"Do you know what the common denominator is in all of the most effective communication and marketing? It allows the listener to see a clear reflection of themselves. Here are four things that are required in order to build a clean mirror for the desired audience you are communicating to. First, human connection. If they can't feel that reflecting back to them in your presentation, whatever it may be, then you have little hope of engaging at all. So how do you do that? Act like a good human."
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