You’ve probably heard that a podcast can build your brand, grow your audience, and convert leads into clients—but how do you actually make that happen? In this episode, I speak with my business coach, Kate Perkovic. She breaks down how she launched the Ambitious Podcast, which not only builds deep trust with her audience but also brings in high-ticket sales—we are talking about $150k in just 6 episodes without turning her show into a constant pitch.
If you’re still sitting on the idea of starting a podcast, or you want to make your current one more strategic, this conversation will change your perspective.
In this episode:
Why Kate decided to start the Ambitious Podcast
The launch strategy that got her show hundreds of reviews and thousands of views
How she uses her podcast to build genuine trust (and close $60K clients)
Tips for choosing aligned podcast guests that actually serve your audience
Why long-form content builds faster and deeper connections than social media
How she’s planning to grow The Ambitious Podcast into a community and brand beyond herself
The podcast mistakes that turn listeners away—and how to avoid them
Connect with Kate:
Website: https://www.kateperkovic.com
Instagram: https://www.instagram.com/kateperkovic/
The Ambitious Podcast: https://www.kateperkovic.com/podcast
Connect with me, Hayleigh Hayhurst:
Steal my Podcast Launch Checklist for free: https://www.espressopodcastproduction.com/checklist
Website: https://www.espressopodcastproduction.com/
Instagram: https://www.instagram.com/espressopodcastproduction/
YouTube: https://www.youtube.com/@EspressoPodcastProduction
My favorite podcast tool, Descript:
https://www.descript.com/?lmref=KkInCQ
Produced by Espresso Podcast Production: https://www.espressopodcastproduction.com/
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