Adam Schaeuble discusses the three buckets of podcast growth that we can share with our clients:
- Effort-based marketing
- Paid advertising
- Organic discoverability
We discuss insights on leveraging paid ads on podcast platforms and the significance of SEO in podcasting - plus the need for helping our clients focus on growth strategies that yield tangible results.
Key takeaways:
- The three buckets of podcast GROWTH
- Effort-based marketing is often the LEAST effective for growth
- Our clients should focus on leveraging their shows to GAIN CLIENT of their own rather than sponsorships
- Organic discoverability is CRUCIAL for attracting the right audience
- Show names should be strategic and include relevant KEYWORDS for better searchability
- Using a 72-hour promotion window can MAXIMIZE VISIBILITY
- Paid advertising on platforms like Overcast can yield BETTER RESULTS than social media ads
- Podcast SEO is DIFFERENT from traditional SEO; focus on keywords relevant to podcast platforms
- Rebranding can significantly impact download numbers and audience engagement
Key moments:
(03:04) The Three Buckets of Podcast Growth
(05:50) Effort-Based Marketing Strategies
(12:03) Paid Advertising Insights
(21:50) Organic Discoverability and SEO Strategies
About Adam Schaeuble:
Adam is an online business coach for podcasters. He teaches podcasters simple strategies to help them make more money with their online business.
Adam has been podcasting since 2015 and he's the host of a Top 100 ranked entrepreneurship podcast: Podcasting Business School.
Find him at https://www.podcastingbusiness.school
Our Editor
This episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show.
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Tools we used:
*Riverside.fm to RECORD
We used Riverside to record this episode, create video shorts, and help with coming up with ideas for the show notes.
*Captivate.fm for our podcast MEDIA HOST
We use Captivate to host the podcast. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!)
*Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support!
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Mentioned in this episode:
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