Podcast Insider
Blubrry’s official podcast where we talk about the podcasting industry, Blubrry news and interview podcasters on why they started their podcast.
Episodes
January 5, 2026 • 20 mins
📊 Why IAB-Certified Stats Matter — and How Blubrry Makes It Easy
Today's Hosts: Mike Dell and Dave Clements
When it comes to podcast monetization, your download numbers aren’t just bragging rights—they’re how you prove your value to advertisers, networks, and sponsors. But here's the thing: not all stats are created equal.
To be taken seriously, you need IAB-certified podcast statistics—and here’s why they matter, especially if y...
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December 29, 2025 • 36 mins
What’s Happening in Podcasting: 2025 Highlights
• The Growing Market & Shifts in Listener Behavior
Podcast audience numbers continue climbing: in 2025, over 584 million people listened to podcasts globally, and consumption habits are shifting. Riverside
At the same time, more creators are embracing video podcasts — blending traditional audio with video content, to meet changing listener expectations and platform algorithms. E...
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December 22, 2025 • 28 mins
Change can be scary — especially when your podcast format is “working well enough.” But doing the exact same thing every week can lead to burnout, stale content, and flat growth. In this episode of Podcast Insider, Mike and Dave dig into how to experiment with your show format without confusing your audience, tanking downloads, or losing the core of what makes your show work.
Whether you’re thinking about shorter episodes, new seg...
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December 15, 2025 • 21 mins
Big audiences get the spotlight — but passionate, niche communities are where podcast success quietly thrives. In this episode of Podcast Insider, we dive into why smaller-focused shows are often more engaged, more loyal, and more profitable than broad, mass-appeal podcasts.
Whether your show is about vintage guitars, homeschooling twins, paranormal tourism, or the science of sleep — the beauty of podcasting is that there’s a nich...
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December 8, 2025 • 11 mins
Podcasting isn’t just about entertainment — it’s a platform for change. Whether you’re raising awareness for an important issue, advocating for a marginalized community, or championing a nonprofit mission, a podcast can amplify voices and create real-world impact.
In this episode of Podcast Insider, we explore how creators can responsibly, authentically, and effectively use their shows to inspire action. From storytelling that spa...
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December 1, 2025 • 23 mins
Podcasting connects people everywhere — and chances are, you already have listeners tuning in from around the world. Whether it’s Canada, the UK, India, or beyond, international audiences bring new perspectives and opportunities for growth. In this episode, Dave Clements and Mike Dell talk about how to expand your reach beyond your home country, understand your international audience data, and make your podcast more accessible — no...
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November 24, 2025 • 15 mins
Even the most passionate podcasters hit a wall sometimes — especially around the holidays. Between planning episodes, keeping up with publishing schedules, and juggling real-life responsibilities, it’s easy to lose steam. In this episode, we talk about how to recognize burnout before it hits, practical ways to refresh your creativity, and why taking a short break (like over Thanksgiving!) can actually help your show thrive in the l...
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November 17, 2025 • 25 mins
As the podcasting landscape evolves, creators are navigating an ever-growing list of listening platforms — each with its own tools, quirks, and agendas. From Apple’s reliable open ecosystem to Spotify’s algorithm-driven discovery and YouTube’s growing push into podcasts, there’s plenty to celebrate… and plenty to question.
In this episode, Mike Dell and Dave Clements break down what these platforms are doing right, what they’re ge...
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November 10, 2025 • 9 mins
Interviews are at the heart of many great podcasts — but asking the right questions takes more than reading from a list. In this episode of Podcast Insider, MacKenzie and Dave share tips for crafting thoughtful, engaging conversations that draw out your guest’s best stories and insights. Whether you’re new to interviewing or looking to refine your technique, you’ll learn how to prepare with purpose, stay present in the moment, and ...
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November 3, 2025 • 15 mins
Finding Your Voice & What Keeps Listeners Coming Back
Every podcast has a voice, but the most memorable ones have a personality. In this episode of Podcast Insider, Mike, Dave, and MacKenzie break down how your voice, tone, and delivery shape your show’s identity. From finding your natural rhythm to maintaining authenticity without losing polish, we’ll help you understand what keeps listeners coming back — and how to make every epi...
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September 24, 2025 • 24 mins
This was Todd’s last episode of Podcast Insider, recorded on September 4th. Todd poured his heart into Blubrry's show and into serving the podcasting community, and we’re honored to share his final conversation here. We’ll be returning to the podcast most likely around mid-October. In the meantime, we want to thank all of our listeners for standing with us as we grieve, reflect, and decide the best way to move forward with the show...
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September 11, 2025 • 66 mins
Remembering Todd Cochrane, Podcast Hall of Famer and Blubrry CEO
On this special tribute episode of Podcast Insider, we honor the life, legacy, and impact of Todd Cochrane — our co-host, Podcast Hall of Famer, founder of Blubrry and RawVoice, long-time host of Geek News Central, author of one of the very first podcasting books, creator of the People’s Choice Podcast Awards, and co-host of The New Media Show for more than 13 years....
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September 1, 2025
What separates a casual podcast from a “professional” one—and does it really matter in 2025? In this episode of Podcast Insider, Todd, Mike, and MacKenzie break down what it means to be a professional podcaster, the different interpretations of the word “professional,” and how podcasters can level up their show without losing their authenticity. Whether you’re podcasting as a hobby or building a brand, we’ll help you understand the...
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August 25, 2025 • 10 mins
Promoting your podcast doesn’t have to feel awkward or salesy. In this episode of Podcast Insider, we share practical ways to talk about your show with confidence—whether you’re chatting with friends, posting on social media, or networking at events. You’ll learn how to highlight your purpose, use storytelling instead of pitches, and spark curiosity that leads people to want to listen—without ever sounding pushy.
Today's Hosts: To...
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August 18, 2025 • 16 mins
Whether you’re just starting out or refining your setup, great audio is the foundation of a great podcast. In today's episode of Podcast Insider, we share practical tips for getting professional-sounding results—covering mic choice, positioning, background noise reduction, recording formats, and techniques to boost your on-mic confidence. Follow these steps and you’ll sound clearer, warmer, and more engaging to your listeners.
Tod...
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August 11, 2025 • 25 mins
In this episode of Podcast Insider, host Mike Dell talks with Vern Hume, creator of the long-running science fiction podcast Makeshift Stories. Since 2008, Vern has been crafting original, clean-rated audio stories that captivate listeners of all ages. Now releasing episodes monthly, Vern shares his passion for storytelling, the evolution of his show, and the technical craft behind creating immersive audio experiences.
Today’s Hos...
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August 4, 2025 • 17 mins
Guest Match Pro beta is now live!
In this episode of Podcast Insider, we introduce Guest Match Pro, Blubrry’s new platform built to connect creators, guests, and agencies. Whether you're a podcaster, coach, author, or media pro, Guest Match Pro helps streamline the process of finding and booking interviews across industries. We’re diving into what it does, who it’s for, and why now is the perfect time to join the beta—especially if...
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July 28, 2025 • 18 mins
As podcasting becomes more competitive, a dedicated website isn’t just a nice-to-have — it’s a vital tool. In today’s episode of Podcast Insider, Mike Dell and Todd Cochrane revisit why having a podcast website can help you grow your audience, strengthen your brand, and create monetization opportunities.
In 2024 and beyond, a well-designed, functional website can set your show apart — but we’ll also cover reasons why you might not ...
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July 21, 2025 • 20 mins
You don’t need a big team or a huge ad budget to market your show—you just need the right plan. So today’s episode is divided into two paths: one for podcasters who are already publishing, and another for those who are still in the planning or pre-launch phase.
Today's Hosts: Todd Cochrane and MacKenzie Bennett
✅ If You’ve Already Launched Your Podcast
These strategies help you understand where to invest, even if your budget is mod...
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July 14, 2025 • 18 mins
Ever wanted to learn how to switch podcast hosting providers or website hosts?
Thinking about moving your podcast website from WordPress to another platform? Before you make the switch, there are some crucial things you need to know — especially about your RSS feed. In this episode, we’re tackling one of the most common (and frustrating) issues podcasters face when migrating their site: broken podcast feeds. We’ll walk you through ...
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