowledge that's being shared each and every day by various thought leaders in our space. It's definitely worth your whil...

Share
Mark as Played

It's time for another installment of Pod Theory Q&A! Once a week, I will answer questions from the Pod Theory audience live on the show. If you'd like to submit a question for me to cover on a future episode, you can contact me one of three ways:

TEXT: 412-965-8428
TWITTER: @jasoncercone
EMAIL: jason@jasoncercone.com

Today's question comes from Josie and she asks "Will Apple using 'follow' instead of...

Share
Mark as Played

Finding a way to generate revenue from your podcast is one of the big motivators for podcast creators. However, it’s important to understand that podcasting is not a get rich quick scheme. Like so many digital initiatives, some people think this is possible. And when it doesn’t happen quick, these people move on to something else and try the same thing...and get the same result. It’s a vicious cycle.

All of that said, there are defi...

Share
Mark as Played

There is a laundry list of things that you'll want to think about when you decide to start a podcast for your brand. I've covered many of these on past episodes of Pod Theory. Show name, content theme, release frequency, how much time you can dedicate to your show's production each week, marketing strategy - just to name a few. 

But above and beyond all of those items and the many more that you'll need to consider, t...

Share
Mark as Played

In addition to positioning yourself as a thought leader, putting a creative outlet into the world for amplifying your brand message, and turning listeners into customers, a brand podcast is a great tool for raising overall brand awareness. Brand awareness, of course, is the extent to which consumers are familiar with the distinctive qualities or image of a particular brand and the products and services they feature.

With your brand ...

Share
Mark as Played

Podcasting is great. It's a medium that's taken the world by storm and continues to prove itself as a platform capable of delivering results. I've gone all in on podcasting and, in addition to producing my own podcast that you're listening to this very moment, I also do podcast consulting, podcast production, and podcast booking and communications. These initiatives are designed to help professionals amplify their b...

Share
Mark as Played

It's time for another installment of Pod Theory Q&A! Once a week, I will answer questions from the Pod Theory audience live on the show. If you'd like to submit a question for me to cover on a future episode, you can contact me one of three ways:

TEXT: 412-965-8428
TWITTER: @jasoncercone
EMAIL: jason@jasoncercone.com

Today's question comes from Mike and asks "Will Clubhouse be a competitor to podcasting?"...

Share
Mark as Played

The brands that are leading the pack in today's noisy, competitive, crowded market are the ones that understand that the power leading with value. There are many organizations that are sales-first and sales-only and haven't caught on that people just don't respond to that approach the way they used to. 

Today's consumer is much more informed than years past because they have the means of finding out a ton of informat...

Share
Mark as Played

In today's installment of Pod Theory Condensed, I'm going to share some insight on what I've dubbed a 'credibility catalyst.'

A credibility catalyst is something you can refer to that showcases the reliability of an individual or brand. It gives you clarity on what life will be like if you open the door and bring them in. It allows you to experience their level of knowledge on their specialty and helps you make a...

Share
Mark as Played

Getting what you want from life is all about developing the proper mindset. Mindset will literally make or break anything you want to accomplish. Visualizing what you want and having the desire to go after it regardless of how many times you may fail and suffer setbacks along the way is what truly separates those who succeed and achieve their dreams from those who let negative mindset dictate the terms and settle for defeat...even ...

Share
Mark as Played

Chat About Pod Theory

Advertise With Us

Popular Podcasts

Crime Junkie
Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.

Stuff You Should Know

Stuff You Should Know

If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. Josh and Chuck have you covered.

For You

    Music, radio and podcasts, all free. Listen online or download the iHeartRadio App.

    Connect

    © 2021 iHeartMedia, Inc.