Does your podcast branding actually match your business?
In this episode, I sit down with brand strategist and designer Bethany McCamish to talk all things podcast branding—why it matters more than you think, and how you can create an unforgettable visual identity that supports your growth. From choosing the right color palette to designing scroll-stopping cover art, Bethany shares insider tips for turning your podcast into a true brand asset.
We also talk about how her podcast Unbreakable Brands helped her land high-ticket clients, build authority, and fuel her business—all without needing millions of downloads.
Whether you're launching a podcast or refining your show’s look, this episode is your go-to guide for aligning visuals with strategy.
In this episode:
The biggest branding mistakes podcasters make (and how to avoid them)
What design elements every podcast needs
How to treat your podcast as a brand, not just a content channel
The connection between strong visuals and actual revenue
Why your audience should be the core of your design decisions
How Bethany landed high-ticket clients through her podcast
Connect with Bethany:
Website: bethanyworks.com
Instagram: https://www.instagram.com/bethanyworksdesign/
Podcast: Unbreakable Brands — unbreakablebrands.com
Connect with me, Hayleigh Hayhurst:
Apply to Work With Us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44
Steal my Podcast Launch Checklist for free: https://www.espressopodcastproduction.com/checklist
Website: https://www.espressopodcastproduction.com/
Instagram: https://www.instagram.com/espressopodcastproduction/
YouTube: https://www.youtube.com/@EspressoPodcastProduction
My favorite podcast tool, Descript:
https://www.descript.com/?lmref=KkInCQ
Produced by Espresso Podcast Production: https://www.espressopodcastproduction.com/
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