Podcast Insider

Podcast Insider

Blubrry’s Official Podcast where we talk about the Podcasting industry, Blubrry news and interview podcasters on why they started their podcast.

Episodes

Rerun Episode: Do You Need a Website for Your Podcast? – PCI

July 28, 2025 • 18 mins
As podcasting becomes more competitive, a dedicated website isn’t just a nice-to-have — it’s a vital tool. In today’s episode of Podcast Insider, Mike Dell and Todd Cochrane revisit why having a podcast website can help you grow your audience, strengthen your brand, and create monetization opportunities. In 2024 and beyond, a well-designed, functional website can set your show apart — but we’ll also cover reasons why you might not ...
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How to Set a Marketing Budget for Your Podcast (Even If It’s Small) – PCI 451

July 21, 2025 • 20 mins
You don’t need a big team or a huge ad budget to market your show—you just need the right plan. So today’s episode is divided into two paths: one for podcasters who are already publishing, and another for those who are still in the planning or pre-launch phase. Today's Hosts: Todd Cochrane and MacKenzie Bennett ✅ If You’ve Already Launched Your Podcast These strategies help you understand where to invest, even if your budget is mod...
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The Do’s and Don’ts of Platform Migration for Podcasters – PCI 450

July 14, 2025 • 18 mins
Ever wanted to learn how to switch podcast hosting providers or website hosts? Thinking about moving your podcast website from WordPress to another platform? Before you make the switch, there are some crucial things you need to know — especially about your RSS feed. In this episode, we’re tackling one of the most common (and frustrating) issues podcasters face when migrating their site: broken podcast feeds. We’ll walk you through ...
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Podcaster of the Month: Michelle Aronson of True Stories at Work – PCI 449

July 7, 2025 • 23 mins
In this special episode of Podcast Insider, we’re spotlighting Michelle Aronson, host of True Stories at Work and Blubrry’s Podcaster of the Month! Michelle joined Mike Dell to share her journey from a silent retreat to the world of podcasting, how her HR background fuels her unique storytelling format, and why workplace tales are often stranger—and funnier—than fiction. Hear how podcasting unexpectedly opened doors in her coachin...
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Keeping Podcasting Independent: What It Really Means for Creators – PCI 448

June 30, 2025 • 19 mins
At Blubrry, we love independent podcasting. The heart of what makes podcasting so unique — independence. As corporate platforms grow louder in the space, it's more important than ever for creators to understand how to retain control of their voice, content, and audience. From choosing the right tools and hosting partners to marketing yourself as a creator-owned brand, we explore what podcasting independence really means and how it ...
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🎧 How Remote Work and Reduced Commuting Have Reshaped Podcast Listening Habits – PCI 447

June 23, 2025 • 12 mins
Welcome back to Podcast Insider, today we’re discuss how podcast consumption has changed in the post-pandemic world—especially as more people continue to work from home. The days of relying on commute-time listening are fading. With data from Edison Research and Jacobs Media, we’re exploring where podcast listening is happening now, how habits are shifting, and what it all means for creators looking to stay relevant. Whether you're...
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🎧 How to Identify Your Ideal Podcast Listener – PCI 446

June 16, 2025 • 20 mins
Settling on your ideal listener is a little different depending on where you’re at in your podcasting so far - have you already started or looking to launch? We’ve divided today’s episode into before and after you’ve gotten your podcast on a roll already. Today's Hosts: Todd Cochrane and Mike Dell Whether You’ve Launched Yet or Not (with Help from Blubrry) ✅ If You’ve Already Launched Your Podcast These strategies help you understa...
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🎯 Best Use of Your Time as a New Podcaster (and How Blubrry Helps) – PCI 445

June 9, 2025 • 20 mins
Feeling overwhelmed? You’re not alone. When you're just getting started, the goal isn’t to do everything—it’s to do the right things well. Here’s what to focus on and how Blubrry supports you every step of the way. Today's Hosts: Mike Dell and MacKenzie Bennett We think these strategies are the best use of your time as a new podcaster and of course how Blubrry helps you. 🥇 1. Create Consistently Good Episodes 🎧 Why it matters: No...
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Using Your Podcast as a Jumping-Off Point for a Book – PCI 444

June 2, 2025 • 22 mins
Use your podcast content to your advantage -- and turn it into a book! If you’ve ever felt like your podcast could be more than just a weekly episode—maybe even the start of a book—you’re not alone. This week, we’re explaining how podcasters can transform their content into a published work. From identifying core themes and organizing episodes into chapters to leveraging transcripts and using your show to promote the final product,...
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Audience Growth Strategies for Nonprofit Podcasters on a Budget – PCI 443

May 28, 2025 • 19 mins
Not every podcaster has a big budget—and that’s especially true for nonprofits. In this episode learn practical, low-cost strategies for nonprofit podcasters to grow their audience and expand their impact without breaking the bank. Whether you’re recording from a modest setup or working with a lean team, these tips will help you make the most of your existing resources and community connections. From tapping into your supporter b...
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Benefits of Blubrry’s Free Podcast Website for Growing Your Show – PCI 442

May 19, 2025 • 13 mins
Launching a podcast is only half the battle—making it easy to find, share, and binge is what really fuels growth. In this episode, we explore how Blubrry’s free podcast website transforms your audio feed into a fully branded, SEO‑ready home base, complete with episode pages, a built‑in player, and links to every major listening app. You’ll learn how this no‑cost perk of Blubrry hosting can boost discoverability, simplify sharing, ...
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How to Grow a Podcast From 50 Listens Per Episode – PCI 441

May 12, 2025 • 20 mins
We hope you'll find these ideas on how to grow a podcast from 50 listeners per episode helpful in your podcasting quest. Launching a podcast is exciting—but growing one from just a handful of listeners can feel overwhelming. The good news? You don’t need thousands of followers or a marketing budget to build momentum. In this episode of Podcast Insider, MacKenzie and Mike share eight actionable tips to help new podcasters attract m...
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Happy Trails with Lesa McDermott and ‘Girl Camper’ – PCI 440

May 5, 2025 • 22 mins
When Lesa McDermott talks about camping, her enthusiasm lights up like a crackling campfire. A Nebraska native with a background as rich as the landscapes she explores — former golf pro, EMT, dive master, lawyer, and now the vice president of Girl Camper — Lesa embodies the spirit of adventure and empowerment that defines the Girl Camper community. “I kind of inherited the podcast,” explains our May Podcaster of the Month. Lesa re...
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Turning Your Podcast Mistakes into Happy Accidents That Help You Grow – PCI 439

April 28, 2025 • 18 mins
Every podcaster, no matter how experienced, has made their fair share of mistakes — and that's not just normal, it's necessary for growth. In this episode we’re digging into the common slip-ups that happen behind the mic, why they’re nothing to be ashamed of, and how embracing mistakes can actually make your show stronger and more relatable. From technical glitches to guest mispronunciations, we'll explore how these moments can lea...
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Sustainable Podcasting: Eco-Friendly Practices for Creators – PCI 438

April 21, 2025 • 28 mins
Let’s explore ways to create a more sustainable podcasting workflow, reduce waste, and inspire listeners to take eco-friendly action. As Earth Day approaches, it's a perfect time for podcasters to reflect on their environmental impact and take actionable steps toward sustainability. While podcasting is largely a digital medium, it still consumes energy, data, and resources—and increasingly, AI tools like ChatGPT and other platform...
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Who’s Making the Most Money in Podcasting? – PCI 437

April 14, 2025 • 20 mins
Making Money in 2025 – What Works, What Doesn’t? Monetizing a podcast in 2025 isn't as simple as slapping ads on your episodes and calling it a day. Some revenue streams are thriving, while others? Not so much. Today, we’re breaking down what’s working, what’s fading, and what podcasters should focus on to actually make money in 2025. Today's Hosts: Mike Dell and Todd Cochrane Who is Making the Money Money in Podcasting in 2025? 1...
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Rerun – Top 10 Worst Pieces of Podcast Advice and Why – PCI 414

April 7, 2025 • 31 mins
Thanks for your patience as we get your a fresh new episode next week - in our defense - Mike, MacKenzie and Todd were all out at events last week! We’re bringing this one back because it’s just too good — and still so relevant. As we roll out Guest Match Pro, we’re reminded of all the "bad advice" that still floats around in the podcasting world. In this episode, we tackled the Top 10 Worst Pieces of Podcast Advice and explained ...
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Evolving from a One-Person Show to a Full-Fledged Media Company – PCI 436

March 31, 2025 • 31 mins
Embark on a journey from a humble closet recording setup to the realm of full-blown media empires. In this episode, we dive deep into the solo podcaster’s struggle—juggling every aspect of the show—and unveil the first steps to scaling your passion. Discover how to delegate tasks, streamline your workflow, and diversify your income streams, all while keeping your creative spark alive. With insights drawn from success stories like T...
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Podcast Conference Roundup: Latest Trends & Events – PCI 435

March 25, 2025 • 41 mins
Podcast Conference Roundup 2025 We’re diving into the current podcast conference scene—what’s happening, who’s attending, and whether these events are really worth your time and money. From TravelCon recaps to previews of Podcast Movement Evolutions, Podfest Asia, and The Podcast Show London, we cover what podcasters need to know to make the most of these gatherings. Creators of all levels can appreciate these hot takes, and inside...
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How AI Enhances Creative Processes in Podcasting – PCI 434

March 17, 2025 • 38 mins
How AI is transforming content creation by removing technical barriers and allowing creators to focus on ideas. Why this matters: AI has changed the way people approach podcasting, video, and written content. Creators are shifting from figuring out how to create content to focusing on what to create. Read the blog post that inspired this episode, from Barry Kantz on the Blubrry team: AI Has Changed My Brain This is an exciting tim...
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