Podcast Insider
Blubrry’s official podcast where we talk about the podcasting industry, Blubrry news and interview podcasters on why they started their podcast.
Episodes
Celebrity podcasts are everywhere — or at least, it can feel that way. But does having a built-in audience actually make someone a good podcaster?
In this episode of Podcast Insider, Dave Clements, MacKenzie Bennett and Mike Dell discuss the rise and influence of celebrity podcasts, why some make the transition to podcasting successfully while others struggle, and how th...
How Do You Consume Podcasts?
Podcast consumption looks different for everyone—and it continues to change as audio, video and short-form content become more connected.
In this episode of Podcast Insider, Mike Dell, Dave Clements and MacKenzie Bennett share how they discover and consume podcasts. MacKenzie primarily listens through Apple Podcasts but often discovers new shows through social media. Dave has shifted from...
Podpage for Blubrry Podcasters
In this episode of Podcast Insider, Mike Dell is joined by Brenden Mulligan, founder of Podpage, to talk about Blubrry’s new Podpage integration and why having a dedicated podcast website still matters.
Blubrry hosting customers now have access to a free Podpage-powered podcast website, giving podcasters an easier way to create a professional home for their show without having to build ...
Hey everyone — quick update before we jump into today’s episode.
We’re currently taking a short break from recording new episodes of Podcast Insider as we spend some time reworking the show behind the scenes. We’re looking at everything from format to content to make sure we’re bringing you the most helpful and relevant podcasting in...
Podcasting doesn’t stop at borders — and chances are, your audience doesn’t either.
In this replay of Podcast Insider, hosts Mike Dell and Dave Clements break down how podcasters can expand beyond their home country and reach listeners around the world. If you’ve ever wondered how to grow your show inter...
Your podcast doesn’t need to be massive to make money — but it does need a strategy. Monetization isn’t one-size-fits-all, and most independent podcasters are building income in smarter, more diversified ways than people realize.
Podcast Monetization Myths
1. Myth: You Need Huge Downloads to Make Money
A common misconception i...
Branding Your Podcast
Your podcast brand is the story you’re telling before a listener ever hears your voice. It’s built through your artwork, your title, your description, and the tone you use everywhere your show shows up. Today, Blubrry discusses how, when and why you should change up your podcast branding.
Today’s Hosts: MacKenzie Bennett and Aaron Hope
...🔍 Podcast SEO in 2026: How Listeners Find Your Show
Podcast SEO still matters in 2026, but it’s no longer about gaming algorithms. It’s about clarity, structure, and helping the right listeners find your content across search engines and podcast platforms like
Give Your Podcast Catalog New Life
Your podcast back catalog is one of the most powerful tools you already have — even if you don’t always think about it that way. Those older episodes aren’t outdated. New listeners are finding your show every day, and for them, everything in your archive is brand new.
Today’s Hosts: MacKenzie Bennett and Mike Dell
Podcast growth may remind you of a big scary thing staring at you from the corner of your bedroom, but it really doesn’t have to be. You can plan a year of growth easily and that will help you move from constantly reacting to intentionally building momentum. When you zoom out and look at the bigger picture, it becomes easier to focus your time and energy on what actually matters.
📊 Why IAB-Certified Stats Matter — and How Blubrry Makes It Easy
Today’s Hosts: Mike Dell and Dave Clements
When it comes to podcast monetization, your download numbers aren’t just bragging rights—they’re how you prove your value to advertisers, networks, and sponsors. But here’s the thing: not all stats are created equal.
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What’s Happening in Podcasting: 2025 Highlights
• The Growing Market & Shifts in Listener Behavior
- Podcast audience numbers continue climbing: in 2025, over 584 million people listened to podcasts globally, and consumption habits are shifting. Riverside
- At the same time, more creators are embracing video podcasts — blending traditional audio with vid...
Change can be scary — especially when your podcast format is “working well enough.” But doing the exact same thing every week can lead to burnout, stale content, and flat growth. In this episode of Podcast Insider, Mike and Dave dig into how to experiment with your show format without confusing your audien...
Big audiences get the spotlight — but passionate, niche communities are where podcast success quietly thrives. In this episode of Podcast Insider, we dive into why smaller-focused shows are often more engaged, more loyal, and more profitable than broad, mass-appeal podcasts.
Whet...
Podcasting isn’t just about entertainment — it’s a platform for change. Whether you’re raising awareness for an important issue, advocating for a marginalized community, or championing a nonprofit mission, a podcast can amplify voices and create real-world impact.
In this episode of Podcast Insider
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