Megan Shields discusses the intricacies of Facebook advertising, particularly for podcast editors who want to help their clients expose their clients’ shows to a larger audience. She emphasizes the importance of understanding the relevance of Facebook ads in today's digital landscape, debunks common myths, and outlines strategies for both client acquisition and podcast promotion.
Megan explains the role of the Meta tracking pixel, how to set up effective ad campaigns, and also highlights the importance of collaboration between podcast editors and ad managers to maximize ROI and achieve business goals.
Takeaways
- Facebook ads remain relevant with 3 billion monthly users
- Advertising will always work if done correctly
- The Meta tracking pixel is essential for measuring ad success
- Understanding your cost per lead is vital for ad campaigns
- Collaboration between podcast editors and ad managers enhances results
Key moments:
(00:00) The Relevance of Facebook Ads Today
(09:31) Understanding Facebook Ads Myths
(11:26) Strategies for Client Acquisition vs. Podcast Promotion
(18:09) The Role of Meta Tracking Pixel
(24:30) Setting Up and Budgeting for Ads
(27:36) Content Types for Effective Ads
(30:25) Maximizing ROI Beyond "Just" Podcast Promotion
(42:43) Key Metrics to Monitor for Ad Success
About Megan Shields:
Megan is, as her husband calls her, a snow-plow of progress.
Starting her sales career at age 24, she hit the ground running and became the top 10% of producers in the nation within the first 2 years by using the power of social media.
After realizing how sought after her social media strategies were in corporate America, she decided to start her own business and ChimeHouse Media was born.
Alongside her husband they serve clients all over the world, helping them grow their businesses and expand their reach using the power of Facebook and Instagram Ads.
Find Megan at ChimeHouseMedia.com
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Our Editor for this episode: Alejandro Ramierz
Interested in talking with Alejandro about editing your show? Find him on LinkedIn.
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Tools we used:
*Riverside.fm to RECORD & SHOW NOTES
We used Riverside to record this episode and create the basis of the show notes, including a list of takeaways and chapters. We also used the video editing tools to create a video version for YouTube.
*Captivate.fm for our podcast MEDIA HOST
We use Captivate to host the podcast. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!)
*Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support!
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