What if your podcast could build your business before you even have an offer?
In this episode of Podcast Cafe, I’m joined by Christi Johnson, business coach and host of The Dream Biz Podcast, to talk about how starting her show helped her find clarity, build authority, and ultimately launch a sustainable coaching business.
What began as a passion project during the pandemic turned into the training ground and marketing engine for her current business. Christi shares how podcasting gave her the confidence and credibility to become a coach—and how her show is now the backbone of all her content, from blog posts to lead magnets, social media, Pinterest, and email.
Whether you’re just starting out or ready to repurpose smarter, this conversation is full of insight into how podcasting can support your long-term goals.
In this episode:
- How podcasting gave Christi the confidence to start coaching
- Why her podcast is the foundation for all of her content
- Her evolution through 3 podcast names—and what each one taught her
- Exactly how she repurposes episodes into blogs, emails, reels, carousels, Pinterest pins, and more
- Tips for staying consistent without burning out
- Why sustainable growth matters more than doing what you "should"
Listen to my episode on The Dream Biz Podcast: https://podcasts.apple.com/us/podcast/161-market-your-podcast-work-smarter-not-harder-with/id1550796668?i=1000700891403
Connect with Christi:
The Dream Biz Podcast: https://christijohnsoncreative.com/podcast/
Christi’s Coaching Program – Dream Biz Strategy Lab: https://christijohnsoncreative.com/mastermind
Follow Christi on Instagram: https://www.instagram.com/christijohnsoncreative/
Resources mentioned:
How I Built ThisThe Goal Digger Podcast
Connect with me, Hayleigh Hayhurst:
Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44
Steal my Podcast Launch Checklist for free: https://www.espressopodcastproduction.com/checklist
Website: https://www.espressopodcastproduction.com/
Instagram: https://www.instagram.com/espressopodcastproduction/
YouTube: https://www.youtube.com/@EspressoPodcastProduction
My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ
Produced by Espresso Podcast Production: https://www.espressopodcastproduction.com/
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!