July 28, 2025 • 18 mins
As podcasting becomes more competitive, a dedicated website isn’t just a nice-to-have — it’s a vital tool. In today’s episode of Podcast Insider, Mike Dell and Todd Cochrane revisit why having a podcast website can help you grow your audience, strengthen your brand, and create monetization opportunities.
In 2024 and beyond, a well-designed, functional website can set your show apart — but we’ll also cover reasons why you might not want one, depending on your goals and bandwidth.
Today’s Hosts: Mike Dell and Todd Cochrane
✅ Reasons to Have a Podcast Website
Your Show’s Central Hub – Your Moonbase Alpha
It’s the best place to send your listeners.
If your show disappears from podcast apps, fans still know where to find you.
SEO (Search Engine Optimization)
Helps your show get discovered when people search for your topics or guests.
Lets you create more detailed, searchable show notes.
Branding
Total control over the look, feel, and voice of your brand.
Audience Engagement
Include a forum, contact form, or email signup to build community and keep in touch.
Monetization
Promote sponsors, sell merch or services, and even run ads like AdSense.
Bonus Content & Resources
Add blogs, video content, transcripts, and links to additional resources.
Web Analytics
Use tools like Google Analytics to understand your audience’s behavior.
A Place for Everything
Podcast players
Episode archive or playlist
Contact info
Announcements
Merch store
Ads and sponsor details
Your services and products
🤔 Why You Might Not Want a Podcast Website
Time Constraints
Keeping a website updated does take effort.
Technical Skills
Not everyone is comfortable building a website — but it’s easier than you might think.
Cost
Domain registration and web hosting come with a price.
However, Blubrry includes a free podcast website with hosting.
Focus on Core Content
If you’d rather focus purely on the audio, that’s okay too.
Keeping It Simple
Sometimes simplicity is the best route.
Social Media Presence
If most of your audience engagement already happens on social media, a separate website may not be necessary.
Thanks for listening to Podcast Insider, you can subscribe to new episodes out every Monday.
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com
Stay tuned for more episodes and visit our website for the latest updates and resources.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Welcome to this episode of Podcast Insider. I'm
Mike Dell, the VP of customer relations here
at Blueberry.
And I'm Todd Cochran, CEO and founder of
Blueberry Podcasting. Today,
we're gonna talk about something very close to
my heart. It's about podcast websites and what
you need to do in 2024.
(00:22):
You're listening to Podcast Insider hosted by Mike
Dell, Todd Cochran, and Mackenzie Bennett from the
Blueberry team,
bringing you weekly insights, advice, and insider tips
and tricks to help you start, grow, and
thrive through podcasting,
all with the support of your team here
at Blueberry Podcasting.
Welcome. Let's dive in.
(00:43):
You guys covered this on the new media
show, so we figured this would be a
good opportunity to, break it down a little
bit.
Yeah. You know, it's it's one of those
situations
where
we're starting to learn
a lot more about
podcasters.
And, for those of you listening, yes, we're
talking to you.
(01:03):
And it really depends on where you are
in your journey and what type of,
customer you are.
So I'm just going to use a couple
of scenarios here to talk initially
about
what we're seeing, and then we'll talk about
the benefits and some other stuff.
(01:24):
The
those of you that are
churches, business
owners,
essentially anyone that already has an established website,
we see from the get go that that
really 95%
of you that have an established
presence on the web already are and especially
if you're on WordPress are immediately using PowerPress
(01:47):
and or
you're publishing back to your your website if
it isn't WordPress
through our dashboard. Basically, you're taking the embeds
and and everything. You're just taking it back
to your website. And,
that is,
again, about 95%
of you that already have,
our brand website, doctor, dentist, whatever it may
(02:09):
be.
So you already understand the value
of having
a dot com and building your brand. Whereas
someone brand new
that's coming in,
many times they don't even care
about a website whatsoever. They don't care about
a landing page.
All they care about is getting their show
onto
(02:30):
Spotify and Apple Podcasts and having that distribution.
And when they're doing their show, they don't
even mention a website. They don't say go
over to,
such and such.com
or such
to such and such,
landing page.
But
as shows mature,
then what we start finding is number one,
(02:50):
they say, oh, yeah. I definitely need a
landing page. I need to have a place
to send people. And then number two
is, yes. I need a landing page, but
I want it to be my own website
where I can sell merch and I can
do have it, you know, collect
the emails for a mailing list and so
forth. So, really, this kinda transition happens in
the season you are
as a podcaster. So
(03:12):
we know creating a website for podcast really
offers several
benefits
and serves multiple purposes.
And, of course, enhancing the podcast's reach and
engagement and overall success
is what a website is designed to do.
And, of course, at Blueberry, our DNA is
built upon building a brand on our own
.coms, and we highly,
(03:34):
highly recommend a website. Right.
But, again, maybe you're not ready for it.
Mike, go ahead. Yeah. Both both of us
started out as bloggers
and, you know, we were playing around on
the web before podcasting even existed. And, you
know, so that's kind of baked into
how how we deal with this. But, you
know, a lot of these new people that
(03:54):
are new to podcasting,
you know,
social media is their moon base alpha, not
their own website at first. And then, you
know, later on as they, you know, get
success and build an audience and all that,
there is a reason to have
a landing page for your show.
And, you know, and it could be
(04:15):
everything from,
you know, just a simple landing page all
the way up to, you know, a full
blown website that does a whole lot of
other things.
But, yeah, there's a there's a ton of
reasons to to have a website for your
podcast.
You know, and if you're at that stage
where
you're just promoting on social media and wanting
people to subscribe
(04:35):
or follow you depending on where you're sending
them, whether it be Spotify, Apple, or one
of the other 100 different places where podcasts
are consumed,
that's great. And the best part about being
a podcaster is there's no rules. You do
you. You you you build the way you
wanna build.
But I will go back and really say
that there are some central themes
(04:57):
about having your own website that you may
not have thought of.
SEO,
branding,
engagement with your audience, monetization,
analytics being web analytics.
Again, a place to put your podcast player,
episode archives, show notes, contact info, announcements, merch
(05:17):
store.
And those are really some of the high
level.
And we can go into each of these
a little bit
on
it's beneficial
to have a website. Then on the opposite
side, there are some reasons why you may
not want a website. We'll talk about that.
But let's talk about the pros first,
(05:39):
on why. And, Mike, you you you said
my favorite word, moon base alpha, and people
are kinda like, what is moon base alpha?
Well,
you know, if we had a base on
the moon,
it would probably be called Moonbase Alpha. And,
that's where people would live and their life
would be,
would revolve around it. Whereas my website is
my Moonbase Alpha. It's where everything from my
(06:01):
show originates
and then is distributed and syndicated out into
the podcast ecosphere,
including all those pay places podcasts are consumed,
Apple, Spotify, etcetera, etcetera.
So, again, a central hub for your show.
But for me, my number one piece has
always been SEO. Can I win the SEO
search game
for not my just my show, but for
(06:23):
the episode? Can I have my episode rank
very very high? So SEO is another big
piece
of having your own website, and it's gonna
become more important as more parties are now
pulling data off the web. You traditionally think
about Microsoft and, Google and those major search
engines,
But the large language models like Anthropic and,
(06:45):
OpenAI are also pulling stuff off the web.
So if you have rich show notes
and rich descriptions,
you then become the authority, not only for
Google and for Microsoft, but also for
Anthropic and for, you know, all these services
out there that are building up history. So
I think it's gonna be more important than
ever
for you to have a website with this
(07:07):
rich rich metadata that, is being able to
be put on websites. You know, the prime
example,
of using our our podcast AI assistant production
tool and having rich, rich show notes compared
to what we may have had a year
ago. Mike, what's some of the other reasons,
for having a podcast website? Yeah. One of
the the great things is branding. You know,
(07:28):
a lot of,
companies and podcasters and organizations
and all that have a specific, you know,
color palette,
all this stuff. And then it's it may
seem
a little vain to to worry about that,
but, some sometimes,
you know, having your brand be consistent throughout
(07:49):
all of your, you know, social media and
all that, but, you know, adding the website
to it,
definitely gives you complete control over your branding
on that website.
Another one is engagement.
Having, you know, say, a forum or a
contact form, an email list sign up, or
and all this kind of stuff gives your
(08:10):
listeners a place to interact with you. You
know, they know, okay. I'm listening on Spotify,
but there's no real way to contact you
through Spotify. So they know if you tell
them in the show, hey. Go to my
blah blah blah.com and, you know, do this,
do that. It it gives you a place
to send them to,
engage
(08:30):
with you,
which, you know, a lot of podcasters, you
know, they think they're talking into the ether
and, you know, getting engagement is a real
motivator for a lot of podcasters.
This is a a a really good way
to do that. Of course, monetization,
your own site gives you a place to
promote your sponsors, sell merch,
(08:50):
or your own consulting services if that's, you
know, or maybe your dentist or a lawyer
or whatever it may be.
Of course,
you can run AdSense ads as well if
you wanna do that. Sure. You know, a
lot of people you can a lot of
people that make money in podcasting aren't making
money for talking on the mic. They're making
money with their service or their business or
(09:12):
or whatever. So that's, you know, good good
way to do that.
One thing that I do is I add
extra content. I have writers that put out
blog posts, on a regular basis each month,
and it just keeps kind of feeding that,
that machine out there that is, sucking data
in and and building,
rich historical information on a website. Also, you
(09:33):
can set up Google Linux or another web
analytics system and get some more information about
how your listeners and web visitors use your
site. You know, one of the statistics I'm
proud of on my personal site is the
amount of time people stay once they come
on the website.
And, you know, if you're seeing people leave
after three seconds, that's a bad thing. But
if they're staying for two or three minutes,
(09:54):
that's gold. That means they've kind of peeked
around for a little bit, read a few
articles, and and then left. And you get
enough of those two or three minute hang
ons. It makes for a big difference in
in, basically, Google saying this site
has authority and it drives you more traffic.
Yeah. Of course Yeah. Nice thing,
you know, a nice thing about, you know,
(10:15):
doing the extra content and doing the web
analytics
is,
you know, say you have an article that
shows up that's not a podcast episode. You
have an article that shows up in somebody's
search. They come to your site. They read
the article, and then they poke around a
little bit, and they say, hey. There's a
podcast here.
So you get, you know, some podcast listeners
(10:37):
that way and vice versa. Your podcaster, you
know, listeners
say, you know, hey. Let's go to the
site and, check out, you know, what what
the site's about. And then, hey. It's writing
other articles that are of the same,
you know,
genre. And, you know, that is a a
great way to kinda double up on, on
your viewers and or listeners.
(10:59):
And, again, some of the very basic stuff
that doesn't need much explanation is you got
your podcast player for your episode.
You have an episode archives from previous episodes
or a playlist player that can have as
many episodes
within a limit on your on a page,
expanded show notes, your contact information,
(11:20):
special announcements about stuff that's going on. I
make an announcement. I'm going live and have
that schedule up there through one of our
widgets.
You could have a merch store associated with
it, of course, ads and so forth.
But that kinda brings us to the next
topic. Why
may you not want a website?
(11:40):
And,
there is a list of, you know, perfectly
good reasons, and we know many of you
don't have a website. Maybe you fall into
some of these categories.
But you know what? I think probably the
biggest one on this list is, Mike.
Yep. I know. Short short on time. We're
scared of maintaining one.
Yeah.
(12:00):
You know, website
maintenance
can take some time, effort, or you have
to hire somebody, and then the cost goes
up. So,
you know, you've got a way whether or
not you want to get into that learning
curve
to maintain a website. Now, of course, here
at Blueberry, we give you a WordPress site
that we maintain for you, not the not
(12:21):
the content,
but the
the structure of it and all that. So
that that may save you some time, and
it's free with hosting.
So the cost isn't too bad. But, Yeah.
We back it up. We have we maintain
the plug ins. So a lot of that
little administrative stuff that I do on my
personal website
is done automatically for you by having the,
(12:42):
the one provided by the team here at
Blueberry.
Right. You know? And also, you know, technical
skills. Again, you know, not everybody's cut out
to build a website. You know? It's not
so hard and, you know, a little learning,
it's not hard to do, but, you know,
not everyone wants to mess with that. You
know? When we built PowerPress sites or now
(13:02):
Blueberry
WordPress sites,
the the goal of it was we wanna
build a WordPress site for people who don't
wanna mess with WordPress.
So, you know, you put the content in
and, you know, make it look pretty
and call it good.
But, and another thing that people,
you know, balk at sometimes is the cost.
(13:24):
You know, domains are still fairly cheap,
but, you know, you have to pay for
those. If you're not gonna be using some,
you know, free or included website,
you know, web hosting,
that's, you know, another bill, you know, and
that's similar in cost to, podcast hosting.
So, you know, that that can be,
(13:46):
you know, something that'll put people off. You
know? And if you gotta hire someone, again,
there's a a lot of cost involved with
that.
You know, I always giggle too because,
you know, the cost of hosting here at
Blueberry is very inexpensive
as compared to all the add ons people
need.
You know? And, there's some popular sites out
(14:09):
there that people are using
to automatically build their website, which,
you know, they're they cost twice or three
times as much as our hosting plans,
yet you are still considered a syndication site
because it's being built with an RSS feed.
It's not a true origin point for the
content.
So in it looks like you have a
(14:30):
website, but you really have a syndicated
a syndicated site. So,
sometimes
going with those real easy routes to create
a website
can have a negative impact on search results.
But
the best part here is if you want
true origin of content,
Blueberry will give you that and give you
a website with the podcast hosting combined. And
(14:52):
when you post on your.com,
through the Blueberry website, you are the origin
of the content, and you can take that
with you and that authority with you if
you ever leave Blueberry to another website. So
I think that is something
that is a main difference with us than
some of these other
platforms that do provide you, an easy to
(15:14):
build
site. But I don't think a lot of
people think long term
when it comes to Google, and
I think we do and we understand the
implications,
of the difference between being a point of
origin for content and
a syndication. So but, you know, at the
same time, if you wanna have just a
landing page on Blueberry, that's fine. We do
(15:35):
provide that for you.
Yeah. We'll let you know we have the,
regular directory listing here at Blueberry. We also
have a thing called quick links, which is
can be a kind of a landing page.
So,
in fact, let listen to the last episode.
They talk all about the
the, quick links landing page.
(15:55):
But probably another reason people don't set up
a website, they just wanna do the show
and not mess with the rest and keep
it simple. And here's the best part.
You you do you do the way you
wanna do it. We we provide you all
options here at Blueberry, and we're not about
locking you into
a specific way. We can we can suggest
and, you know, prod and and, you know,
(16:18):
try to get you guys to to think
like we do, but, you know, you're maybe
not ready for that. And, that's that's okay.
Keep it simple. Keep on podcasting. Do what
you love to do about creating content. I
think that's the most important part
in the end.
And, of course,
again, some of you live on social media,
and that's where you build your audiences. That's
(16:38):
fine. That's you know, I think if your
listeners interact with you,
that's awesome too. And the interaction, I think,
is, you know, a big part of
the motivation to stay podcasting. So, we don't
pooh pooh that at all.
No. You know? And, again, as Todd said
before, you know, there's no rules in podcasting.
(16:59):
There's a few standards to make everything
distribute right.
But, you know, here at Blueberry, we give
you all the choices and, you pick what
you want and you can always graduate to
something else.
That's that's the beauty of it.
No no rules. Do you?
I do. I like to say we have
the best in class options for everyone.
(17:21):
So the for the options that we give
and basically having a landing page
or having your own .com with Blueberry or
going out on your own and having your
own WordPress website,
we give you the best of class. So
those even though you may only have a
landing page, it still is it's very, very
powerful, giving you the data to grow your
(17:43):
show and be found,
all the way through again,
going to the complete,
side of having your website and using PowerPress
stand alone. And tens of thousands of you
do. And,
that's why we built the platform the way
it is.
I guess, unless you get anything else, Mike,
I think we'll thank everyone for listening.
(18:04):
We'll do a little housekeeping here. We're gonna
be at,
podcast movement,
probably while you're listening to this.
But if you happen to be in the
DC area, come check it out.
Also, next week, we're going to we're gonna
attempt to record
show,
at at the, podcast movement. So, anyway, thanks
(18:26):
for listening. Check back next week, and we'll
catch you later.
Thanks for joining us. Come back next week.
And in the meantime, head to podcastinsider.com
for more information.
To subscribe, share, and read our show notes,
check out the latest suite of services, and
learn how Blueberry
can help you leverage your podcast, visit blueberry.com.
(18:49):
That's Blueberry without the ease because it can't
afford the ease.
Welcome to this episode of Podcast Insider. I'm
Mike Dell, the VP of customer relations here
at Blueberry.
And I'm Todd Cochran, CEO and founder of
Blueberry Podcasting. Today,
we're gonna talk about something very close to
my heart. It's about podcast websites and what
you need to do in 2024.
(00:22):
You're listening to Podcast Insider hosted by Mike
Dell, Todd Cochran, and Mackenzie Bennett from the
Blueberry team,
bringing you weekly insights, advice, and insider tips
and tricks to help you start, grow, and
thrive through podcasting,
all with the support of your team here
at Blueberry Podcasting.
Welcome. Let's dive in.
(00:43):
You guys covered this on the new media
show, so we figured this would be a
good opportunity to, break it down a little
bit.
Yeah. You know, it's it's one of those
situations
where
we're starting to learn
a lot more about
podcasters.
And, for those of you listening, yes, we're
talking to you.
(01:03):
And it really depends on where you are
in your journey and what type of,
customer you are.
So I'm just going to use a couple
of scenarios here to talk initially
about
what we're seeing, and then we'll talk about
the benefits and some other stuff.
(01:24):
The
those of you that are
churches, business
owners,
essentially anyone that already has an established website,
we see from the get go that that
really 95%
of you that have an established
presence on the web already are and especially
if you're on WordPress are immediately using PowerPress
(01:47):
and or
you're publishing back to your your website if
it isn't WordPress
through our dashboard. Basically, you're taking the embeds
and and everything. You're just taking it back
to your website. And,
that is,
again, about 95%
of you that already have,
our brand website, doctor, dentist, whatever it may
(02:09):
be.
So you already understand the value
of having
a dot com and building your brand. Whereas
someone brand new
that's coming in,
many times they don't even care
about a website whatsoever. They don't care about
a landing page.
All they care about is getting their show
onto
(02:30):
Spotify and Apple Podcasts and having that distribution.
And when they're doing their show, they don't
even mention a website. They don't say go
over to,
such and such.com
or such
to such and such,
landing page.
But
as shows mature,
then what we start finding is number one,
(02:50):
they say, oh, yeah. I definitely need a
landing page. I need to have a place
to send people. And then number two
is, yes. I need a landing page, but
I want it to be my own website
where I can sell merch and I can
do have it, you know, collect
the emails for a mailing list and so
forth. So, really, this kinda transition happens in
the season you are
as a podcaster. So
(03:12):
we know creating a website for podcast really
offers several
benefits
and serves multiple purposes.
And, of course, enhancing the podcast's reach and
engagement and overall success
is what a website is designed to do.
And, of course, at Blueberry, our DNA is
built upon building a brand on our own
.coms, and we highly,
(03:34):
highly recommend a website. Right.
But, again, maybe you're not ready for it.
Mike, go ahead. Yeah. Both both of us
started out as bloggers
and, you know, we were playing around on
the web before podcasting even existed. And, you
know, so that's kind of baked into
how how we deal with this. But, you
know, a lot of these new people that
(03:54):
are new to podcasting,
you know,
social media is their moon base alpha, not
their own website at first. And then, you
know, later on as they, you know, get
success and build an audience and all that,
there is a reason to have
a landing page for your show.
And, you know, and it could be
(04:15):
everything from,
you know, just a simple landing page all
the way up to, you know, a full
blown website that does a whole lot of
other things.
But, yeah, there's a there's a ton of
reasons to to have a website for your
podcast.
You know, and if you're at that stage
where
you're just promoting on social media and wanting
people to subscribe
(04:35):
or follow you depending on where you're sending
them, whether it be Spotify, Apple, or one
of the other 100 different places where podcasts
are consumed,
that's great. And the best part about being
a podcaster is there's no rules. You do
you. You you you build the way you
wanna build.
But I will go back and really say
that there are some central themes
(04:57):
about having your own website that you may
not have thought of.
SEO,
branding,
engagement with your audience, monetization,
analytics being web analytics.
Again, a place to put your podcast player,
episode archives, show notes, contact info, announcements, merch
(05:17):
store.
And those are really some of the high
level.
And we can go into each of these
a little bit
on
it's beneficial
to have a website. Then on the opposite
side, there are some reasons why you may
not want a website. We'll talk about that.
But let's talk about the pros first,
(05:39):
on why. And, Mike, you you you said
my favorite word, moon base alpha, and people
are kinda like, what is moon base alpha?
Well,
you know, if we had a base on
the moon,
it would probably be called Moonbase Alpha. And,
that's where people would live and their life
would be,
would revolve around it. Whereas my website is
my Moonbase Alpha. It's where everything from my
(06:01):
show originates
and then is distributed and syndicated out into
the podcast ecosphere,
including all those pay places podcasts are consumed,
Apple, Spotify, etcetera, etcetera.
So, again, a central hub for your show.
But for me, my number one piece has
always been SEO. Can I win the SEO
search game
for not my just my show, but for
(06:23):
the episode? Can I have my episode rank
very very high? So SEO is another big
piece
of having your own website, and it's gonna
become more important as more parties are now
pulling data off the web. You traditionally think
about Microsoft and, Google and those major search
engines,
But the large language models like Anthropic and,
(06:45):
OpenAI are also pulling stuff off the web.
So if you have rich show notes
and rich descriptions,
you then become the authority, not only for
Google and for Microsoft, but also for
Anthropic and for, you know, all these services
out there that are building up history. So
I think it's gonna be more important than
ever
for you to have a website with this
(07:07):
rich rich metadata that, is being able to
be put on websites. You know, the prime
example,
of using our our podcast AI assistant production
tool and having rich, rich show notes compared
to what we may have had a year
ago. Mike, what's some of the other reasons,
for having a podcast website? Yeah. One of
the the great things is branding. You know,
(07:28):
a lot of,
companies and podcasters and organizations
and all that have a specific, you know,
color palette,
all this stuff. And then it's it may
seem
a little vain to to worry about that,
but, some sometimes,
you know, having your brand be consistent throughout
(07:49):
all of your, you know, social media and
all that, but, you know, adding the website
to it,
definitely gives you complete control over your branding
on that website.
Another one is engagement.
Having, you know, say, a forum or a
contact form, an email list sign up, or
and all this kind of stuff gives your
(08:10):
listeners a place to interact with you. You
know, they know, okay. I'm listening on Spotify,
but there's no real way to contact you
through Spotify. So they know if you tell
them in the show, hey. Go to my
blah blah blah.com and, you know, do this,
do that. It it gives you a place
to send them to,
engage
(08:30):
with you,
which, you know, a lot of podcasters, you
know, they think they're talking into the ether
and, you know, getting engagement is a real
motivator for a lot of podcasters.
This is a a a really good way
to do that. Of course, monetization,
your own site gives you a place to
promote your sponsors, sell merch,
(08:50):
or your own consulting services if that's, you
know, or maybe your dentist or a lawyer
or whatever it may be.
Of course,
you can run AdSense ads as well if
you wanna do that. Sure. You know, a
lot of people you can a lot of
people that make money in podcasting aren't making
money for talking on the mic. They're making
money with their service or their business or
(09:12):
or whatever. So that's, you know, good good
way to do that.
One thing that I do is I add
extra content. I have writers that put out
blog posts, on a regular basis each month,
and it just keeps kind of feeding that,
that machine out there that is, sucking data
in and and building,
rich historical information on a website. Also, you
(09:33):
can set up Google Linux or another web
analytics system and get some more information about
how your listeners and web visitors use your
site. You know, one of the statistics I'm
proud of on my personal site is the
amount of time people stay once they come
on the website.
And, you know, if you're seeing people leave
after three seconds, that's a bad thing. But
if they're staying for two or three minutes,
(09:54):
that's gold. That means they've kind of peeked
around for a little bit, read a few
articles, and and then left. And you get
enough of those two or three minute hang
ons. It makes for a big difference in
in, basically, Google saying this site
has authority and it drives you more traffic.
Yeah. Of course Yeah. Nice thing,
you know, a nice thing about, you know,
(10:15):
doing the extra content and doing the web
analytics
is,
you know, say you have an article that
shows up that's not a podcast episode. You
have an article that shows up in somebody's
search. They come to your site. They read
the article, and then they poke around a
little bit, and they say, hey. There's a
podcast here.
So you get, you know, some podcast listeners
(10:37):
that way and vice versa. Your podcaster, you
know, listeners
say, you know, hey. Let's go to the
site and, check out, you know, what what
the site's about. And then, hey. It's writing
other articles that are of the same,
you know,
genre. And, you know, that is a a
great way to kinda double up on, on
your viewers and or listeners.
(10:59):
And, again, some of the very basic stuff
that doesn't need much explanation is you got
your podcast player for your episode.
You have an episode archives from previous episodes
or a playlist player that can have as
many episodes
within a limit on your on a page,
expanded show notes, your contact information,
(11:20):
special announcements about stuff that's going on. I
make an announcement. I'm going live and have
that schedule up there through one of our
widgets.
You could have a merch store associated with
it, of course, ads and so forth.
But that kinda brings us to the next
topic. Why
may you not want a website?
(11:40):
And,
there is a list of, you know, perfectly
good reasons, and we know many of you
don't have a website. Maybe you fall into
some of these categories.
But you know what? I think probably the
biggest one on this list is, Mike.
Yep. I know. Short short on time. We're
scared of maintaining one.
Yeah.
(12:00):
You know, website
maintenance
can take some time, effort, or you have
to hire somebody, and then the cost goes
up. So,
you know, you've got a way whether or
not you want to get into that learning
curve
to maintain a website. Now, of course, here
at Blueberry, we give you a WordPress site
that we maintain for you, not the not
(12:21):
the content,
but the
the structure of it and all that. So
that that may save you some time, and
it's free with hosting.
So the cost isn't too bad. But, Yeah.
We back it up. We have we maintain
the plug ins. So a lot of that
little administrative stuff that I do on my
personal website
is done automatically for you by having the,
(12:42):
the one provided by the team here at
Blueberry.
Right. You know? And also, you know, technical
skills. Again, you know, not everybody's cut out
to build a website. You know? It's not
so hard and, you know, a little learning,
it's not hard to do, but, you know,
not everyone wants to mess with that. You
know? When we built PowerPress sites or now
(13:02):
Blueberry
WordPress sites,
the the goal of it was we wanna
build a WordPress site for people who don't
wanna mess with WordPress.
So, you know, you put the content in
and, you know, make it look pretty
and call it good.
But, and another thing that people,
you know, balk at sometimes is the cost.
(13:24):
You know, domains are still fairly cheap,
but, you know, you have to pay for
those. If you're not gonna be using some,
you know, free or included website,
you know, web hosting,
that's, you know, another bill, you know, and
that's similar in cost to, podcast hosting.
So, you know, that that can be,
(13:46):
you know, something that'll put people off. You
know? And if you gotta hire someone, again,
there's a a lot of cost involved with
that.
You know, I always giggle too because,
you know, the cost of hosting here at
Blueberry is very inexpensive
as compared to all the add ons people
need.
You know? And, there's some popular sites out
(14:09):
there that people are using
to automatically build their website, which,
you know, they're they cost twice or three
times as much as our hosting plans,
yet you are still considered a syndication site
because it's being built with an RSS feed.
It's not a true origin point for the
content.
So in it looks like you have a
(14:30):
website, but you really have a syndicated
a syndicated site. So,
sometimes
going with those real easy routes to create
a website
can have a negative impact on search results.
But
the best part here is if you want
true origin of content,
Blueberry will give you that and give you
a website with the podcast hosting combined. And
(14:52):
when you post on your.com,
through the Blueberry website, you are the origin
of the content, and you can take that
with you and that authority with you if
you ever leave Blueberry to another website. So
I think that is something
that is a main difference with us than
some of these other
platforms that do provide you, an easy to
(15:14):
build
site. But I don't think a lot of
people think long term
when it comes to Google, and
I think we do and we understand the
implications,
of the difference between being a point of
origin for content and
a syndication. So but, you know, at the
same time, if you wanna have just a
landing page on Blueberry, that's fine. We do
(15:35):
provide that for you.
Yeah. We'll let you know we have the,
regular directory listing here at Blueberry. We also
have a thing called quick links, which is
can be a kind of a landing page.
So,
in fact, let listen to the last episode.
They talk all about the
the, quick links landing page.
(15:55):
But probably another reason people don't set up
a website, they just wanna do the show
and not mess with the rest and keep
it simple. And here's the best part.
You you do you do the way you
wanna do it. We we provide you all
options here at Blueberry, and we're not about
locking you into
a specific way. We can we can suggest
and, you know, prod and and, you know,
(16:18):
try to get you guys to to think
like we do, but, you know, you're maybe
not ready for that. And, that's that's okay.
Keep it simple. Keep on podcasting. Do what
you love to do about creating content. I
think that's the most important part
in the end.
And, of course,
again, some of you live on social media,
and that's where you build your audiences. That's
(16:38):
fine. That's you know, I think if your
listeners interact with you,
that's awesome too. And the interaction, I think,
is, you know, a big part of
the motivation to stay podcasting. So, we don't
pooh pooh that at all.
No. You know? And, again, as Todd said
before, you know, there's no rules in podcasting.
(16:59):
There's a few standards to make everything
distribute right.
But, you know, here at Blueberry, we give
you all the choices and, you pick what
you want and you can always graduate to
something else.
That's that's the beauty of it.
No no rules. Do you?
I do. I like to say we have
the best in class options for everyone.
(17:21):
So the for the options that we give
and basically having a landing page
or having your own .com with Blueberry or
going out on your own and having your
own WordPress website,
we give you the best of class. So
those even though you may only have a
landing page, it still is it's very, very
powerful, giving you the data to grow your
(17:43):
show and be found,
all the way through again,
going to the complete,
side of having your website and using PowerPress
stand alone. And tens of thousands of you
do. And,
that's why we built the platform the way
it is.
I guess, unless you get anything else, Mike,
I think we'll thank everyone for listening.
(18:04):
We'll do a little housekeeping here. We're gonna
be at,
podcast movement,
probably while you're listening to this.
But if you happen to be in the
DC area, come check it out.
Also, next week, we're going to we're gonna
attempt to record
show,
at at the, podcast movement. So, anyway, thanks
(18:26):
for listening. Check back next week, and we'll
catch you later.
Thanks for joining us. Come back next week.
And in the meantime, head to podcastinsider.com
for more information.
To subscribe, share, and read our show notes,
check out the latest suite of services, and
learn how Blueberry
can help you leverage your podcast, visit blueberry.com.
(18:49):
That's Blueberry without the ease because it can't
afford the ease.
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