March 17, 2025 • 38 mins
How AI is transforming content creation by removing technical barriers and allowing creators to focus on ideas.
Why this matters: AI has changed the way people approach podcasting, video, and written content. Creators are shifting from figuring out how to create content to focusing on what to create.
Read the blog post that inspired this episode, from Barry Kantz on the Blubrry team: AI Has Changed My Brain
This is an exciting time for podcasters and content creators...
How AI Enhances Creative Processes in Podcasting
1. AI and the Shift from “How-To” to “What-To”
What was the "How-To"?
In early podcasting, creators had to:
Manually build RSS feeds.
Learn complex audio/video editing.
Invest in expensive software and equipment.
Overcome a steep learning curve.
The problem:
Technical challenges took up too much time, limiting creativity.
What is the "What-To"?
Now, AI helps with:
Brainstorming topics → AI can generate ideas based on trends and user preferences.
Writing assistance → AI drafts scripts, outlines, and even refines writing style.
Image & Video creation → AI generates visuals and edits videos quickly.
Podcast automation → AI tools (like Blubrry’s services) streamline publishing and promotion.
The result:
Creators can focus on their ideas, message, and audience engagement instead of technical tasks.
AI allows for more experimentation and creativity without being held back by logistics.
2. The Evolution of Podcasting and Content Creation
Podcasting Then (2004-2005):
Mostly tech-savvy creators due to technical barriers.
Recording, editing, and distributing a podcast required expertise.
Small niche audience, mostly early adopters.
Podcasting Now:
More accessible than ever → AI-driven services handle the majority of the work (record, upload, and distribute).
Lower barrier to entry → No need for coding, XML feeds, or advanced editing skills.
More diverse voices → AI has allowed anyone with ideas to start podcasting, regardless of technical skill.
Key Takeaway for Listeners:
AI has made podcasting easier, so there’s no excuse not to start!
If you have an idea, AI can help you bring it to life.
3. The Role of AI in Video Creation
How AI is Improving Video Creation:
AI automates editing, transcription, and animation.
Platforms now generate videos from text (e.g., AI avatars reading scripts).
AI enhances video quality, removes background noise, and adjusts lighting automatically.
Blubrry's Role in Simplifying Video Content:
Pod2Vid → Transforms podcasts into YouTube videos (no extra effort needed).
AI tools help convert videos into podcasts → Vid2Pod (capturing both audiences).
Future Trends:
AI-generated video content will continue to improve.
More seamless integration of podcasts and video across platforms.
Eventually, AI will make video content creation as easy as podcasting.
What This Means for Podcasters:
If you're not using video yet, AI makes it easier than ever.
Repurpose your podcast into video content to reach a wider audience.
4. The Impact on Businesses and Creators
How businesses and entrepreneurs can leverage AI to create content that connects with their audience:
AI enables businesses to:
Quickly create valuable content → blogs, videos, and podcasts with minimal effort.
Generate topic ideas based on customer interests and industry trends.
Repurpose content → Turn one podcast episode into multiple pieces of content (blog posts, video clips, social media posts).
Enhance engagement → AI helps personalize content for different audience segments.
What This Means for Business Owners & Marketers:
Focus on storytelling instead of production logistics.
Use AI-powered content to build trust with customers.
Consistently deliver high-quality content without needing a big team.
Example:
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Everyone, welcome to Podcast Insider. I'm Todd Cochran,
founder and CEO of Blueberry Podcasting.
And I'm Mike Dell, the VP of customer
relations here at Blueberry. And I'm Mackenzie Bennett,
marketing specialist at Blueberry.
We've got a great topic for you today.
We wanna talk about how AI has changed
our brains
(00:20):
and the creative process
in podcasting.
You're listening to Podcast Insider hosted by Mike
Dell, Todd Cochran, and Mackenzie Bennett from the
Blueberry team,
bringing you weekly insights, advice, and insider tips
and tricks to help you start, grow, and
thrive through podcasting,
all with the support of your team here
at Blueberry Podcasting.
(00:41):
Welcome. Let's dive in.
We didn't come up with this idea, but
someone on our team did.
Do do we think our brains have been
changed?
Say a little bit. Okay. I I I'm
leaning towards probably yeah.
Well, I I will admit that
(01:01):
things have gotten easier.
Yeah.
So, yeah, I guess,
from the content
go ahead.
I think we're ahead of the curve for
for some people,
specifically the three of us. You know, I
think the
for me,
what it is helped with is
(01:23):
the post. It hasn't helped me a lot
with the pre. Now I Mackenzie and Mike,
I think it's helped you guys a little
bit in the pre.
Yeah. But for mine, for my regular show,
I know that Rob's been using it for
the preplanning a little bit for the new
media show, but I don't or Geek and
the Central hasn't changed that at all. But
(01:45):
I guess,
you know, AI is changing the way people
approach podcasting
with written content and so forth.
Yeah. With, you know, with this show, we
use it a lot for preplanning
just to, get
more ideas
of what we're gonna talk about. Well, now
we just wing a lot of it, and
that's good. But,
you know, as far as my personal show,
(02:06):
I always do the post. You know, I
it helps me with after I've recorded,
it it helps me with, you know, show
notes. I you know, I don't take and
cut and paste or anything, but
and, you know,
and I use it a lot for images.
That's kind of my
my jam there is, you know, having show
level images and
(02:28):
things like that. But,
it it helps in a lot of ways,
you know, both with the job and with,
with podcasting.
The way,
we've got it here in the notes is
AI and the shift from how to to
what to.
And it's good that the what to
is not as complicated
(02:48):
anymore but I still think
well, I think the how to is not
as complicated anymore but I think still sometimes
the what to can be a little bit
difficult for some.
Right. Way back when all the podcasters
and listeners really were, you know, more techie.
They were able to
do this stuff because they were interested in
(03:09):
the tech of it
and not necessarily
not as much about the content. Now
the content is
what's driving all of this, and the tech
kind of falls to the background, which is
which is good.
Yep. I I would definitely agree with that.
The the way that I use AI for
(03:30):
the podcast is I will definitely go in
and just get some ideas. You know? Whether
or not I use the idea, it's got
me thinking, which is good. Things evolve from
there. And then
I also use this just with, you know,
stuff day to day and work is
how do I use ChatGPT
to
organize
the
(03:50):
17 different things that are going on in
my head about what it is that we're
working on right now. And so it's helping
organize the show notes, like, beforehand and after.
And then, of course, I'm using pie from
Blueberry whenever I'm publishing these episodes. So
for me,
the creative process for the podcast has
(04:11):
changed a lot, actually.
And I think it allows a little deeper
thinking too in regards to,
you know, you can
if you're thinking about a topic and I
think a lot this happens to a lot
of podcasters too
And, you know, it it goes into something
that I
today, I'm interviewing somebody a little bit later
that I don't personally know.
(04:33):
And I've only listened to a few episodes.
So I've been trying to, you know, I
know what I wanna talk to him about
because
of the referral I got from someone
on what he talks about with creators and
but I didn't know the extent
of the type of content that he's created.
(04:53):
So for me,
it really has allowed me to kinda dig
in a little bit deeper because I was
able to use
AI to pull out some potential questions.
Some I discarded.
I probably,
you know, created 10 and and deleted seven
and then added my own.
So it definitely helped me in this regard.
(05:15):
I think something that we shouldn't forget to
talk about is how
AI is probably making podcasting more accessible for
people. You know, if they are trying to
do this
as
a single parent and they're like, I have
a very limited amount of time, but I
really wanna do this and it's worthwhile. The
AI can just take out some of that
time that they were spending, or you can
use AI because they, you know, maybe they
(05:38):
have some type of impairment or something like
that. It's just it's
I think it really is probably doing more
than I would expect
for people in that aspect.
Yeah. One thing's for sure is the, you
know, coming up with episode art and that
kind of stuff. I've used Yeah. Because I
I can't draw a stick figure. So
for me, it's, you know and it's not
(05:59):
the best,
but it's good enough, you know. I know
how to be able to put some some
labels over the top of stuff but and
I've gotten better at at creating images as
well. So
and I think pie, you know, when we
were really looking
at what it meant to develop pie,
That's where I really learned from my perspective
(06:21):
on where AI can help in the podcast
creation, post production, social,
everything that goes along with
and it's really given me a lot of
time back. You know, that's the thing that's
the most important is I have a better
output product
now than I've ever had. It's because
I got a good transcript. I get a
(06:42):
good summary.
So from that perspective, I just I get
a lot better output.
Yeah. Definitely.
With me, it just helps
with getting the ideas
and, you know, all that stuff. But,
yeah, I I'm not the greatest at,
building images. So, you know, that works. But,
know, you don't wanna take
(07:04):
just any old image. So, you know, you
you get a few choices and and, you
know, you can tweak it. It just makes
everything
go a little smoother and, yeah, getting time
back. You know, spending hours
on writing their perfect show notes, you don't
have to do that anymore. You can get
the output. You
edit it as needed, and you've got decent
(07:26):
show notes. You know?
And AI, as you keep saying, Todd, this
is the worst AI we're ever gonna use.
And, you know, I think, you know, I
used to really preach
hard about and I still do about having
good show notes.
But my show notes consisted of one or
two paragraphs plus a bunch of links that
were going out external
(07:47):
and I struggled with those one or two
paragraphs.
And
the
the
that has changed now. Now I've got
more than enough data that comes back from
a show summary to be able to have
really rich show. Now it takes I have
to edit it. It's not perfect,
but
(08:08):
it's a lot better than I used to
do. And I've actually seen improvement in the
in the,
in the search results and everything else. But,
you know, here's the best thing too. If
you if you're considering doing a podcast, if
you're new,
man, this has just made it so much
easier
so much easier to get a show. If
you have an idea for a podcast
(08:31):
and you you know you have a little
bit of passion about something,
you can probably have your first thirty
topics
planned out in less than an hour,
just using the free chat g p t.
And you can have a mission statement and
you have goals.
A lot of stuff you can get done
in a hurry,
(08:51):
which used to take a lot of time
and people would get wrapped around the axle
and get stuck.
So I think it just is it's it's
potentially making it a lot easier to create
content. But at the same time, you don't
wanna sound like a robot. So you need
to be able to make sure you put
that
those personal
you know, use it to drive ideas but
still, you know, speak from the heart. Don't
(09:12):
read from a script.
I think the important thing there is taking
your
brain dump of podcast
ideas that you have and putting it into
ChatGPT
or Vi or whatever, you know,
whatever AI system that you're using
to to really put it together for you
(09:33):
in a way that you understand. Because if
you're if you're giving
these prompts enough information of your own,
you know, the longer it goes, the more
specific it is gonna be to you. And
that's how you keep
keep it personal while still having AI help
you. Because, you know, if everyone just kinda
puts in the same type of thing where
they're like, I have I wanna do a
fitness show. If five people do that and
(09:55):
they just put in this basically the same
thing to AI, it's gonna spit out probably
the same thing. But if you're putting in
those details, that personal information, that that that
passion of why you wanna do this, it's
gonna give you something that is actually yours
and stand out.
Yeah. I I and we're we're getting into
just the beginning of some of the really
(10:17):
cool tools. You know, it's at some point,
things are gonna advance to the point where,
you know, potentially, I could have a podcast
in Spanish that is in my voice and
maybe have the same type of inflections in
the near future. Pretty good though.
Yeah. It's getting really good. It's kind of
scary good almost Mhmm. To that expect. So
but again, I think, you know, creators can
(10:38):
focus on
their ideas and the messages and work on
audience engagement and
and it definitely allows some for some experimenting.
We've been doing some experimenting here with
some new videos that we're putting out,
that are largely scripted. You know, we've actually
written scripts for
(10:59):
some content that we're putting together and, you
know, and we're trying to make sure it
stays personalized at the same time. So I
think there is a
a role if you're trying to do some,
you know, some sort of short focus content
that really narrow the message, I think it
can really help. I you know, anyone can
write a script but how many hours are
you gonna spend on it? And you have
(11:20):
to, again, have enough
input to get the quality output and it
takes a little bit of, practice.
And, again, the output isn't always gonna be
completely right, so you're gonna have to go
in and, you know, whereas it may have
took me eight hours to write the script,
maybe the
thirty minutes of getting a good output from
the AI and then spending another hour
(11:43):
and having two or three people look at
it and go through and edit and change
and updates, at least on our team, has
allowed us to be able to get that
Right. To get that We also have humans
reading it too. So, you know, that that
Subject matter experts.
Right. Yeah.
So it's not like we're just, you know,
hitting hitting generate, and
(12:03):
there's there's the video. No. We're Mhmm. You
know, we're putting people in it, and that's
that's the the main thing
that, you know because I you know, you
get on YouTube sometimes, you'll see videos that
are 100%
AI voiced
and just basically a slideshow with AI created
slides. And, you know, some of the information's
(12:25):
good, but it's just, you know, there's something
about it that does that it isn't personal.
So you wanna keep it personal.
I have a tendency to back out of
those. Yeah. And it's that same two or
three voices that people are using.
Yeah.
And
it's emotionless. It's, you know, very you know,
it's like this very
(12:46):
and I I don't even know how to
describe. Or they're overhyped ones. And it's not
a robot. Yeah. It is a little bit
bit of a robot.
Like, I I just saw the other day
that I think it was listener notes,
which is kinda like a directory.
They are taking out
podcasts that are a % AI.
They're they're, like, they're keeping in shows that
(13:07):
are
human made using AI voices.
But if it's AI a % of the
way, they're just taking them out,
which I get. And I and I think
what we're gonna see and what we have
already saw and I saw this more than
a year ago.
Someone that was doing a,
a daily
(13:28):
five minute
podcast on a specific topic, and he'd written
a script. And he did nothing but execute
the script and everything was done. And within
fifteen minutes, he had an an audio file
that was ready to go publish
and he did nothing. He spoke not a
single word
and,
he labeled it as such. You know, it
(13:49):
wasn't like he was trying to hide
and it was such short in nature. Then
you got it refined so good that it
actually got a pretty good following because it
was just here are five things on this
specific topic that we found for today. Boom,
boom, boom, boom, boom,
and in and out.
And I thought if I'd had to try
(14:10):
to have done that podcast myself,
you know,
it doesn't matter if a podcast is an
hour or ten minutes, you're still gonna have
one to two hours of work to get
that show out.
It just seems like that's the case. It
doesn't matter the mon because you're doing prep,
you're doing the recording, you're doing any editing,
(14:30):
you're doing the posting.
You know, next thing you know, it's two
hours for a fifteen minute show
Mhmm.
Where he pushed a button in, like, fifteen
minutes. It was done.
So I could see in that instance
where he was kind of onto something here,
but
the whole market could get flooded. I me
and Todd can come up with 25 ideas
(14:52):
that a bot could do.
And
is that a value?
Maybe if it's a short snippet news or
something potentially,
but
we'll see. I don't know. I don't know
where this thing is headed, but I do
know that I'm gonna be definitely
more interested
in that real voice
(15:12):
that is, that has emotion and, you you
know, spilling coffee on himself like I just
did here a second ago. Seems to be
going around this morning.
I do wanna talk about
video and AI real quick because I've I've
given up on
the idea that my voice will not be
used in AI. Like, that that's just it's
gonna be used
(15:33):
based on all the episodes that we that
the three of us have out there. Like,
it's part of that ecosystem.
But video,
I know
not a lot about
in regards to AI, and I'm trying to
figure out, like, how exactly would that work
for
podcasting? Like, are people
using other video and then manipulating it for
(15:54):
this? Are they, like, putting on are they
just, you know, taking something completely new? Like,
what are their options?
Well, you know, there's some of those
avatars
Mhmm. That are out there now, but I
think
they're still limited in use.
At what point do they take, you know,
(16:14):
the thousands of hours that I have
done video and ingest it and say, hey,
Todd. We've got your avatar ready for you.
That would be a heck of a marketing
thing for someone to do for a creator.
And but do I feel comfortable and, you
know, I know people are already licensing their
voice.
You know, they have a voice for radio
(16:35):
or voice for the, you know, for podcasts
and they're licensing their voice.
I definitely don't think that I wanna be
in that situation personally.
But
who knows where this is gonna go? Sounds
a little scary with these avatars and, you
know, voice cloning and all that. You know,
the people could create something that's
(16:56):
that, you know, you didn't say or you,
you know, it's not you
doing it.
They're already using AI in support where people
are doing a voice call and they're talking
to
to an AI generated thing.
I had to call my bank, today,
because I had a
I'm overseas and I had a credit card
(17:17):
issue. So I, you know, I called to
say, hey. There was a valid charge. It
was an invalid charge. And, you know, I
got we got the voice. Tell me what
this is about. And I explained and then,
you know,
it didn't take too long. They said we're
sending you to an agent, you know. And
usually, I would be three years ago, how
many of us remembers saying agent agent
(17:37):
agent agent operator agent agent, you know, 10
times
and then still not getting in pressing 0,
pressing 0, pressing 0. I think we've all
done that and been frustrated. This is probably
the first time I had an experience like,
oh, no. Here we go.
And it actually
wasn't too
bad. So at some point, we'll have a
(17:58):
virtual mic that people can call. But I
think as long as it's disclosed.
Yeah. I understand.
That is what I care about. At the
end of the day, like, I don't care
if this avatar person,
you know, is smart enough. That's great. But
as long as everything
is,
is across the board
(18:19):
with with the original people involved, I guess.
That's just that's the difficult part of this.
But it does mean that all of these
capabilities, like, that's gonna be
a really good thing for for business and
specifically, like, small businesses that just don't have
the budgets for,
you know,
many, many employees and stuff like that.
(18:42):
Maybe. We'll see. Yeah. We'll see how it
goes.
Yeah. At some point, it's gonna be really
easy to tell,
you know,
that this no humans touch this.
It already is.
And,
you know, it'll get better, but there's still
gonna be I I I still believe that
there's gonna be
(19:03):
some tells that you're gonna be able to
tell that that's not
an actual human doing this. I would say
for the next couple of years. But, after
that, I think the bets are off.
But,
you know, maybe, you know, that's they do
this conference every year where they, you know,
they have this contest of,
you know, spot the fed or something like
(19:25):
that. It's at one of the hacking events.
And, you know, maybe there'll be a contest
at some point to, you know, spot the
AI.
You know, maybe that will be an an
a thing in the future.
Time will tell you that. I'm that for
my family right now.
Like, my my mom still does not know
what an AI photo is.
She's like, you know, she's got, like, 30%
(19:48):
of it correct.
So so yeah. When I say
we are ahead of the curve
in the general population,
I definitely think we are. And I think
podcasting's
as easy as it is, this has just
made it easier.
But also you have to learn AI
to make podcasting easier with AI.
Yeah. We've been working on some stuff, you
(20:10):
know, and it's really
you know, our Pod2Vid product transform podcast into
YouTube video,
it really is
not completely automated. But we could, at some
point,
get that to the point where
based upon what we think is your
a chapter or a specific topic, we could
(20:31):
probably associate
some image
that we could pick.
But right now, we just kinda get it
aligned for you so that you can pick
some images and and have a pretty clean
process. But I could see where that would
get
easier over time where we would just do
all the work and
if you're not doing video
(20:53):
but you still wanna have a video podcast
out there,
you know, just convert and we'll drop in
images And kind of like that what you
said here earlier, Mike, about Yeah. The voice
will be real.
That aspect. But
I think listeners and
video viewers are are gonna seek out the
authentic voice. That's one thing we've been saying
(21:14):
all along too.
You know, if you
there's still gonna be the person that just
flips on the microphone and talks into the
microphone and then sends it.
And I think that's gonna be of value
to certain listeners and and video watchers and
and whatnot.
So, you know, I don't think that's ever
gonna go away,
(21:35):
but
AI can make, you know, some of the
processes
better.
Some of the, you know
I guess the big takeaway for me would
be, you know, yes. Use them as tools,
but it's not gonna do everything for you.
Yeah. Or if they
I I just wanna throw in one example
(21:56):
of, the Oscars were a couple weeks ago,
and
Adrian Brody won best actor.
And
a lot of people were really mad about
it, including myself, to be honest, because
he won for best actor, and yet they
used AI for his accent because he couldn't
get it correct. He was playing a foreign
(22:16):
actor,
and he used they used AI for his
accent, like, multiple times in the film.
And so people were up in arms about
that, but also at the same time saying,
like, if they're allowing this man to win
best actor when
he didn't give a performance a % by
himself,
then that is just another way that, like,
(22:37):
the Oscars and the Hollywood industry are allowing
AI to, like, be involved and,
you know, really,
really take part in this and it's gonna
change all the contracts that actors have. They've
all had AI stuff in their contracts for
many years now.
I I think though this gives opportunity
to folks that are super creative to do
(22:58):
some fun stuff. Mhmm. You know, there are
some if I had time
more time,
there would be some crazy stuff that I
would be willing to just experiment and put
out
just to see
what
happens. So I think for those with a
lot of creativity
and a little bit of time
and a cool idea,
(23:20):
probably can create some pretty interesting content
that will cross both boundaries.
We'll be entertaining on the audio side and
be entertaining on the video side.
And,
you know, after all, I've I've always said
why and I'm doing my video podcast,
my true video podcast available on Apple Podcasts
(23:40):
and everywhere else.
Why do people wanna watch
me? And I'm just sitting at my desk
with
in a little bit of here in The
Philippines, I don't have much of a background.
I have I'm in an an apartment.
But why do they wanna watch? You know,
it's why do 30 of the audience wanna
watch?
And it's really boils down to
(24:01):
I don't know if you guys have ever
been asked this question when you go to
your doctor. If they are asked, how do
you learn best?
Do you read? Do you listen? Do you
watch? You know, what's what's what's your best
way to and I I've always asked that
and I've always thought it was
well, before when I was younger, I always
thought it was goofy.
But for me,
(24:23):
I'm kind of a both. I'm a listen
and read,
and other people are are a
are watched. So I think it's just in
people's nature
to consume content in the way they want
to. And there's a time and a place
for everything, I think, as well. But as
Mike as you were saying earlier, the impact
on businesses and creatives are gonna be
(24:43):
it's gonna be huge
because I think businesses are gonna be able
to really
put content out
quickly with a probably a much smaller team
than
than than, you know, it's becomes affordable.
I've been using I decided to test for
one month the chat gbt pro version.
And there's been two or three things that
(25:05):
I have done
in that pro version
that really wowed me.
But it probably is not worth continuing doing
$200 a month. It was it was enough
of a while to say, wow. I might
get one or two usages out of this
a month that really wows me. But
is it is it worth that? But I
think at some point,
(25:25):
if you think about the tools that are
available,
we're gonna be able to turn and burn
a lot of valuable content
and generate
a lot of cool ideas
that will help our customers. So
not to mention the repurposing of content.
Yeah. Because, you know, you you record, you
know, record video, record audio, whatever. You can
(25:48):
reuse that on social, reuse it for marketing,
re you know,
just,
you know, lots
of lots of ways to reuse the content
without as big a tech lift as it
used to be. You know? You could always
repurpose content, but you had to have somebody
going in and cutting and pasting and editing
and
all that. And with AI, a lot of
(26:10):
that stuff's automated.
I think that's what Barry was trying to
get across in his blog post is he's
like,
I have
AI
to help me get this out to people,
but now I get to just solely focus
on the content of whatever it is. And
then I can use the AI to repurpose
(26:31):
it, to market it, to do whatever just
like you said, Mike.
It's almost like I've got I feel I've
almost got a second brain now. That's kinda
scary.
A weird weird discussion. I've always said I'd
love to be cloned.
But,
you know, if if I think it'll get
to a point where
this personal avatar I don't know if you
(26:52):
guys have heard me talk about this a
little bit but,
you know, the more you feed
some of these platforms
and you actually allow it to learn about
you
and that's scary in itself,
the more the output starts sounding like you,
you know. And and I've actually done stuff
(27:13):
like, no. That's that's not how that's not,
you know,
because we have, you know, we have core
values here at the company and I like,
no. No. No. No. That doesn't
that doesn't follow the core or, you know,
that's not part of the goal and you
still have to
to tweak it. But To guide it. You
know? Yeah. But it's it's definitely getting better.
(27:33):
So I think we're gonna be able to
companies and individuals are really gonna be able
to deliver high quality content without needing a
big team.
But, again, you gotta keep it personal. I
think if we as long as we keep
that in mind
you know, I don't know. Those of you
listening to this show today,
I I saw the outline of for this
podcast about
(27:54):
sixty seconds before we started recording it today.
So,
you know, again, it's just kind of an
outline. So you're getting a real
brain dump from the three of us. So
That's my favorite Mackenzie, you know, you talk
about the
for you,
what has been the most help? Is it
(28:16):
been the preproduction
or the postproduction? What's been the what's been
the biggest gain?
Originally, I kinda figured it was
the the post stuff.
You know, like, help me get
an image, help me figure out a title,
blah blah blah blah.
But I think I've changed my mind, actually.
(28:36):
I think I'm getting better show notes ahead
of time, like, preshow
Mhmm. Because I'm doing better prompts. I'm I'm
just, like
it knows me better. It knows Blueberry better
at this point. It knows, like I've asked
it enough times, like, for this podcast. And
so it knows the podcast as well that
I think I'm getting better results from that
and that, like, yes, using pie at the
(28:58):
end is super helpful, but I think it's
more so just like,
oh, that's just saving me time.
Like, I could do all of this before,
but it was just, like, tedious.
This one is more so helping,
I think, with better content.
Yeah. The the you know, making the outlines,
it it makes it a lot
(29:18):
faster to to get the outlines. And, you
know, we don't read every word or anything
in these outlines. We just kinda take the
ideas and
run with it ourselves. You know, as I
like to say,
winging it. And but it gives it keeps
us kind of on track, and it's a
lot quicker to do it this way than
think up 20 bullet points for
(29:39):
different,
subjects,
yourself. You let the AI do it, and
then you adjust as needed. And it's really,
for preproduction,
really good. Now, like like I've said, my
personal show,
it's mostly postproduction because I don't really have
a layout. I just turn on the mic
and talk. And then Right. With the transcript
(30:00):
and all the pie stuff at the end,
it kinda organizes those,
those thoughts,
for the for the blog post. But yeah,
you know, so it's different use case for
different shows.
What what one thing it allowed me to
do
was
always pick, like, on my tech show, I
pick a lead story.
(30:21):
So there might be 25
stories I'm gonna cover
during the show. I pick the lead story.
And I and basically I would do my
introduction and then I would pop right into
the lead story. So but what I've been
able to do now
is
get a short show intro summary of that
(30:41):
lead story and I start with that. I
go
have that because I've got that short summary,
I've got something to say about it.
Mhmm. I actually go into the first
article
right at the beginning of the show, then
jump in in my intro, then jump into
the rest of the stuff. So it's allowed
me to change the format of my show,
(31:04):
largely because I didn't have time to do
that before.
K. Kinda like creating a cold open on
a video. Yeah. And and and and it
it really allowed me to to re
restack it because
what I would do is is I would
do the normal show before I did the
show and then
and and never tell the audience what we're
gonna talk about, what was the top topic.
(31:27):
And then I would jump into the topic.
The first topic would be the the lead
but I had never produced had time to
write,
you know, a paragraph of, you know, today
where, hey. The lead story is, you know,
x y and z.
So it really allowed me to change my
my show intro,
(31:47):
quite a bit.
So
I would say that's the thing. It's helped
me in pre
well, actually in recording,
but not
but again, I've gained
huge huge huge
I mean, huge
time savings in the post production piece.
I mean, it's like,
(32:09):
wow.
Shocking how quick I can have that podcast
put on the street. Of course, I don't
edit. So,
you know, by the time I hit stop
record and just do a little bit of
leveling,
that that
shows fifteen minutes.
It's out.
So,
you know, and I think time is money
(32:29):
for a lot of podcasters.
If they're worried about time, if they if
they've had kids, they got a partner,
if they
they're working a job that's killing them, whatever
it may be.
I I think these also give these gives
creators the ability to
compress
the time that they're taking to do their
(32:49):
content and still come out with a great
product.
So, again, I think
part of our takeaways here is a has
definitely shifted content creation from techno execution to
idea generation for sure. Yep. Oh, yeah. For
sure.
And, you know, it removes some of the
barriers
to to,
you know,
get started or continue
(33:12):
your show or
or your business. I mean, you know, this
this bleeds into everything.
And I've even thought about some things that
are gonna improve over time
with my show on how I can improve
it if only the AI did this and
it doesn't do it yet.
And I said, once this can do this,
(33:32):
then I can really
up the production
to much, you know, just go really,
really to a to a higher level.
And I think in the end,
it's made this show more fun for us
at the same time that,
you know, there should not be barriers for
(33:54):
creating content.
No. Definitely not.
The thing is is,
it
keeps you interested in it. You know, all
the these changes, you know, I find, you
know, your show like you said, Todd, your
show evolves,
format. Well, you know, AI could probably help
you do the same thing.
(34:14):
Yeah. It's just gonna keep evolving
and and going back to that lower barrier
to entry.
I mean,
there's there's a multitude of platforms out there
that will help you with editing as well,
whether audio or video. That's solely AI at
this point. And and for the people who
(34:34):
who are really interested in doing
the show because they like the content, but
they're, you know, they're still really nervous about
how to edit it because
they do wanna do more than just, you
know, maybe cut off the ends. But they're
like Right. We don't wanna we don't wanna
spend money on this necessarily.
Like, at least, you know, a significant amount,
(34:55):
AI is probably gonna be helpful in that
regard.
I'm sure Descript is helping folks a lot
in the editing process
for those that are using it.
I think you just have to be a
little bit careful not to
overdo it
and finding that happy medium
because
(35:16):
we put something out recently and I said
it didn't sound like Dave breathed.
You know, he didn't didn't feel like he
took a breath.
So we'd we tightly edited something. I said
that we need to, you know, the better
way is let it expand a little bit.
You know, give give Dave
a a microsecond
to breathe, you know.
(35:37):
Because when it feels rushed, then
it is rushed.
And then people will, like,
I I think it can even drive anxiety.
So I'm like,
you don't have to go as super super
fast. Just get the content out.
But, yeah. Let let it breathe a little
bit.
So You don't wanna necessarily hit the 1.5,
(36:00):
speed on your player because Well, you know,
you don't want to in that you don't
want to replicate 1.5
speed in your editing.
You know? And, you know, that that hundred
microseconds of air that you've taken out between
words,
well, that there's a reason that we speak
at the 1.5
to two words per second rate. Yeah. And,
actually, I I've actually heard some studies recently.
(36:23):
It's very bad to listen at 1.5 too.
It it drives your anxiety level. So
don't listen at 1.5
too. That seems about right. Yeah.
But you have the option in most players.
So Yeah. Here you go. Yeah. And I
think, you know, if you're a
current podcaster, we definitely definitely want you to
try pie. You know, you get 10 free
(36:45):
or how many I think we give you
five or 10 free uses of each tool.
Yeah. I believe it's five of each tool.
Yeah. Five of each tool before you have
to
add Rive.
But,
you know, you can do a lot of
this with chat gbt free some of this
stuff too. You can't get, you know, can't
get good transcripts that ChatGPT doesn't do that.
(37:08):
But,
I think So we have that available?
Yeah. So I think there's a huge opportunity
here for anyone to
play around with it.
You know, I'm kind of on the older
spectrum at this point in content creator space,
and
you can
teach old dogs new tricks.
And,
for me, like, Mike, it's I I think
(37:29):
it's exciting time. It really, really is. Oh,
yeah.
Anybody else got anything?
Otherwise, we'll close this out for this week.
You wanna make the original blog post, it
will be in the show notes as well.
Subscribe to the podcast. You know, if you
if you'd aren't already,
Definitely check out Blueberry's
YouTube channel. We're starting to put some long
form content up there that is pretty valuable.
(37:52):
And,
we'll have some
tutorials too, some new stuff coming out.
And you'll get to see Dave. And let
us know if you think Dave's talking too
fast on our YouTube channel.
So work in progress. So Yeah. Definitely. Well,
you know, we we're new to that,
that type of content.
(38:12):
So it's gonna take us a little while
to get that adjusted as well. Yep. So
all good.
Thanks, everyone, and thank you all. Thanks for
listening to Podcast Insider.
Happy podcasting.
Thanks for joining us. Come back next week.
And in the meantime, head to podcastinsider.com
(38:33):
for more information.
To subscribe, share, and read our show notes,
check out the latest suite of services, and
learn how Blueberry
can help you leverage your podcast, visit blueberry.com.
That's Blueberry without the ease because we can't
afford the ease.
Everyone, welcome to Podcast Insider. I'm Todd Cochran,
founder and CEO of Blueberry Podcasting.
And I'm Mike Dell, the VP of customer
relations here at Blueberry. And I'm Mackenzie Bennett,
marketing specialist at Blueberry.
We've got a great topic for you today.
We wanna talk about how AI has changed
our brains
(00:20):
and the creative process
in podcasting.
You're listening to Podcast Insider hosted by Mike
Dell, Todd Cochran, and Mackenzie Bennett from the
Blueberry team,
bringing you weekly insights, advice, and insider tips
and tricks to help you start, grow, and
thrive through podcasting,
all with the support of your team here
at Blueberry Podcasting.
(00:41):
Welcome. Let's dive in.
We didn't come up with this idea, but
someone on our team did.
Do do we think our brains have been
changed?
Say a little bit. Okay. I I I'm
leaning towards probably yeah.
Well, I I will admit that
(01:01):
things have gotten easier.
Yeah.
So, yeah, I guess,
from the content
go ahead.
I think we're ahead of the curve for
for some people,
specifically the three of us. You know, I
think the
for me,
what it is helped with is
(01:23):
the post. It hasn't helped me a lot
with the pre. Now I Mackenzie and Mike,
I think it's helped you guys a little
bit in the pre.
Yeah. But for mine, for my regular show,
I know that Rob's been using it for
the preplanning a little bit for the new
media show, but I don't or Geek and
the Central hasn't changed that at all. But
(01:45):
I guess,
you know, AI is changing the way people
approach podcasting
with written content and so forth.
Yeah. With, you know, with this show, we
use it a lot for preplanning
just to, get
more ideas
of what we're gonna talk about. Well, now
we just wing a lot of it, and
that's good. But,
you know, as far as my personal show,
(02:06):
I always do the post. You know, I
it helps me with after I've recorded,
it it helps me with, you know, show
notes. I you know, I don't take and
cut and paste or anything, but
and, you know,
and I use it a lot for images.
That's kind of my
my jam there is, you know, having show
level images and
(02:28):
things like that. But,
it it helps in a lot of ways,
you know, both with the job and with,
with podcasting.
The way,
we've got it here in the notes is
AI and the shift from how to to
what to.
And it's good that the what to
is not as complicated
(02:48):
anymore but I still think
well, I think the how to is not
as complicated anymore but I think still sometimes
the what to can be a little bit
difficult for some.
Right. Way back when all the podcasters
and listeners really were, you know, more techie.
They were able to
do this stuff because they were interested in
(03:09):
the tech of it
and not necessarily
not as much about the content. Now
the content is
what's driving all of this, and the tech
kind of falls to the background, which is
which is good.
Yep. I I would definitely agree with that.
The the way that I use AI for
(03:30):
the podcast is I will definitely go in
and just get some ideas. You know? Whether
or not I use the idea, it's got
me thinking, which is good. Things evolve from
there. And then
I also use this just with, you know,
stuff day to day and work is
how do I use ChatGPT
to
organize
the
(03:50):
17 different things that are going on in
my head about what it is that we're
working on right now. And so it's helping
organize the show notes, like, beforehand and after.
And then, of course, I'm using pie from
Blueberry whenever I'm publishing these episodes. So
for me,
the creative process for the podcast has
(04:11):
changed a lot, actually.
And I think it allows a little deeper
thinking too in regards to,
you know, you can
if you're thinking about a topic and I
think a lot this happens to a lot
of podcasters too
And, you know, it it goes into something
that I
today, I'm interviewing somebody a little bit later
that I don't personally know.
(04:33):
And I've only listened to a few episodes.
So I've been trying to, you know, I
know what I wanna talk to him about
because
of the referral I got from someone
on what he talks about with creators and
but I didn't know the extent
of the type of content that he's created.
(04:53):
So for me,
it really has allowed me to kinda dig
in a little bit deeper because I was
able to use
AI to pull out some potential questions.
Some I discarded.
I probably,
you know, created 10 and and deleted seven
and then added my own.
So it definitely helped me in this regard.
(05:15):
I think something that we shouldn't forget to
talk about is how
AI is probably making podcasting more accessible for
people. You know, if they are trying to
do this
as
a single parent and they're like, I have
a very limited amount of time, but I
really wanna do this and it's worthwhile. The
AI can just take out some of that
time that they were spending, or you can
use AI because they, you know, maybe they
(05:38):
have some type of impairment or something like
that. It's just it's
I think it really is probably doing more
than I would expect
for people in that aspect.
Yeah. One thing's for sure is the, you
know, coming up with episode art and that
kind of stuff. I've used Yeah. Because I
I can't draw a stick figure. So
for me, it's, you know and it's not
(05:59):
the best,
but it's good enough, you know. I know
how to be able to put some some
labels over the top of stuff but and
I've gotten better at at creating images as
well. So
and I think pie, you know, when we
were really looking
at what it meant to develop pie,
That's where I really learned from my perspective
(06:21):
on where AI can help in the podcast
creation, post production, social,
everything that goes along with
and it's really given me a lot of
time back. You know, that's the thing that's
the most important is I have a better
output product
now than I've ever had. It's because
I got a good transcript. I get a
(06:42):
good summary.
So from that perspective, I just I get
a lot better output.
Yeah. Definitely.
With me, it just helps
with getting the ideas
and, you know, all that stuff. But,
yeah, I I'm not the greatest at,
building images. So, you know, that works. But,
know, you don't wanna take
(07:04):
just any old image. So, you know, you
you get a few choices and and, you
know, you can tweak it. It just makes
everything
go a little smoother and, yeah, getting time
back. You know, spending hours
on writing their perfect show notes, you don't
have to do that anymore. You can get
the output. You
edit it as needed, and you've got decent
(07:26):
show notes. You know?
And AI, as you keep saying, Todd, this
is the worst AI we're ever gonna use.
And, you know, I think, you know, I
used to really preach
hard about and I still do about having
good show notes.
But my show notes consisted of one or
two paragraphs plus a bunch of links that
were going out external
(07:47):
and I struggled with those one or two
paragraphs.
And
the
the
that has changed now. Now I've got
more than enough data that comes back from
a show summary to be able to have
really rich show. Now it takes I have
to edit it. It's not perfect,
but
(08:08):
it's a lot better than I used to
do. And I've actually seen improvement in the
in the,
in the search results and everything else. But,
you know, here's the best thing too. If
you if you're considering doing a podcast, if
you're new,
man, this has just made it so much
easier
so much easier to get a show. If
you have an idea for a podcast
(08:31):
and you you know you have a little
bit of passion about something,
you can probably have your first thirty
topics
planned out in less than an hour,
just using the free chat g p t.
And you can have a mission statement and
you have goals.
A lot of stuff you can get done
in a hurry,
(08:51):
which used to take a lot of time
and people would get wrapped around the axle
and get stuck.
So I think it just is it's it's
potentially making it a lot easier to create
content. But at the same time, you don't
wanna sound like a robot. So you need
to be able to make sure you put
that
those personal
you know, use it to drive ideas but
still, you know, speak from the heart. Don't
(09:12):
read from a script.
I think the important thing there is taking
your
brain dump of podcast
ideas that you have and putting it into
ChatGPT
or Vi or whatever, you know,
whatever AI system that you're using
to to really put it together for you
(09:33):
in a way that you understand. Because if
you're if you're giving
these prompts enough information of your own,
you know, the longer it goes, the more
specific it is gonna be to you. And
that's how you keep
keep it personal while still having AI help
you. Because, you know, if everyone just kinda
puts in the same type of thing where
they're like, I have I wanna do a
fitness show. If five people do that and
(09:55):
they just put in this basically the same
thing to AI, it's gonna spit out probably
the same thing. But if you're putting in
those details, that personal information, that that that
passion of why you wanna do this, it's
gonna give you something that is actually yours
and stand out.
Yeah. I I and we're we're getting into
just the beginning of some of the really
(10:17):
cool tools. You know, it's at some point,
things are gonna advance to the point where,
you know, potentially, I could have a podcast
in Spanish that is in my voice and
maybe have the same type of inflections in
the near future. Pretty good though.
Yeah. It's getting really good. It's kind of
scary good almost Mhmm. To that expect. So
but again, I think, you know, creators can
(10:38):
focus on
their ideas and the messages and work on
audience engagement and
and it definitely allows some for some experimenting.
We've been doing some experimenting here with
some new videos that we're putting out,
that are largely scripted. You know, we've actually
written scripts for
(10:59):
some content that we're putting together and, you
know, and we're trying to make sure it
stays personalized at the same time. So I
think there is a
a role if you're trying to do some,
you know, some sort of short focus content
that really narrow the message, I think it
can really help. I you know, anyone can
write a script but how many hours are
you gonna spend on it? And you have
(11:20):
to, again, have enough
input to get the quality output and it
takes a little bit of, practice.
And, again, the output isn't always gonna be
completely right, so you're gonna have to go
in and, you know, whereas it may have
took me eight hours to write the script,
maybe the
thirty minutes of getting a good output from
the AI and then spending another hour
(11:43):
and having two or three people look at
it and go through and edit and change
and updates, at least on our team, has
allowed us to be able to get that
Right. To get that We also have humans
reading it too. So, you know, that that
Subject matter experts.
Right. Yeah.
So it's not like we're just, you know,
hitting hitting generate, and
(12:03):
there's there's the video. No. We're Mhmm. You
know, we're putting people in it, and that's
that's the the main thing
that, you know because I you know, you
get on YouTube sometimes, you'll see videos that
are 100%
AI voiced
and just basically a slideshow with AI created
slides. And, you know, some of the information's
(12:25):
good, but it's just, you know, there's something
about it that does that it isn't personal.
So you wanna keep it personal.
I have a tendency to back out of
those. Yeah. And it's that same two or
three voices that people are using.
Yeah.
And
it's emotionless. It's, you know, very you know,
it's like this very
(12:46):
and I I don't even know how to
describe. Or they're overhyped ones. And it's not
a robot. Yeah. It is a little bit
bit of a robot.
Like, I I just saw the other day
that I think it was listener notes,
which is kinda like a directory.
They are taking out
podcasts that are a % AI.
They're they're, like, they're keeping in shows that
(13:07):
are
human made using AI voices.
But if it's AI a % of the
way, they're just taking them out,
which I get. And I and I think
what we're gonna see and what we have
already saw and I saw this more than
a year ago.
Someone that was doing a,
a daily
(13:28):
five minute
podcast on a specific topic, and he'd written
a script. And he did nothing but execute
the script and everything was done. And within
fifteen minutes, he had an an audio file
that was ready to go publish
and he did nothing. He spoke not a
single word
and,
he labeled it as such. You know, it
(13:49):
wasn't like he was trying to hide
and it was such short in nature. Then
you got it refined so good that it
actually got a pretty good following because it
was just here are five things on this
specific topic that we found for today. Boom,
boom, boom, boom, boom,
and in and out.
And I thought if I'd had to try
(14:10):
to have done that podcast myself,
you know,
it doesn't matter if a podcast is an
hour or ten minutes, you're still gonna have
one to two hours of work to get
that show out.
It just seems like that's the case. It
doesn't matter the mon because you're doing prep,
you're doing the recording, you're doing any editing,
(14:30):
you're doing the posting.
You know, next thing you know, it's two
hours for a fifteen minute show
Mhmm.
Where he pushed a button in, like, fifteen
minutes. It was done.
So I could see in that instance
where he was kind of onto something here,
but
the whole market could get flooded. I me
and Todd can come up with 25 ideas
(14:52):
that a bot could do.
And
is that a value?
Maybe if it's a short snippet news or
something potentially,
but
we'll see. I don't know. I don't know
where this thing is headed, but I do
know that I'm gonna be definitely
more interested
in that real voice
(15:12):
that is, that has emotion and, you you
know, spilling coffee on himself like I just
did here a second ago. Seems to be
going around this morning.
I do wanna talk about
video and AI real quick because I've I've
given up on
the idea that my voice will not be
used in AI. Like, that that's just it's
gonna be used
(15:33):
based on all the episodes that we that
the three of us have out there. Like,
it's part of that ecosystem.
But video,
I know
not a lot about
in regards to AI, and I'm trying to
figure out, like, how exactly would that work
for
podcasting? Like, are people
using other video and then manipulating it for
(15:54):
this? Are they, like, putting on are they
just, you know, taking something completely new? Like,
what are their options?
Well, you know, there's some of those
avatars
Mhmm. That are out there now, but I
think
they're still limited in use.
At what point do they take, you know,
(16:14):
the thousands of hours that I have
done video and ingest it and say, hey,
Todd. We've got your avatar ready for you.
That would be a heck of a marketing
thing for someone to do for a creator.
And but do I feel comfortable and, you
know, I know people are already licensing their
voice.
You know, they have a voice for radio
(16:35):
or voice for the, you know, for podcasts
and they're licensing their voice.
I definitely don't think that I wanna be
in that situation personally.
But
who knows where this is gonna go? Sounds
a little scary with these avatars and, you
know, voice cloning and all that. You know,
the people could create something that's
(16:56):
that, you know, you didn't say or you,
you know, it's not you
doing it.
They're already using AI in support where people
are doing a voice call and they're talking
to
to an AI generated thing.
I had to call my bank, today,
because I had a
I'm overseas and I had a credit card
(17:17):
issue. So I, you know, I called to
say, hey. There was a valid charge. It
was an invalid charge. And, you know, I
got we got the voice. Tell me what
this is about. And I explained and then,
you know,
it didn't take too long. They said we're
sending you to an agent, you know. And
usually, I would be three years ago, how
many of us remembers saying agent agent
(17:37):
agent agent operator agent agent, you know, 10
times
and then still not getting in pressing 0,
pressing 0, pressing 0. I think we've all
done that and been frustrated. This is probably
the first time I had an experience like,
oh, no. Here we go.
And it actually
wasn't too
bad. So at some point, we'll have a
(17:58):
virtual mic that people can call. But I
think as long as it's disclosed.
Yeah. I understand.
That is what I care about. At the
end of the day, like, I don't care
if this avatar person,
you know, is smart enough. That's great. But
as long as everything
is,
is across the board
(18:19):
with with the original people involved, I guess.
That's just that's the difficult part of this.
But it does mean that all of these
capabilities, like, that's gonna be
a really good thing for for business and
specifically, like, small businesses that just don't have
the budgets for,
you know,
many, many employees and stuff like that.
(18:42):
Maybe. We'll see. Yeah. We'll see how it
goes.
Yeah. At some point, it's gonna be really
easy to tell,
you know,
that this no humans touch this.
It already is.
And,
you know, it'll get better, but there's still
gonna be I I I still believe that
there's gonna be
(19:03):
some tells that you're gonna be able to
tell that that's not
an actual human doing this. I would say
for the next couple of years. But, after
that, I think the bets are off.
But,
you know, maybe, you know, that's they do
this conference every year where they, you know,
they have this contest of,
you know, spot the fed or something like
(19:25):
that. It's at one of the hacking events.
And, you know, maybe there'll be a contest
at some point to, you know, spot the
AI.
You know, maybe that will be an an
a thing in the future.
Time will tell you that. I'm that for
my family right now.
Like, my my mom still does not know
what an AI photo is.
She's like, you know, she's got, like, 30%
(19:48):
of it correct.
So so yeah. When I say
we are ahead of the curve
in the general population,
I definitely think we are. And I think
podcasting's
as easy as it is, this has just
made it easier.
But also you have to learn AI
to make podcasting easier with AI.
Yeah. We've been working on some stuff, you
(20:10):
know, and it's really
you know, our Pod2Vid product transform podcast into
YouTube video,
it really is
not completely automated. But we could, at some
point,
get that to the point where
based upon what we think is your
a chapter or a specific topic, we could
(20:31):
probably associate
some image
that we could pick.
But right now, we just kinda get it
aligned for you so that you can pick
some images and and have a pretty clean
process. But I could see where that would
get
easier over time where we would just do
all the work and
if you're not doing video
(20:53):
but you still wanna have a video podcast
out there,
you know, just convert and we'll drop in
images And kind of like that what you
said here earlier, Mike, about Yeah. The voice
will be real.
That aspect. But
I think listeners and
video viewers are are gonna seek out the
authentic voice. That's one thing we've been saying
(21:14):
all along too.
You know, if you
there's still gonna be the person that just
flips on the microphone and talks into the
microphone and then sends it.
And I think that's gonna be of value
to certain listeners and and video watchers and
and whatnot.
So, you know, I don't think that's ever
gonna go away,
(21:35):
but
AI can make, you know, some of the
processes
better.
Some of the, you know
I guess the big takeaway for me would
be, you know, yes. Use them as tools,
but it's not gonna do everything for you.
Yeah. Or if they
I I just wanna throw in one example
(21:56):
of, the Oscars were a couple weeks ago,
and
Adrian Brody won best actor.
And
a lot of people were really mad about
it, including myself, to be honest, because
he won for best actor, and yet they
used AI for his accent because he couldn't
get it correct. He was playing a foreign
(22:16):
actor,
and he used they used AI for his
accent, like, multiple times in the film.
And so people were up in arms about
that, but also at the same time saying,
like, if they're allowing this man to win
best actor when
he didn't give a performance a % by
himself,
then that is just another way that, like,
(22:37):
the Oscars and the Hollywood industry are allowing
AI to, like, be involved and,
you know, really,
really take part in this and it's gonna
change all the contracts that actors have. They've
all had AI stuff in their contracts for
many years now.
I I think though this gives opportunity
to folks that are super creative to do
(22:58):
some fun stuff. Mhmm. You know, there are
some if I had time
more time,
there would be some crazy stuff that I
would be willing to just experiment and put
out
just to see
what
happens. So I think for those with a
lot of creativity
and a little bit of time
and a cool idea,
(23:20):
probably can create some pretty interesting content
that will cross both boundaries.
We'll be entertaining on the audio side and
be entertaining on the video side.
And,
you know, after all, I've I've always said
why and I'm doing my video podcast,
my true video podcast available on Apple Podcasts
(23:40):
and everywhere else.
Why do people wanna watch
me? And I'm just sitting at my desk
with
in a little bit of here in The
Philippines, I don't have much of a background.
I have I'm in an an apartment.
But why do they wanna watch? You know,
it's why do 30 of the audience wanna
watch?
And it's really boils down to
(24:01):
I don't know if you guys have ever
been asked this question when you go to
your doctor. If they are asked, how do
you learn best?
Do you read? Do you listen? Do you
watch? You know, what's what's what's your best
way to and I I've always asked that
and I've always thought it was
well, before when I was younger, I always
thought it was goofy.
But for me,
(24:23):
I'm kind of a both. I'm a listen
and read,
and other people are are a
are watched. So I think it's just in
people's nature
to consume content in the way they want
to. And there's a time and a place
for everything, I think, as well. But as
Mike as you were saying earlier, the impact
on businesses and creatives are gonna be
(24:43):
it's gonna be huge
because I think businesses are gonna be able
to really
put content out
quickly with a probably a much smaller team
than
than than, you know, it's becomes affordable.
I've been using I decided to test for
one month the chat gbt pro version.
And there's been two or three things that
(25:05):
I have done
in that pro version
that really wowed me.
But it probably is not worth continuing doing
$200 a month. It was it was enough
of a while to say, wow. I might
get one or two usages out of this
a month that really wows me. But
is it is it worth that? But I
think at some point,
(25:25):
if you think about the tools that are
available,
we're gonna be able to turn and burn
a lot of valuable content
and generate
a lot of cool ideas
that will help our customers. So
not to mention the repurposing of content.
Yeah. Because, you know, you you record, you
know, record video, record audio, whatever. You can
(25:48):
reuse that on social, reuse it for marketing,
re you know,
just,
you know, lots
of lots of ways to reuse the content
without as big a tech lift as it
used to be. You know? You could always
repurpose content, but you had to have somebody
going in and cutting and pasting and editing
and
all that. And with AI, a lot of
(26:10):
that stuff's automated.
I think that's what Barry was trying to
get across in his blog post is he's
like,
I have
AI
to help me get this out to people,
but now I get to just solely focus
on the content of whatever it is. And
then I can use the AI to repurpose
(26:31):
it, to market it, to do whatever just
like you said, Mike.
It's almost like I've got I feel I've
almost got a second brain now. That's kinda
scary.
A weird weird discussion. I've always said I'd
love to be cloned.
But,
you know, if if I think it'll get
to a point where
this personal avatar I don't know if you
(26:52):
guys have heard me talk about this a
little bit but,
you know, the more you feed
some of these platforms
and you actually allow it to learn about
you
and that's scary in itself,
the more the output starts sounding like you,
you know. And and I've actually done stuff
(27:13):
like, no. That's that's not how that's not,
you know,
because we have, you know, we have core
values here at the company and I like,
no. No. No. No. That doesn't
that doesn't follow the core or, you know,
that's not part of the goal and you
still have to
to tweak it. But To guide it. You
know? Yeah. But it's it's definitely getting better.
(27:33):
So I think we're gonna be able to
companies and individuals are really gonna be able
to deliver high quality content without needing a
big team.
But, again, you gotta keep it personal. I
think if we as long as we keep
that in mind
you know, I don't know. Those of you
listening to this show today,
I I saw the outline of for this
podcast about
(27:54):
sixty seconds before we started recording it today.
So,
you know, again, it's just kind of an
outline. So you're getting a real
brain dump from the three of us. So
That's my favorite Mackenzie, you know, you talk
about the
for you,
what has been the most help? Is it
(28:16):
been the preproduction
or the postproduction? What's been the what's been
the biggest gain?
Originally, I kinda figured it was
the the post stuff.
You know, like, help me get
an image, help me figure out a title,
blah blah blah blah.
But I think I've changed my mind, actually.
(28:36):
I think I'm getting better show notes ahead
of time, like, preshow
Mhmm. Because I'm doing better prompts. I'm I'm
just, like
it knows me better. It knows Blueberry better
at this point. It knows, like I've asked
it enough times, like, for this podcast. And
so it knows the podcast as well that
I think I'm getting better results from that
and that, like, yes, using pie at the
(28:58):
end is super helpful, but I think it's
more so just like,
oh, that's just saving me time.
Like, I could do all of this before,
but it was just, like, tedious.
This one is more so helping,
I think, with better content.
Yeah. The the you know, making the outlines,
it it makes it a lot
(29:18):
faster to to get the outlines. And, you
know, we don't read every word or anything
in these outlines. We just kinda take the
ideas and
run with it ourselves. You know, as I
like to say,
winging it. And but it gives it keeps
us kind of on track, and it's a
lot quicker to do it this way than
think up 20 bullet points for
(29:39):
different,
subjects,
yourself. You let the AI do it, and
then you adjust as needed. And it's really,
for preproduction,
really good. Now, like like I've said, my
personal show,
it's mostly postproduction because I don't really have
a layout. I just turn on the mic
and talk. And then Right. With the transcript
(30:00):
and all the pie stuff at the end,
it kinda organizes those,
those thoughts,
for the for the blog post. But yeah,
you know, so it's different use case for
different shows.
What what one thing it allowed me to
do
was
always pick, like, on my tech show, I
pick a lead story.
(30:21):
So there might be 25
stories I'm gonna cover
during the show. I pick the lead story.
And I and basically I would do my
introduction and then I would pop right into
the lead story. So but what I've been
able to do now
is
get a short show intro summary of that
(30:41):
lead story and I start with that. I
go
have that because I've got that short summary,
I've got something to say about it.
Mhmm. I actually go into the first
article
right at the beginning of the show, then
jump in in my intro, then jump into
the rest of the stuff. So it's allowed
me to change the format of my show,
(31:04):
largely because I didn't have time to do
that before.
K. Kinda like creating a cold open on
a video. Yeah. And and and and it
it really allowed me to to re
restack it because
what I would do is is I would
do the normal show before I did the
show and then
and and never tell the audience what we're
gonna talk about, what was the top topic.
(31:27):
And then I would jump into the topic.
The first topic would be the the lead
but I had never produced had time to
write,
you know, a paragraph of, you know, today
where, hey. The lead story is, you know,
x y and z.
So it really allowed me to change my
my show intro,
(31:47):
quite a bit.
So
I would say that's the thing. It's helped
me in pre
well, actually in recording,
but not
but again, I've gained
huge huge huge
I mean, huge
time savings in the post production piece.
I mean, it's like,
(32:09):
wow.
Shocking how quick I can have that podcast
put on the street. Of course, I don't
edit. So,
you know, by the time I hit stop
record and just do a little bit of
leveling,
that that
shows fifteen minutes.
It's out.
So,
you know, and I think time is money
(32:29):
for a lot of podcasters.
If they're worried about time, if they if
they've had kids, they got a partner,
if they
they're working a job that's killing them, whatever
it may be.
I I think these also give these gives
creators the ability to
compress
the time that they're taking to do their
(32:49):
content and still come out with a great
product.
So, again, I think
part of our takeaways here is a has
definitely shifted content creation from techno execution to
idea generation for sure. Yep. Oh, yeah. For
sure.
And, you know, it removes some of the
barriers
to to,
you know,
get started or continue
(33:12):
your show or
or your business. I mean, you know, this
this bleeds into everything.
And I've even thought about some things that
are gonna improve over time
with my show on how I can improve
it if only the AI did this and
it doesn't do it yet.
And I said, once this can do this,
(33:32):
then I can really
up the production
to much, you know, just go really,
really to a to a higher level.
And I think in the end,
it's made this show more fun for us
at the same time that,
you know, there should not be barriers for
(33:54):
creating content.
No. Definitely not.
The thing is is,
it
keeps you interested in it. You know, all
the these changes, you know, I find, you
know, your show like you said, Todd, your
show evolves,
format. Well, you know, AI could probably help
you do the same thing.
(34:14):
Yeah. It's just gonna keep evolving
and and going back to that lower barrier
to entry.
I mean,
there's there's a multitude of platforms out there
that will help you with editing as well,
whether audio or video. That's solely AI at
this point. And and for the people who
(34:34):
who are really interested in doing
the show because they like the content, but
they're, you know, they're still really nervous about
how to edit it because
they do wanna do more than just, you
know, maybe cut off the ends. But they're
like Right. We don't wanna we don't wanna
spend money on this necessarily.
Like, at least, you know, a significant amount,
(34:55):
AI is probably gonna be helpful in that
regard.
I'm sure Descript is helping folks a lot
in the editing process
for those that are using it.
I think you just have to be a
little bit careful not to
overdo it
and finding that happy medium
because
(35:16):
we put something out recently and I said
it didn't sound like Dave breathed.
You know, he didn't didn't feel like he
took a breath.
So we'd we tightly edited something. I said
that we need to, you know, the better
way is let it expand a little bit.
You know, give give Dave
a a microsecond
to breathe, you know.
(35:37):
Because when it feels rushed, then
it is rushed.
And then people will, like,
I I think it can even drive anxiety.
So I'm like,
you don't have to go as super super
fast. Just get the content out.
But, yeah. Let let it breathe a little
bit.
So You don't wanna necessarily hit the 1.5,
(36:00):
speed on your player because Well, you know,
you don't want to in that you don't
want to replicate 1.5
speed in your editing.
You know? And, you know, that that hundred
microseconds of air that you've taken out between
words,
well, that there's a reason that we speak
at the 1.5
to two words per second rate. Yeah. And,
actually, I I've actually heard some studies recently.
(36:23):
It's very bad to listen at 1.5 too.
It it drives your anxiety level. So
don't listen at 1.5
too. That seems about right. Yeah.
But you have the option in most players.
So Yeah. Here you go. Yeah. And I
think, you know, if you're a
current podcaster, we definitely definitely want you to
try pie. You know, you get 10 free
(36:45):
or how many I think we give you
five or 10 free uses of each tool.
Yeah. I believe it's five of each tool.
Yeah. Five of each tool before you have
to
add Rive.
But,
you know, you can do a lot of
this with chat gbt free some of this
stuff too. You can't get, you know, can't
get good transcripts that ChatGPT doesn't do that.
(37:08):
But,
I think So we have that available?
Yeah. So I think there's a huge opportunity
here for anyone to
play around with it.
You know, I'm kind of on the older
spectrum at this point in content creator space,
and
you can
teach old dogs new tricks.
And,
for me, like, Mike, it's I I think
(37:29):
it's exciting time. It really, really is. Oh,
yeah.
Anybody else got anything?
Otherwise, we'll close this out for this week.
You wanna make the original blog post, it
will be in the show notes as well.
Subscribe to the podcast. You know, if you
if you'd aren't already,
Definitely check out Blueberry's
YouTube channel. We're starting to put some long
form content up there that is pretty valuable.
(37:52):
And,
we'll have some
tutorials too, some new stuff coming out.
And you'll get to see Dave. And let
us know if you think Dave's talking too
fast on our YouTube channel.
So work in progress. So Yeah. Definitely. Well,
you know, we we're new to that,
that type of content.
(38:12):
So it's gonna take us a little while
to get that adjusted as well. Yep. So
all good.
Thanks, everyone, and thank you all. Thanks for
listening to Podcast Insider.
Happy podcasting.
Thanks for joining us. Come back next week.
And in the meantime, head to podcastinsider.com
(38:33):
for more information.
To subscribe, share, and read our show notes,
check out the latest suite of services, and
learn how Blueberry
can help you leverage your podcast, visit blueberry.com.
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afford the ease.
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