Pod Theory

Pod Theory

Pod Theory is a seasonal podcast that delivers tips, strategies, guidance, and commentary on the art and business of podcasting. Discover insights on all aspects of podcasting from host Jason Cercone, Founder of Cercone Consulting and a podcaster with over six years of podcasting experience.

Episodes

October 26, 2021 3 min

Evolution of Brand is officially live!

This podcast is dedicated to bringing you stories and strategies from successful entrepreneurs and professionals who’ve taken their brand to the next level. Hosted by Jason Cercone, each episode features the perfect blend of unparalleled inspiration combined with proven, actionable tips, ideas, and tactics that you can add to your arsenal today. These professionals have built their brands from ...

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We've spent Season 2 of Pod Theory debunking myths and misconceptions in the podcast space that could potentially trip you up. Now, it's time to wrap up the season with a simple questions: What should your #1 point of focus be with your podcast?

More than likely, you're probably thinking it could be a number of different aspects. And while there are several important factors to keep in play, nothing is more important tha...

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September 27, 2021 29 min

86,400 seconds. 1,440 minutes. 24 hours.

These three numbers are something each and every one of us has in common. This is how much time we have any given day to make big things happen.

Yet, despite all of us having the same amount of time to work with each day, some people struggle to accomplish big things. They make excuses for why. They don't want to own up to the fact that they're spending their time on time-wasting activ...

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September 27, 2021 19 min

Season 2 of Pod Theory is dedicated to debunking some of the common myths and misconceptions floating around the podcast ecosystem. And to do this debunking in grand fashion, I am welcoming the show's first-ever Featured Co-Host for the entire season - Travis Brown, podcaster extraordinaire and Founder of PodDecks.

In this season premiere, we tackle a very common misconception heard in podcast circles all the time: that having a...

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September 27, 2021 43 min

Building a quality podcasts can result in a lot of great gains. One of those gains, naturally, is monetization. When you create a value-driving machine, it can bring you solid financial (and non-financial as well) returns if you do things properly.

The problem is this: some podcasters think monetization is a podcast's only purpose. And if monetization doesn't happen fast, they get discouraged and abandon their podcast before...

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Throughout Season 2 of Pod Theory, we've talked about various myths and misconceptions that plague podcasters in their attempts to bring the very best podcast content to life. At the same time, we've shared some tips, strategies, and advice for overcoming said myths and misconceptions and pointed you towards aspects that will truly drive the success of your production.

Episode 133 is no different, because there are many peop...

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As Season 2 of Pod Theory rolls on, we wanted to keep the myth and misconception debunking going strong. In that spirit, we decided to bring you a list of five more myths and misconceptions podcasters hear about in their plight to create the best possible show.

In Episode 134, Travis Brown and I drop some insights on podfading, competition, perfectionism, and much, much more.

This is an episode you don't want to miss. Hit that pl...

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One of the biggest things podcasters are concerned about is growth. No matter how many listeners you may have, chances are...you want more. And why is that? Mainly because we believe the bigger the audience, the better the chance for monetization. Landing a big sponsor or advertiser is linked to audience size, so it makes sense.

The funny thing is we get so consumed with getting more listeners who haven't shown up to listen yet ...

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Back on Episode 125 of Pod Theory, Travis Brown and I talked about vanity metrics and not getting consumed with download numbers. These stats can be deceiving and don't provide an accurate depiction of what's truly happening with your podcast.

Still, we know this is something that many podcasters are focused on. In fact, many believe their podcast simply isn't any good if they don't have massive download numbers. And...

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Several years ago, before social media companies changed their algorithms and made it increasingly difficult to gain traction through organic strategies, it was not uncommon to hear that posting multiple times a day across various platforms was the best way to build your presence. Be present everywhere so people can find you everywhere, right?

Today, it's a little different. As I said, gaining traction from an organic standpoint...

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One of the big misconceptions in podcasting is that landing a celebrity or VIP guest is going to be the ticket to huge growth and EVERYONE discovering your podcast.

The truth is, while having a celebrity guest on your podcast can be a lot of fun and bring a ton of value to your audience, it's not going to make your show explode. There are several factors in play and it's important to manage your expectations when you land s...

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How much money do you need to spend on equipment to start your podcast? $50? $100? $1,000?

The truth is, there is no exact number. But, if you really wanted to start a podcast this very second, you could do so for $0 with nothing but your smartphone. There's no rule that says you have to spend any money on equipment before you can bring a podcast to life. Yet many aspiring podcasters believe they need top-of-the-line equipment s...

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September 20, 2021 10 min

Season 2 of Pod Theory is here! Did you miss me?

As Pod Theory makes the transition to a season format, I am pleased to introduce a new concept: a Featured Co-Host! For the duration of each season, I will be joined on every episode by the same personality as we collaborate to bring you the very best in podcasting tips, strategies, commentary, and value so you can navigate your podcasting journey with a little more confidence...and a...

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We came. We saw. We recorded a podcast.

Podcast Movement 2021 is officially in the history books and it was a great event! Originating from Nashville, Tennessee, this year's installment brought us some killer content, exceptional networking, and an opportunity to reconnect with real live humans that were, up until this point, 3D images living inside our computers and smartphones.

Myself and Travis Brown of PodDecks took advantage...

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What do you focus on the most when it comes to your podcast? If you said "Download numbers!" you're not unlike many, many podcasters in the world today.

For whatever reason, podcast producers get hung up on getting this big number of downloads thinking it's going to bring the answer to all problems. And that's simply not the case.

Building a podcast is an art form. It's SUPPOSED to be fun. Can it generate rev...

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It's time for another installment of Pod Theory Q&A! Once a week, I will answer questions from the Pod Theory audience live on the show. If you'd like to submit a question for me to cover on a future episode, you can contact me one of three ways:

TEXT: 412-965-8428
TWITTER: @jasoncercone
EMAIL: jason@jasoncercone.com

Today's question comes from Julianna and she asks "What important info should my podcast ads...

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Building solid relationships is one of the most important things you can do in your life, both personally and professionally. This will help expand your network and get the word spreading faster about your podcast.

Why should you tell EVERYONE about your podcast? Because, believe it or not, word of mouth is still the most effective form of advertising today.

In Episode 123 of Pod Theory, I'm going to deliver a condensed version ...

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Whether you're just getting your company started or have been operating for a long period of time, you know that communication throughout your organization is critical. 

We've seen what happens to companies that don't communicate well. Complete and utter chaos. One department doesn't know what its counterpart is doing, team members start blaming others for items that fall through the cracks, morale dips to record low...

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Regardless of what type of community environment you choose to build for your podcast or join to network with other podcasters, it's incredibly important that you be an active member of these communities. The opportunities that can be found within these communities is very powerful and could literally change the face of your brand.

Being active in said communities only raises your stock in the eyes of your audience members. Plu...

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Overediting may be one of the most polarizing subjects in the podcasting space. There are many that firmly believe that removing um, uh, like, y'know, lip smacks, and other inaudibles makes the conversation sound less natural, while others believe it's the job of a good podcast editor to remove fillers that waste the listener's time whenever necessary.

In Episode 120 of Pod Theory, the goal is to bring you the truth abou...

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