April 21, 2025 • 28 mins
Let’s explore ways to create a more sustainable podcasting workflow, reduce waste, and inspire listeners to take eco-friendly action.
As Earth Day approaches, it's a perfect time for podcasters to reflect on their environmental impact and take actionable steps toward sustainability. While podcasting is largely a digital medium, it still consumes energy, data, and resources—and increasingly, AI tools like ChatGPT and other platforms also play a role in your workflow, using significant computing power. By making small yet meaningful changes, podcasters can contribute to a greener industry while maintaining high-quality content.
Today's Hosts: Mike Dell, MacKenzie Bennett, and Todd Cochrane
We’re diving into sustainable podcasting—simple steps you can take to reduce waste, conserve energy, and make your show a little greener!
1. Optimize Your Podcasting Setup for Energy Efficiency
The equipment you use for recording, editing, and publishing your podcast can have a significant environmental footprint. Consider these changes:
✅ Use energy-efficient devices – Choose ENERGY STAR-rated computers, LED lights, and low-power audio interfaces.
✅ Opt for rechargeable batteries – Instead of disposable batteries for wireless mics or audio gear, go rechargeable.
✅ Turn off and unplug equipment when not in use – Many electronics consume power even when turned off.
✅ Switch to renewable energy sources – If possible, power your studio with solar energy or choose a green energy plan.
📢 Earth Day Challenge: Record and edit an episode using only battery-powered or solar-powered devices!
2. Minimize Your Podcast's Digital Carbon Footprint
Podcast hosting and distribution rely on energy-intensive data centers, which contribute to carbon emissions. AI platforms you use for editing, scripting, or generating content also depend on large-scale cloud computing, which consumes significant energy. While there aren’t dedicated "green" hosting providers in podcasting yet, you can take steps to reduce your podcast’s digital impact:
✅ Optimize audio file sizes – Use efficient formats like AAC or MP3 (note Spotify only supports MP3) with optimized bit rates to reduce data storage and transmission energy.
✅ Be mindful of AI usage – Use AI tools thoughtfully, as every prompt requires substantial computing power from data centers.
✅ Use content delivery networks (CDNs) – Many hosting providers use CDNs to distribute content more efficiently, reducing the distance data must travel.
✅ Audit and clean up old episodes – If you have outdated or inactive episodes, consider archiving or deleting them to free up storage space.
📢 Earth Day Tip: Encourage your listeners to stream over Wi-Fi instead of mobile data, which requires more energy from cellular networks.
By managing your digital footprint—including AI usage—you help reduce energy consumption while maintaining a high-quality listening experience.
3. Reduce Digital Waste and Optimize Storage
Even digital content has an environmental cost, as cloud storage and AI operations require electricity. Keep your podcast’s footprint minimal:
✅ Clean up old backups and files – Delete unnecessary drafts and duplicate content to reduce cloud storage usage.
✅ Use efficient editing workflows – Minimize redundant rendering and exporting, which uses extra processing power.
✅ Use AI-assisted editing sparingly – Consider where AI truly adds value, as constant AI processing increases energy demand.
✅ Store files locally when possible – Keeping essential recordings on an external hard drive rather than cloud storage can reduce energy demand.
📢 Earth Day Action: Take 30 minutes to clean up your podcast storage and remove outdated files.
4. Go Digital with Podcast Marketing
Many podcasters rely on printed materials for marketing, but there are greener alternatives:
✅ Use digital notes and scripts – Apps like Notion, Evernote, or Google Docs reduce the need for paper.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Welcome to Podcast Insider. I'm Mike Dell, VP
of customer relations here at Blueberry. I'm Mackenzie
Bennett, marketing specialist at Blueberry.
And I'm Todd Cochran, founder of Blueberry.
Ever thought about how your podcast affects the
environment
or just your electric bill? Podcasting is generally
low impact, but everything from gear to storage
to streaming leaves an environmental footprint. Of course,
(00:22):
even the servers powering your podcast require energy
and resources.
And it's one of the reasons why we
often will do cleanup of our back end
to reduce storage. And Yeah. As a company,
of course, it lowers our bill as well.
So there's a dual purpose there.
You're listening to Podcast Insider hosted by Mike
(00:43):
Dell, Todd Cochran, and Mackenzie Bennett from the
Blueberry team,
bringing you weekly insights, advice, and insider tips
and tricks to help you start, grow, and
thrive through podcasting.
With all the support of your team here
at Blueberry Podcasting,
welcome. Let's dive in.
As we think about it and I think
(01:04):
about when I lived in Hawaii, how much
power
cost there
and how much
really it all
consumed, I I would, like, turn my entire
studio down to cold iron,
and maybe only have the computer on.
That would be the only thing I I
would I would leave and,
(01:25):
you know, that seemed
to,
to really,
to help my electricity. But now living in
Michigan, it's not as bad, but I still
I do the same thing.
I shut everything down, and I have a
lot of stuff on on switches. So, you
know, the the equipment we use definitely uses
a lot of juice.
It's really just, like, the impact that
(01:46):
everything
has to do with technology nowadays is just
different than what it was twenty years ago
when podcasting started. You know, just the everyone
has a cell phone in their hand all
day every day, the way that, you know,
education works, the way that everyone,
including us, has moved remote and we don't
have an office anymore.
(02:06):
It's everything has
changed significantly. But there are ways that you
can optimize your podcast setup for
energy efficiency.
I I view everything
in this scenario,
you know,
as a win win. Like, if you're gonna
save money
and it's gonna be sustainable,
that's wonderful.
(02:27):
So I think one of those ways is
just choosing energy efficient devices like Energy Star.
They they do computers,
lights,
batteries, you know, rechargeable batteries, everything like that.
There's just a number of ways that you
could
probably reduce your energy
on an everyday basis.
Yeah. And even dealing with lighting and you
(02:49):
know, another thing I was thinking about is
all these wall warts we have, you know,
plug you know, to charge our phones and
all that stuff. Well, even if your phone's
not plugged into the thing, that transformer's
pulling energy. Mhmm.
And, you know, think about maybe unplugging those
things,
or charge from your computer if it's already
running. You get if you got an extra
(03:10):
port, use that instead of a wall or,
you know, just little things.
And I and I typically
try to have most of my stuff on
a switch. If I'm not
using that area,
then it then it's off. But still, I
you know, even the desk is right here.
I got one, two monitors,
speaker,
(03:30):
you know, the the RodeCaster.
And, you know, it all adds up
in the end and adds to, you know,
how many every kilowatts. I mean, you know,
in the scheme of things, it may not
be that big. But over
many, many months and and and years,
it it definitely adds up for sure.
I know that, you know, Mike, you had
mentioned something as early we're talking that
(03:52):
people were
resistant. I know some of my family members
are really
resistant going from in in the set in
the Indescent.
And yeah. In the
lights to,
LEDs. And to be honest, some of those
early LEDs were pretty bad. Mhmm. But now
they've got a good color.
And,
(04:13):
You could you could even get the color
changing ones. So you have whatever color you
want and then and that's cool. Hey, Mike.
I laugh. Your virtual background shows kind of
that yellow color from those old style lamps.
And now I want real
white. So the h the LEDs seem to
do, you know, serve me better at least.
(04:34):
I know it doesn't serve everyone. But, you
know, that definitely is
is a That's done on the air conditioning
because those things put out heat, you know.
The LEDs not as much.
And, you know, and I my electricity bill
got so high in Hawaii that I it
wasn't sustainable.
My fate 5 or $600
because that's what the electricity cost there. And
(04:54):
I put 36 panels solar panels on the
roof,
and it essentially,
I paid for that system in four years
and four months.
And so, you know, that's now I've been
on the house, you know, ten plus years
and free electricity for all that time. So
while it was a major upfront expense, not
everyone can afford that. There were tech incentives.
(05:16):
I I don't know if there still
is. There are. Well, you know, randomly for
some places, they change them over the years.
But, yeah, in general, like,
not necessarily
everything that you're doing
is gonna be
perfect for
sustainability.
Like, it might be helpful, but, also, it's
gonna like I said before, it's a win
(05:36):
win. Like, it's it helped you. Like, you
told me you were like I added these
solar panels, and I was like, to your
whole house? Like, wasn't that expensive? And you
were like, it's gonna work out in the
end. Like, this is for my actual benefit.
Yeah. It's great for this, but it's
me first in this scenario.
Yeah. And I do that, you know, for
practical reasons as well. You know, my ham
(05:58):
radio setup
is powered off of a deep cycle battery
that's charged by solar.
Mhmm. And the reason for that, if power
goes out, I can still access
that system. I mean, you know, obviously.
Now now if you're living in an apartment
or condo, you may not have a choice,
but maybe your associations already put solar on
(06:18):
the roof. Who knows? But I I think
it's a great investment in any of course,
it works better in some parts of the
country than others depending on your your your
sun print, I guess that is,
your sun footprint.
You know, Hawaii was a zone six. It
was the best it could get. Now Michigan,
I think, is like a zone three. And,
you know, farther south you go, it gets
better.
(06:39):
In the winter, I have to use a
battery charger.
Yeah. I'm I'm sure. But I guess, you
know, there's other things you can do too.
Minimize your podcast digital carbon footprint is real
simple.
Do you need to be encoding at a
28 k?
Do you or should you be at 64
k mono?
(07:01):
How much AI usage are you using? And
one thing that we found with pi
and maybe is pretty remarkable
to everyone is
our pi usage fees,
that we pay every month,
is very inexpensive.
And now we're still using energy when we
do those calls,
(07:22):
but I think it's cheaper than the manual.
If you think about everyone having a $20
account with OpenAI,
it's cheaper than doing all those
all those queries
because we've already prebuilt the query. We send
the query once, and we know the results
we're gonna get back. We're not sending the
query multiple times
and using more energy. Matter of fact, we
just switched to new,
(07:44):
image generator because we wanted better quality and
and be more efficient.
So I think it all
it all works. And even our CDN,
we send the media
that podcasters upload.
They send it out to the closest
point of presence
(08:04):
Well, basically, it goes to, like, 50 or
60 or hundred different locations.
And then when the media is requested, it's
got the shortest backhaul,
to the person. Now what what does that
really mean?
More energy efficiency.
It may be microscopic
at that level,
but every time millions and millions of file
(08:26):
requests.
But then it's also good for whoever is
on the receiving end of that. Like, yeah,
it's it's, you know, taking less energy to
get to the person, but, also, it's making
the person happier because they're getting it faster
and better. Yeah. And, you know, and and
the the point about encoding your MP threes,
if you're encoding them 64 mono, it it's
really
(08:47):
a good quality.
And unless you're playing jazz or classical, nobody's
gonna notice it's not stereo.
And
that's a smaller file. So if I'm out
in the stick somewhere with a flaky Internet
connection, I can still get that
64 k mono file
quicker than if it was a one twenty
(09:07):
eight stereo or higher. You know? Some people
really crank up the the bit rate, and
it's not necessary. And and it just takes
up space and time and
all that stuff.
I'm a bit of a hoarder, but you
can always audit and clean up your old
episodes. And if you have outdated or inactive
episodes, consider archiving or delete them to free
up
(09:28):
digital storage space. I guess that's the fact.
That stays well, space will still exist, but
you're not holding that
bucket, you know, of bits.
And, again, it's, again, all microscopic
at this point. But,
again, digital waste,
even digital content has
(09:49):
a a cost.
Cloud storage and I AI operations all require
electricity. They're in big data centers.
And that's one things we do internally
about every six six months. We look and
say, okay. Do we need these additional servers?
You know, we've got some servers that sit
just idle.
And I said, do these need to sit
idle?
(10:10):
Can we spin these up fast enough
if there's an outage to not have an
impact or do we need to have one
sitting idle all the time? And really, the
recommendation then became
the one we have to have one at
idle. It's just sitting there in case the
other one crashes. But the third backup, it
can be spun down
and we can send a command if we
(10:31):
go to the secondary, hey. Spin up. That
way we're not sitting there just having that
that server
even though it's kind of virtual in the
cloud. It's not burning energy
and it's not cost us money. And I
think some folks out there are probably using
some cloud backups.
And, again, I think delete unnecessary drafts and
(10:51):
duplicate content,
is important.
And everything now seems to be digitally edited
and everyone's using Descript and tools like that.
I generally try to do, like, once a
year or so, move
the super important things to me,
to an external hard drive. Like, yeah, I
do use,
(11:13):
cloud storage, but there's some of it that's
just already on a hard drive from, you
know, a decade ago that I still want
but don't actually need really, like, anywhere online.
I don't need easy access to it. And
so
it's just things like that that you're like,
do I actually need this here?
You know? And it it it goes quite
quite, Mike. I was just gonna say an
(11:35):
additional benefit of all this is it keeps
you more organized.
Yeah. That's true. So it's simpler for you
to find stuff if you've been dealing with
it, by taking it offline, putting it on
a hard drive, whatever,
but it keeps you less cluttered.
And and that's, you know, probably not a
bad benefit all on its own.
(11:56):
Yeah. One thing that I continue to use
is a notebook.
And
but I've got to the point where I
don't know. I buy these this one where
this one come from.
Probably Amazon or some place. My basics ad
came came from Amazon. And you can see
it's kind of but I use about one
of these a year.
That's the important part is you actually use
(12:18):
it. So many people buy paper stuff and
then it just sits there and then they
buy more.
So I I've got a couple of these
sitting on the shelf that are when this
one gets filled, I'll be able to grab
it, but I I use it then I
archive it. Now what I'm gonna do with
maybe it'll end up in a burn pile
someday.
But or recycle, you know, wherever it may
go. But the main thing is if you're
(12:40):
gonna use paper, use it responsibly,
you know, don't I used to have scraps
of I used to use receipts. Whenever I
had for receipt, I used to write notes.
Yeah. It's not real good at finding stuff
later. Yes. But,
you know, digital notes, I'm I'm better. And
we're starting to do that more here at
Blueberry is a little is everything is in
digital.
(13:01):
And,
Notion,
Google Docs, Evernote.
Mike, what's that? People that's I know people
that still print every email to read it.
It's crazy.
That's crazy. Can't imagine. Mike, what's that notebook
that you have that I've considered getting? The
one that you write in, and then you
can, like, clear it out and upload it.
(13:23):
I think it's called Rocketbook.
Rocketbook. Yeah. That one's
erasable,
you know, you write in it in regular
ink,
and then you can, hit it with your
camera.
You know, there's an app, and then it
digitizes it for you. And then you can
wipe off the the paper,
with, you know, a little bit of water,
and and, you can rewrite, you know, write
(13:45):
on it again. It's kind of the best
of both worlds. Yeah. It was kind of
interesting. I had a,
tax document because I'm here in,
Philippines, so
don't have a printer.
And so I'm like, had to sign something
for the accountant and they didn't wanna send
the paper down with personal data to the
(14:05):
front desk at the condo here to have
them print it and see, you know, my
tax data. So I was able to figure
out how to digitally sign
and then, you know, and then basically
keep it completely
paperless.
And it's good for security too. So, you
know, it's all contained,
you know, on on the Apple cloud.
(14:28):
And, I didn't have to worry about, you
know, someone take an extra copy of that
paper.
But digital business cards,
I've used those a little bit.
I have used one from Popple, I think
is the company I use.
Yep. Well, even just the the QR codes
that we have on our own. Like, we
we have
physically printed business cards that we take. It's
(14:50):
just they're used less and less as the
years go by, and we have our own
q QR codes on there
That automatically opens up with all of our
information.
And then on top of that, at this
point, everyone's been to an event where you
scan your badge with QR code that's on
there. Yeah. And, you know, you automatically get
that information. I love that. I
I kinda am over the taking business cards
(15:12):
for the most part just because, like, you
gotta keep track of them. And this is
just neater and cleaner.
Because, ultimately, the business cards come back and
I wrap a rubber band around them and
I write the event name. And then if
I need to go back to them, I
do, but usually because we have the scan
data. Yeah. And but if you're an attendee,
the good thing about attendee at events now,
(15:34):
you can scan a badge as an attendee
most times and have that contact information in
their
event
system without paying extra fee.
So that allows you to stay organized and
stay digital too. Even on our promotional materials
that we do have on tables, it we
have QR codes. So oftentimes, people are like,
I don't wanna carry the paper. Yep. And
(15:55):
they'll just Yep. Yep. And now you can
take a picture of a QR code on,
I think, on Android,
load it still load the QR code later.
Does Apple I can't remember. I believe so.
Yeah. Think both Apple, you just you you
hit on the picture. You just hold hold
your thumb on the QR code and it'll
pop up. Yeah. So, you know, you don't
(16:15):
necessarily have to go to the website immediately.
Just take a picture of the QR code
and come back later.
And one thing that we're looking at now
because
expense it's very expensive to travel.
Yeah. And,
I think that we are gonna be more
looking at trying to do as much stuff
digitally
as possible. Some stuff has to be
(16:37):
done in person like this for doing this
recording today. Mike, you're in in Traverse City.
Mackenzie, you're in Columbus. I'm in The Philippines,
and here we are virtually and be able
to get a call high quality recording if
the road caster cooperates.
So I I think this digital stuff now
of what we've really learned is
(16:58):
Zoom is is basically probably cost the airlines
a lot of money.
Yeah. I would assume so. Yes. You are
correct. You know. And COVID has made it
more acceptable to do meetings,
online.
Yeah. I I remember being in Hawaii and
being asked by ESPN to come to New
York and they wanted me there in two
days.
(17:20):
And, well, you know, it takes time. Twelve
hours to get there.
You know, I would I'm like, okay. Buy
a airline ticket short short notice
and get a hotel room and be a
little bit irritated that they want me on
two days notice
and get there and do a couple hour
meeting where an hour of it could have
(17:41):
really
it could have all been done virtually. There'd
have been no reason for me to travel,
but because they were
old school,
they wanted to have that in person face
to face.
And I think that was prior to COVID.
So I think now that mentality is kind
of
Yeah. You you and I later this later
this morning have a a meeting with a
(18:02):
company,
you know, virtually. And Yeah. It's just, you
know, that's the way things are done now
and and that's actually
good.
And I think if, you know, if you're
recording a podcast, a lot of people like
to do the in person thing. You know,
Obviously, Rogan wants people in studio because it's
an aesthetics deal.
(18:23):
But think about the cost. You know? You
have to go to
all those folks have to fly in to
Austin. In Austin to to be on his
show.
So, you know, he has a huge
footprint for his
show.
Television does the same thing.
(18:44):
And maybe these tools will get better at
some point where you can look like you're
in the studio and you're really not, but,
time will tell. I think for the majority
of us, we don't have the clout to
ask someone to come
to our studio from another state,
or even drive in.
Yeah. I would assume not.
(19:05):
But
I think one of the things that, like,
has really just made us
more open to this type of stuff is
we just transitioned very easily,
you know, during COVID of
we went home, and then we realized this
is in fact doable. We were we were
done with the office before we actually were
(19:25):
able to get rid of the office. That's
for sure. Yeah. We held the office for
what? Eighteen more months? Yeah. Yeah. Something like
that. And we were we were too stuck
in a lease. In the area.
Yeah. And, you know, it did nothing but
collect dust. You know? So,
and I understand there's a there's a push
by people that have big buildings that to
get people back in the office.
(19:47):
But, you know, in all honesty, we we
had been virtual.
You know, I and we've been we for
what?
Fourteen years, I was meeting with you on
my my morning commute. And A quarter to
half of the team was virtual
at various times pre COVID anyway.
Yeah.
(20:07):
So I've I've never I've never,
worked at the office. I've always been virtual.
Yeah. Yeah. So, you know, I think these
are all things we should consider.
Digital footprint, you know, electricity we use, all
that stuff.
You know, they're talking about starting up nuclear
reactors again because
the the AI
(20:28):
power requirements are gonna be, you know, off
the chart. So,
you know, every little bit of kilowatt we
can in my area, the people are now
waiting a couple of years
to build some big buildings because they don't
have enough juice. There's not enough power on
the grid for them to put in,
you know, 400 amps or 600 or 800
(20:48):
amps of power into a into a building.
And,
if we all just reduce just the itsy
bitsy bit, and maybe it'll allow new business
to come in and, you know, hire people
and and
contribute to the economy. But we will see.
And some things you can consider is dedicating
an episode to Earth Day.
(21:09):
Mike, isn't that you and your missus,
anniversary as well? Yep. So I can never
forget it.
Good for you. And, you know, maybe share
something. And I think this is,
you know, this is a nonpolitical
topic. Anytime we save money
Yeah.
You know, I I I don't like paying
(21:30):
high electricity bills.
I don't wanna pay high electricity bills the
rest of my life. I still got a
lot of years on this earth.
Yep. I'm I'm lucky,
our electric
service here is not that expensive.
But,
again, I've noticed, you know, by changing the
LEDs
and turning off the studio and not news,
all that stuff adds up and, you know,
(21:52):
saves me $20 a month or something on
the electric. It it it's worth it. My
electricity bill just announced a month ago that
they're like,
just because of the region that we're in,
not even our company, we're not profiting from
this, but every company within this region is
raising their prices. I don't know how that
works, essentially, but I'm like, okay. So what
(22:13):
do I do
to reduce my energy usage so that I
can pay this electric bill?
I will turn off all some of this
stuff. I will do something different.
I had a,
because my bill had been so high
when I was living in Hawaii, I got
one of those kilowatt devices
and I plugged it in to everything in
(22:34):
my office, actually my whole house and let
it run for twenty four hours with everything
kind of on ops normal
to see what that electricity bill would be
because the stuff that I would normally leave
on, stuff I would turn off. And in
the end, what I determined,
it was pretty remarkable to me that my
studio,
even doing eight episodes
(22:56):
a month,
and
the lights and everything I was my lecture
spell from that was about $75
Now,
you know that okay, $75,
but 75 times 12
A times
10, you know. That is what people pay
for their podcast.
Yeah. So it it it was
it it added up. Now again,
(23:19):
if you're
running a couple of monitors
and
a a RodeCaster
and
a Mac or whatever it is,
you know, the the you will use a
certain amount of
certain amount of energy. And I and I
be honest with you, I hate the energy
savings settings
because it always seems my screens go dark
(23:40):
before I'm ready for them to go to
dark.
But, you know, at least have them set
to a realistic
level where they Some of us need bright
to be able to see everything.
Yeah. Hold on. Whatever whatever works
for you as an individual
Yeah. With with, you know,
the the variety of options that are available
(24:01):
nowadays, I think that's just the way that
you have to move forward with everything.
Yeah. So, you know, maybe,
if you've got an episode coming up,
talk about this with your audience.
And,
there's some Earth Day initiatives,
hashtag Earth Day podcast.
Who's doing that one? Or is that one
(24:22):
that we made up?
And that one was, I think, just recommended.
Oh. That is probably gonna be done.
It's hard to know when
when it hasn't happened yet.
Yeah. And you can run a giveaway for
listeners, any activity. I I think it's good.
Yeah. Just some type of reflection is always
good about this type of stuff. And and
and I I to be honest with you,
(24:42):
I don't like spending a penny more than
I have to.
Mhmm.
And, you know, that's one of the reasons
why we've built these additional tools at Blueberry
is you're now paying many of you are
paying more
on additional services than what you do with
how much you pay Blueberry for hosting. That's
why we're trying to bring
these tools into Blueberry so that you can
(25:05):
save that accumulative
bill every month is now adding up. And
You're not paying for five subscriptions. You're paying
for one. Yeah. So I challenge all of
you that are paying for multiple subscriptions.
How can we help you lower
your
your load on subscriptions?
(25:26):
Yeah. Some stuff we're not gonna do. We're
not gonna build a Descript.
We're we're not gonna do that. But there
are certain things maybe we could do. Maybe
we can build something that's a a poor
man's editor or something depending on what you
need. Just let us know what you think
we should do.
Any thoughts here?
Well, you know, just just know, you know,
(25:47):
sustainability
can, you know, has many benefits, you know,
not only are you, you know, kinda contributing
to the whole
the whole system, but also for you. You
know? Just remember, you know, your electric bill,
your org keeping things organized helps.
You know, if you've got a lot of
extra equipment laying around powered up that you're
(26:08):
not using, unplug it. You know? Sell it.
Sell it on Facebook or something if you're
not gonna use it.
And, you know, that that help that just
helps you.
I I I remember as a kid being
yelled at by my dad, shut off the
lights. And, of course, he had a swear
word in the middle of it. And,
you know, and then, you know,
(26:29):
I mean, he would rampage sometimes. And I,
you know, the kid, I'm like, a little
bit I know he was paying that electric
bill and he didn't wanna have any higher
than it should be. Mhmm. And,
and then I remember as a, you know,
having young kids in the house and I
would be shut the lights off.
You know, in the past five or six
(26:51):
years, I've seen friends start buying their houses,
and they're like,
close the door. The air conditioning is on.
You know, don't hold the refrigerator to open
too long.
Yeah. My my dad was, you know, he's
about the doors, you know. We're not trying
to heat the outside. Dang it. You know?
With more choice words. Yeah. Yeah. More choice
(27:12):
words that, are not repeatable here on the
show. But I think we've all had a
a parent or grandparent or someone,
Breathing down our neck. Yeah. Yeah. And,
yeah. But it's kinda funny. My,
my mom and dad yelled about electricity bill,
but my mom was really resistant to go
to the LED.
(27:34):
Well, you you remember those,
those compact fluorescent little curly cube bulbs? Yeah.
Yeah. Yeah. I don't think those did anything
other than make things look weird.
And, well, they also were supposed to last
for five years, and they never did. Oh,
yes. I still have one of those in
my garage. It's kinda funny. Still still working.
Yeah. So we've come a long way on
(27:56):
the LED.
Alright. Thanks for listening. And what is some
of the funny stuff you've done to save
electricity?
Loved it. Love to hear from you. Have
you put in a windmill
or anything sustainable?
Yeah.
You know, water resource or There's lots of
options. Lots of you are very, very, adaptable
out there. So we'd love to hear from
you. So drop us an email if you,
(28:18):
if you wanna share. Thanks. Thanks for joining
us. Come back next week. And in the
meantime, head to podcastinsider.com
for more information,
to subscribe,
share, and read our show notes.
To check out our latest suite of services
and learn how Blueberry can help you leverage
your podcast, visit blueberry.com.
(28:39):
That's blueberry without the e's. We couldn't afford
the e's.
Welcome to Podcast Insider. I'm Mike Dell, VP
of customer relations here at Blueberry. I'm Mackenzie
Bennett, marketing specialist at Blueberry.
And I'm Todd Cochran, founder of Blueberry.
Ever thought about how your podcast affects the
environment
or just your electric bill? Podcasting is generally
low impact, but everything from gear to storage
to streaming leaves an environmental footprint. Of course,
(00:22):
even the servers powering your podcast require energy
and resources.
And it's one of the reasons why we
often will do cleanup of our back end
to reduce storage. And Yeah. As a company,
of course, it lowers our bill as well.
So there's a dual purpose there.
You're listening to Podcast Insider hosted by Mike
(00:43):
Dell, Todd Cochran, and Mackenzie Bennett from the
Blueberry team,
bringing you weekly insights, advice, and insider tips
and tricks to help you start, grow, and
thrive through podcasting.
With all the support of your team here
at Blueberry Podcasting,
welcome. Let's dive in.
As we think about it and I think
(01:04):
about when I lived in Hawaii, how much
power
cost there
and how much
really it all
consumed, I I would, like, turn my entire
studio down to cold iron,
and maybe only have the computer on.
That would be the only thing I I
would I would leave and,
(01:25):
you know, that seemed
to,
to really,
to help my electricity. But now living in
Michigan, it's not as bad, but I still
I do the same thing.
I shut everything down, and I have a
lot of stuff on on switches. So, you
know, the the equipment we use definitely uses
a lot of juice.
It's really just, like, the impact that
(01:46):
everything
has to do with technology nowadays is just
different than what it was twenty years ago
when podcasting started. You know, just the everyone
has a cell phone in their hand all
day every day, the way that, you know,
education works, the way that everyone,
including us, has moved remote and we don't
have an office anymore.
(02:06):
It's everything has
changed significantly. But there are ways that you
can optimize your podcast setup for
energy efficiency.
I I view everything
in this scenario,
you know,
as a win win. Like, if you're gonna
save money
and it's gonna be sustainable,
that's wonderful.
(02:27):
So I think one of those ways is
just choosing energy efficient devices like Energy Star.
They they do computers,
lights,
batteries, you know, rechargeable batteries, everything like that.
There's just a number of ways that you
could
probably reduce your energy
on an everyday basis.
Yeah. And even dealing with lighting and you
(02:49):
know, another thing I was thinking about is
all these wall warts we have, you know,
plug you know, to charge our phones and
all that stuff. Well, even if your phone's
not plugged into the thing, that transformer's
pulling energy. Mhmm.
And, you know, think about maybe unplugging those
things,
or charge from your computer if it's already
running. You get if you got an extra
(03:10):
port, use that instead of a wall or,
you know, just little things.
And I and I typically
try to have most of my stuff on
a switch. If I'm not
using that area,
then it then it's off. But still, I
you know, even the desk is right here.
I got one, two monitors,
speaker,
(03:30):
you know, the the RodeCaster.
And, you know, it all adds up
in the end and adds to, you know,
how many every kilowatts. I mean, you know,
in the scheme of things, it may not
be that big. But over
many, many months and and and years,
it it definitely adds up for sure.
I know that, you know, Mike, you had
mentioned something as early we're talking that
(03:52):
people were
resistant. I know some of my family members
are really
resistant going from in in the set in
the Indescent.
And yeah. In the
lights to,
LEDs. And to be honest, some of those
early LEDs were pretty bad. Mhmm. But now
they've got a good color.
And,
(04:13):
You could you could even get the color
changing ones. So you have whatever color you
want and then and that's cool. Hey, Mike.
I laugh. Your virtual background shows kind of
that yellow color from those old style lamps.
And now I want real
white. So the h the LEDs seem to
do, you know, serve me better at least.
(04:34):
I know it doesn't serve everyone. But, you
know, that definitely is
is a That's done on the air conditioning
because those things put out heat, you know.
The LEDs not as much.
And, you know, and I my electricity bill
got so high in Hawaii that I it
wasn't sustainable.
My fate 5 or $600
because that's what the electricity cost there. And
(04:54):
I put 36 panels solar panels on the
roof,
and it essentially,
I paid for that system in four years
and four months.
And so, you know, that's now I've been
on the house, you know, ten plus years
and free electricity for all that time. So
while it was a major upfront expense, not
everyone can afford that. There were tech incentives.
(05:16):
I I don't know if there still
is. There are. Well, you know, randomly for
some places, they change them over the years.
But, yeah, in general, like,
not necessarily
everything that you're doing
is gonna be
perfect for
sustainability.
Like, it might be helpful, but, also, it's
gonna like I said before, it's a win
(05:36):
win. Like, it's it helped you. Like, you
told me you were like I added these
solar panels, and I was like, to your
whole house? Like, wasn't that expensive? And you
were like, it's gonna work out in the
end. Like, this is for my actual benefit.
Yeah. It's great for this, but it's
me first in this scenario.
Yeah. And I do that, you know, for
practical reasons as well. You know, my ham
(05:58):
radio setup
is powered off of a deep cycle battery
that's charged by solar.
Mhmm. And the reason for that, if power
goes out, I can still access
that system. I mean, you know, obviously.
Now now if you're living in an apartment
or condo, you may not have a choice,
but maybe your associations already put solar on
(06:18):
the roof. Who knows? But I I think
it's a great investment in any of course,
it works better in some parts of the
country than others depending on your your your
sun print, I guess that is,
your sun footprint.
You know, Hawaii was a zone six. It
was the best it could get. Now Michigan,
I think, is like a zone three. And,
you know, farther south you go, it gets
better.
(06:39):
In the winter, I have to use a
battery charger.
Yeah. I'm I'm sure. But I guess, you
know, there's other things you can do too.
Minimize your podcast digital carbon footprint is real
simple.
Do you need to be encoding at a
28 k?
Do you or should you be at 64
k mono?
(07:01):
How much AI usage are you using? And
one thing that we found with pi
and maybe is pretty remarkable
to everyone is
our pi usage fees,
that we pay every month,
is very inexpensive.
And now we're still using energy when we
do those calls,
(07:22):
but I think it's cheaper than the manual.
If you think about everyone having a $20
account with OpenAI,
it's cheaper than doing all those
all those queries
because we've already prebuilt the query. We send
the query once, and we know the results
we're gonna get back. We're not sending the
query multiple times
and using more energy. Matter of fact, we
just switched to new,
(07:44):
image generator because we wanted better quality and
and be more efficient.
So I think it all
it all works. And even our CDN,
we send the media
that podcasters upload.
They send it out to the closest
point of presence
(08:04):
Well, basically, it goes to, like, 50 or
60 or hundred different locations.
And then when the media is requested, it's
got the shortest backhaul,
to the person. Now what what does that
really mean?
More energy efficiency.
It may be microscopic
at that level,
but every time millions and millions of file
(08:26):
requests.
But then it's also good for whoever is
on the receiving end of that. Like, yeah,
it's it's, you know, taking less energy to
get to the person, but, also, it's making
the person happier because they're getting it faster
and better. Yeah. And, you know, and and
the the point about encoding your MP threes,
if you're encoding them 64 mono, it it's
really
(08:47):
a good quality.
And unless you're playing jazz or classical, nobody's
gonna notice it's not stereo.
And
that's a smaller file. So if I'm out
in the stick somewhere with a flaky Internet
connection, I can still get that
64 k mono file
quicker than if it was a one twenty
(09:07):
eight stereo or higher. You know? Some people
really crank up the the bit rate, and
it's not necessary. And and it just takes
up space and time and
all that stuff.
I'm a bit of a hoarder, but you
can always audit and clean up your old
episodes. And if you have outdated or inactive
episodes, consider archiving or delete them to free
up
(09:28):
digital storage space. I guess that's the fact.
That stays well, space will still exist, but
you're not holding that
bucket, you know, of bits.
And, again, it's, again, all microscopic
at this point. But,
again, digital waste,
even digital content has
(09:49):
a a cost.
Cloud storage and I AI operations all require
electricity. They're in big data centers.
And that's one things we do internally
about every six six months. We look and
say, okay. Do we need these additional servers?
You know, we've got some servers that sit
just idle.
And I said, do these need to sit
idle?
(10:10):
Can we spin these up fast enough
if there's an outage to not have an
impact or do we need to have one
sitting idle all the time? And really, the
recommendation then became
the one we have to have one at
idle. It's just sitting there in case the
other one crashes. But the third backup, it
can be spun down
and we can send a command if we
(10:31):
go to the secondary, hey. Spin up. That
way we're not sitting there just having that
that server
even though it's kind of virtual in the
cloud. It's not burning energy
and it's not cost us money. And I
think some folks out there are probably using
some cloud backups.
And, again, I think delete unnecessary drafts and
(10:51):
duplicate content,
is important.
And everything now seems to be digitally edited
and everyone's using Descript and tools like that.
I generally try to do, like, once a
year or so, move
the super important things to me,
to an external hard drive. Like, yeah, I
do use,
(11:13):
cloud storage, but there's some of it that's
just already on a hard drive from, you
know, a decade ago that I still want
but don't actually need really, like, anywhere online.
I don't need easy access to it. And
so
it's just things like that that you're like,
do I actually need this here?
You know? And it it it goes quite
quite, Mike. I was just gonna say an
(11:35):
additional benefit of all this is it keeps
you more organized.
Yeah. That's true. So it's simpler for you
to find stuff if you've been dealing with
it, by taking it offline, putting it on
a hard drive, whatever,
but it keeps you less cluttered.
And and that's, you know, probably not a
bad benefit all on its own.
(11:56):
Yeah. One thing that I continue to use
is a notebook.
And
but I've got to the point where I
don't know. I buy these this one where
this one come from.
Probably Amazon or some place. My basics ad
came came from Amazon. And you can see
it's kind of but I use about one
of these a year.
That's the important part is you actually use
(12:18):
it. So many people buy paper stuff and
then it just sits there and then they
buy more.
So I I've got a couple of these
sitting on the shelf that are when this
one gets filled, I'll be able to grab
it, but I I use it then I
archive it. Now what I'm gonna do with
maybe it'll end up in a burn pile
someday.
But or recycle, you know, wherever it may
go. But the main thing is if you're
(12:40):
gonna use paper, use it responsibly,
you know, don't I used to have scraps
of I used to use receipts. Whenever I
had for receipt, I used to write notes.
Yeah. It's not real good at finding stuff
later. Yes. But,
you know, digital notes, I'm I'm better. And
we're starting to do that more here at
Blueberry is a little is everything is in
digital.
(13:01):
And,
Notion,
Google Docs, Evernote.
Mike, what's that? People that's I know people
that still print every email to read it.
It's crazy.
That's crazy. Can't imagine. Mike, what's that notebook
that you have that I've considered getting? The
one that you write in, and then you
can, like, clear it out and upload it.
(13:23):
I think it's called Rocketbook.
Rocketbook. Yeah. That one's
erasable,
you know, you write in it in regular
ink,
and then you can, hit it with your
camera.
You know, there's an app, and then it
digitizes it for you. And then you can
wipe off the the paper,
with, you know, a little bit of water,
and and, you can rewrite, you know, write
(13:45):
on it again. It's kind of the best
of both worlds. Yeah. It was kind of
interesting. I had a,
tax document because I'm here in,
Philippines, so
don't have a printer.
And so I'm like, had to sign something
for the accountant and they didn't wanna send
the paper down with personal data to the
(14:05):
front desk at the condo here to have
them print it and see, you know, my
tax data. So I was able to figure
out how to digitally sign
and then, you know, and then basically
keep it completely
paperless.
And it's good for security too. So, you
know, it's all contained,
you know, on on the Apple cloud.
(14:28):
And, I didn't have to worry about, you
know, someone take an extra copy of that
paper.
But digital business cards,
I've used those a little bit.
I have used one from Popple, I think
is the company I use.
Yep. Well, even just the the QR codes
that we have on our own. Like, we
we have
physically printed business cards that we take. It's
(14:50):
just they're used less and less as the
years go by, and we have our own
q QR codes on there
That automatically opens up with all of our
information.
And then on top of that, at this
point, everyone's been to an event where you
scan your badge with QR code that's on
there. Yeah. And, you know, you automatically get
that information. I love that. I
I kinda am over the taking business cards
(15:12):
for the most part just because, like, you
gotta keep track of them. And this is
just neater and cleaner.
Because, ultimately, the business cards come back and
I wrap a rubber band around them and
I write the event name. And then if
I need to go back to them, I
do, but usually because we have the scan
data. Yeah. And but if you're an attendee,
the good thing about attendee at events now,
(15:34):
you can scan a badge as an attendee
most times and have that contact information in
their
event
system without paying extra fee.
So that allows you to stay organized and
stay digital too. Even on our promotional materials
that we do have on tables, it we
have QR codes. So oftentimes, people are like,
I don't wanna carry the paper. Yep. And
(15:55):
they'll just Yep. Yep. And now you can
take a picture of a QR code on,
I think, on Android,
load it still load the QR code later.
Does Apple I can't remember. I believe so.
Yeah. Think both Apple, you just you you
hit on the picture. You just hold hold
your thumb on the QR code and it'll
pop up. Yeah. So, you know, you don't
(16:15):
necessarily have to go to the website immediately.
Just take a picture of the QR code
and come back later.
And one thing that we're looking at now
because
expense it's very expensive to travel.
Yeah. And,
I think that we are gonna be more
looking at trying to do as much stuff
digitally
as possible. Some stuff has to be
(16:37):
done in person like this for doing this
recording today. Mike, you're in in Traverse City.
Mackenzie, you're in Columbus. I'm in The Philippines,
and here we are virtually and be able
to get a call high quality recording if
the road caster cooperates.
So I I think this digital stuff now
of what we've really learned is
(16:58):
Zoom is is basically probably cost the airlines
a lot of money.
Yeah. I would assume so. Yes. You are
correct. You know. And COVID has made it
more acceptable to do meetings,
online.
Yeah. I I remember being in Hawaii and
being asked by ESPN to come to New
York and they wanted me there in two
days.
(17:20):
And, well, you know, it takes time. Twelve
hours to get there.
You know, I would I'm like, okay. Buy
a airline ticket short short notice
and get a hotel room and be a
little bit irritated that they want me on
two days notice
and get there and do a couple hour
meeting where an hour of it could have
(17:41):
really
it could have all been done virtually. There'd
have been no reason for me to travel,
but because they were
old school,
they wanted to have that in person face
to face.
And I think that was prior to COVID.
So I think now that mentality is kind
of
Yeah. You you and I later this later
this morning have a a meeting with a
(18:02):
company,
you know, virtually. And Yeah. It's just, you
know, that's the way things are done now
and and that's actually
good.
And I think if, you know, if you're
recording a podcast, a lot of people like
to do the in person thing. You know,
Obviously, Rogan wants people in studio because it's
an aesthetics deal.
(18:23):
But think about the cost. You know? You
have to go to
all those folks have to fly in to
Austin. In Austin to to be on his
show.
So, you know, he has a huge
footprint for his
show.
Television does the same thing.
(18:44):
And maybe these tools will get better at
some point where you can look like you're
in the studio and you're really not, but,
time will tell. I think for the majority
of us, we don't have the clout to
ask someone to come
to our studio from another state,
or even drive in.
Yeah. I would assume not.
(19:05):
But
I think one of the things that, like,
has really just made us
more open to this type of stuff is
we just transitioned very easily,
you know, during COVID of
we went home, and then we realized this
is in fact doable. We were we were
done with the office before we actually were
(19:25):
able to get rid of the office. That's
for sure. Yeah. We held the office for
what? Eighteen more months? Yeah. Yeah. Something like
that. And we were we were too stuck
in a lease. In the area.
Yeah. And, you know, it did nothing but
collect dust. You know? So,
and I understand there's a there's a push
by people that have big buildings that to
get people back in the office.
(19:47):
But, you know, in all honesty, we we
had been virtual.
You know, I and we've been we for
what?
Fourteen years, I was meeting with you on
my my morning commute. And A quarter to
half of the team was virtual
at various times pre COVID anyway.
Yeah.
(20:07):
So I've I've never I've never,
worked at the office. I've always been virtual.
Yeah. Yeah. So, you know, I think these
are all things we should consider.
Digital footprint, you know, electricity we use, all
that stuff.
You know, they're talking about starting up nuclear
reactors again because
the the AI
(20:28):
power requirements are gonna be, you know, off
the chart. So,
you know, every little bit of kilowatt we
can in my area, the people are now
waiting a couple of years
to build some big buildings because they don't
have enough juice. There's not enough power on
the grid for them to put in,
you know, 400 amps or 600 or 800
(20:48):
amps of power into a into a building.
And,
if we all just reduce just the itsy
bitsy bit, and maybe it'll allow new business
to come in and, you know, hire people
and and
contribute to the economy. But we will see.
And some things you can consider is dedicating
an episode to Earth Day.
(21:09):
Mike, isn't that you and your missus,
anniversary as well? Yep. So I can never
forget it.
Good for you. And, you know, maybe share
something. And I think this is,
you know, this is a nonpolitical
topic. Anytime we save money
Yeah.
You know, I I I don't like paying
(21:30):
high electricity bills.
I don't wanna pay high electricity bills the
rest of my life. I still got a
lot of years on this earth.
Yep. I'm I'm lucky,
our electric
service here is not that expensive.
But,
again, I've noticed, you know, by changing the
LEDs
and turning off the studio and not news,
all that stuff adds up and, you know,
(21:52):
saves me $20 a month or something on
the electric. It it it's worth it. My
electricity bill just announced a month ago that
they're like,
just because of the region that we're in,
not even our company, we're not profiting from
this, but every company within this region is
raising their prices. I don't know how that
works, essentially, but I'm like, okay. So what
(22:13):
do I do
to reduce my energy usage so that I
can pay this electric bill?
I will turn off all some of this
stuff. I will do something different.
I had a,
because my bill had been so high
when I was living in Hawaii, I got
one of those kilowatt devices
and I plugged it in to everything in
(22:34):
my office, actually my whole house and let
it run for twenty four hours with everything
kind of on ops normal
to see what that electricity bill would be
because the stuff that I would normally leave
on, stuff I would turn off. And in
the end, what I determined,
it was pretty remarkable to me that my
studio,
even doing eight episodes
(22:56):
a month,
and
the lights and everything I was my lecture
spell from that was about $75
Now,
you know that okay, $75,
but 75 times 12
A times
10, you know. That is what people pay
for their podcast.
Yeah. So it it it was
it it added up. Now again,
(23:19):
if you're
running a couple of monitors
and
a a RodeCaster
and
a Mac or whatever it is,
you know, the the you will use a
certain amount of
certain amount of energy. And I and I
be honest with you, I hate the energy
savings settings
because it always seems my screens go dark
(23:40):
before I'm ready for them to go to
dark.
But, you know, at least have them set
to a realistic
level where they Some of us need bright
to be able to see everything.
Yeah. Hold on. Whatever whatever works
for you as an individual
Yeah. With with, you know,
the the variety of options that are available
(24:01):
nowadays, I think that's just the way that
you have to move forward with everything.
Yeah. So, you know, maybe,
if you've got an episode coming up,
talk about this with your audience.
And,
there's some Earth Day initiatives,
hashtag Earth Day podcast.
Who's doing that one? Or is that one
(24:22):
that we made up?
And that one was, I think, just recommended.
Oh. That is probably gonna be done.
It's hard to know when
when it hasn't happened yet.
Yeah. And you can run a giveaway for
listeners, any activity. I I think it's good.
Yeah. Just some type of reflection is always
good about this type of stuff. And and
and I I to be honest with you,
(24:42):
I don't like spending a penny more than
I have to.
Mhmm.
And, you know, that's one of the reasons
why we've built these additional tools at Blueberry
is you're now paying many of you are
paying more
on additional services than what you do with
how much you pay Blueberry for hosting. That's
why we're trying to bring
these tools into Blueberry so that you can
(25:05):
save that accumulative
bill every month is now adding up. And
You're not paying for five subscriptions. You're paying
for one. Yeah. So I challenge all of
you that are paying for multiple subscriptions.
How can we help you lower
your
your load on subscriptions?
(25:26):
Yeah. Some stuff we're not gonna do. We're
not gonna build a Descript.
We're we're not gonna do that. But there
are certain things maybe we could do. Maybe
we can build something that's a a poor
man's editor or something depending on what you
need. Just let us know what you think
we should do.
Any thoughts here?
Well, you know, just just know, you know,
(25:47):
sustainability
can, you know, has many benefits, you know,
not only are you, you know, kinda contributing
to the whole
the whole system, but also for you. You
know? Just remember, you know, your electric bill,
your org keeping things organized helps.
You know, if you've got a lot of
extra equipment laying around powered up that you're
(26:08):
not using, unplug it. You know? Sell it.
Sell it on Facebook or something if you're
not gonna use it.
And, you know, that that help that just
helps you.
I I I remember as a kid being
yelled at by my dad, shut off the
lights. And, of course, he had a swear
word in the middle of it. And,
you know, and then, you know,
(26:29):
I mean, he would rampage sometimes. And I,
you know, the kid, I'm like, a little
bit I know he was paying that electric
bill and he didn't wanna have any higher
than it should be. Mhmm. And,
and then I remember as a, you know,
having young kids in the house and I
would be shut the lights off.
You know, in the past five or six
(26:51):
years, I've seen friends start buying their houses,
and they're like,
close the door. The air conditioning is on.
You know, don't hold the refrigerator to open
too long.
Yeah. My my dad was, you know, he's
about the doors, you know. We're not trying
to heat the outside. Dang it. You know?
With more choice words. Yeah. Yeah. More choice
(27:12):
words that, are not repeatable here on the
show. But I think we've all had a
a parent or grandparent or someone,
Breathing down our neck. Yeah. Yeah. And,
yeah. But it's kinda funny. My,
my mom and dad yelled about electricity bill,
but my mom was really resistant to go
to the LED.
(27:34):
Well, you you remember those,
those compact fluorescent little curly cube bulbs? Yeah.
Yeah. Yeah. I don't think those did anything
other than make things look weird.
And, well, they also were supposed to last
for five years, and they never did. Oh,
yes. I still have one of those in
my garage. It's kinda funny. Still still working.
Yeah. So we've come a long way on
(27:56):
the LED.
Alright. Thanks for listening. And what is some
of the funny stuff you've done to save
electricity?
Loved it. Love to hear from you. Have
you put in a windmill
or anything sustainable?
Yeah.
You know, water resource or There's lots of
options. Lots of you are very, very, adaptable
out there. So we'd love to hear from
you. So drop us an email if you,
(28:18):
if you wanna share. Thanks. Thanks for joining
us. Come back next week. And in the
meantime, head to podcastinsider.com
for more information,
to subscribe,
share, and read our show notes.
To check out our latest suite of services
and learn how Blueberry can help you leverage
your podcast, visit blueberry.com.
(28:39):
That's blueberry without the e's. We couldn't afford
the e's.
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