Using Social Media to Turn Lurkers Into Your Clients’ Most Loyal Listeners

Meredith Hackwith Edwards founder of an "idea consultancy" called Outsider Advantage, shares with us the challenges and opportunities of using social media to promote our clients' podcasts. She says to have fun when focusing on authentic and purposeful content.

Meredith shares her experience working with clients on their specific strategies, while appropriately pricing and packaging our services to include social media support.

Key moments:

• Identify and utilize strong self-identifiers in social media posts to resonate with your target audience
• Create short-form video content using tools like Opus Clips, highlighting engaging moments from your podcast episodes
• Strategically incorporate cliffhangers and intriguing questions in social media posts you create to drive engagement for your client
• Build social media promotion into your service packages, ensuring a balanced approach to marketing and production
• Analyze the effectiveness of your social media campaigns by tracking key metrics such as downloads and engagement to refine your strategy. Report those to your clients!

About Meredith Hackwith Edwards:

Podcasting since 2019, Meredith is the host & producer of Meredith for Real: the curious introvert, for which she was named one of Podcast Magazines 40 under 40 in 2022.

Meredith is the founder of Outsider Advantage, an idea consultancy whose primary offering is podcast launch & production including Voices United in Education, which won two Addy Awards in 2023.

She is best known for her imaginative approach to content creation & ability to humanize digital communication. When she’s not researching her next podcast guest, she’s hanging out with her husband at the beach, buying plants she doesn't need or planning her next trip. She believes in being lost in the right direction & that everyone should meet people outside the algorithm.

Find her at OutsiderAdvantage (click here) or MeredithForReal.com

Our Editor

This episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show.

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Tools we used:

*Riverside.fm to record

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*WhisperTranscribe for show notes

WhisperTranscribe assisted in the crafting of this episode description. It probably saved me 30 minutes by providing a summary and a list of chapters. Click on the *link above to see how it works for yourself!

*Captivate.fm for podcast media hosting

We use Captivate to host the podcast. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or