"It doesn't exploit our insecurities, fears and anxieties, but acknowledges them and offers solution. It's not just about making a sale, but about making a difference. So I'm calling us all to a higher, more restorative way of marketing and communicating and selling. One that respects our audience's intelligence values that they trust and values their trust and seeks to enrich their lives. Because that's not just good marketing. In my opinion, it's good business. Who else is with me?"
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