Using Video to Elevate Your Podcast Promotion – PCI 430

In today’s episode, we’re diving deep into the power of video for podcasters. First, we’ll discuss why adding a visual component to your podcast promotion can skyrocket listener growth and brand recognition. Then, we’ll get hands-on with tips for setting up a budget-friendly or professional-quality video studio—without sacrificing great audio. You’ll learn how to transform your existing podcast content into scroll-stopping short clips, “audiograms,” and highlight reels perfect for YouTube, Instagram Reels, TikTok, and beyond. We’ll also explore YouTube’s incredible potential for podcast discoverability, plus the ins and outs of live streaming your show to foster real-time engagement. If you’ve ever wanted to document the behind-the-scenes of your recording process, we’ll share strategies for building trust and a personal brand through transparency. From embedding video clips on your website and using them in email newsletters, to leveraging Blubrry’s tools for hosting and managing video, we’ve got you covered. Finally, we’ll discuss exciting ways to monetize your new video content, such as sponsorships, exclusive membership offerings, and paid video courses. Today's Hosts: Todd Cochrane and Mike Dell Using Video for Podcast Promotion 1. Why Video Matters in Podcast Promotion Benefits of adding a visual component to your marketing How short video clips capture attention on social media Impact on listener growth and brand recognition 2. Lights, Camera, Podcast: Setting Up Your Video Studio Equipment essentials: cameras, lighting, backdrops Budget-friendly vs. professional setup options Tips for achieving high-quality audio while filming 3. Repurposing Audio Content into Scroll-Stopping Video Clips Best practices for editing standout promotional clips Tools for turning audio snippets into visual “audiograms” Strategies for hooking viewers in the first few seconds 4. YouTube as a Discovery Engine for Podcasters Why YouTube is essential for discoverability Optimizing titles, descriptions, and tags for SEO Converting audio episodes into full-length video or highlight reels 5. Short-Form Video Strategies: Instagram Reels, TikTok, and Beyond Deciding which platform(s) best fit your show’s demographics Engaging your audience on mobile-first platforms Cross-posting and scheduling to maximize reach 6. Going Live: Streaming Your Podcast for Real-Time Engagement Live streaming on YouTube, Facebook, and other platforms Pros and cons of live video vs. edited video Driving listener participation and Q&A sessions 7. Behind the Scenes: Documenting Your Podcast Journey on Video Day-in-the-life style videos for deeper audience connection Showcasing prep, recording, and post-production on video Building trust and a personal brand through transparency 8. Integrating Video Into Your Podcast Website and Email Newsletters Best practices for embedding video clips on your site Strategic placement in blog posts and show notes Using animated GIFs and teaser clips in email newsletters 9. Blubrry Tools & Tips: Hosting and Managing Video for Podcasters Blubrry platform features that streamline video hosting Analyzing video metrics and engagement Balancing audio and video production without burning out 10. Monetizing Your Video Content Sponsorship and ad opportunities for video Premium or exclusive video content for members or Patreon supporters Generating additional revenue streams with video courses or webinars Thanks for listening to Podcast Insider, you can subscribe to new episodes out every Monday. The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group. Fill out our listener survey at surveys.blubrry.

Episode Transcript

(00:00):
Hello, everyone, and welcome back to another episode
of Podcast Insider from Blueberry. I'm Todd Cochran
of Blueberry. I'm joined by my cohost,
Mike Dell, our VP of customer relations. How's
it going today, Mike?
Well, so far so good, Todd.
Doing great. We have a fantastic episode lined
up especially for podcasters who are thinking about
venturing into video. If you've been on the

(00:21):
fence about using video to boost your promotion,
stick around because today's conversation is for you.
Absolutely. We'll be discussing how video can amplify
your reach, create engaging content for social media,
and, of course, help you connect with your
audience on a whole new level. Exactly. And
whether you're thinking about short clips for TikTok
or Instagram,

(00:41):
Reels, or maybe going live on YouTube, we'll
cover the strategies, tools, and tips to make
it happen.
And we're gonna dive, of course, into some
practical advice for setting up a simple budget
friendly
video workflow so you can focus on creating
great episodes without
really getting overwhelmed on the tech side or
or even breaking the bank. Yeah. And as
always, we'll have a few insider tips from

(01:03):
the Blueberry team on integrating audio promotions with
your hosting, distribution services, and get the most
out of your podcast marketing efforts.
So if you're ready to take your show
to the next level,
grab your headphones, maybe even your camera, and
let's jump right in.
You're listening to Podcast Insider hosted by Mike

(01:26):
Dell, Todd Cochran, and Mackenzie Bennett from the
Blueberry team,
bringing you weekly insights, advice, and insider tips
and tricks to help you start, grow, and
thrive through podcasting,
all with the support of your team here
at Blueberry Podcasting.
Welcome. Let's dive
in.
A podcast promotion, Todd.

(01:47):
Oh, you know,
having done video
for all this time, some people like to
watch, some people like to listen.
But I think people are really
reacting now
to shorts and stuff like that. Even yeah.
I even know that I watch
a number of shorts, and sometimes it gets
enough of a of a taste. Does it

(02:08):
wanna go sample a full episode? I think
there's a fine
fine line because sometimes I've watched
maybe it isn't short. Maybe it's five, six
minutes
of something, and then it's like, oh, I've
seen enough. I don't need to go watch
the whole episode. So I think it's it's
careful. So I think there's benefits of adding

(02:28):
this visual component,
and I think
short video clips are
better to capture attention on social media, but,
again,
you're definitely gonna build
brand recognition,
and you have to be careful on the
trade off. Now you may get a whole
bunch of views on that short,

(02:49):
And but the question is, do you want
them to come
listen? I don't know, Mike.
You you haven't used as much videos as
I have.
What's your thoughts on this? Definitely not. But,
you know, for promoting,
now this isn't making video episodes necessarily.
Yeah. Yeah. Yeah. This is, you know, using
clips
for, you know, promoting on the different socials,

(03:10):
you know, because videos seem to attract more
attention than even photos or just plain text.
So
it definitely
can give people a taste of your show
without,
you know, without them having to commit to
listening to the whole thing. Now, hopefully, that'll
bring more people in rather than, like you
were saying, with a three minute clip, it

(03:32):
might be a little too much and give
away all the good stuff. Yeah.
Yeah. And I've noticed this on some podcast
that I'm like, okay. I got enough. I
don't need to go
listen
to the forty five minute episode. I've gotten
the gist in eight minutes,
and maybe that doesn't kinda bode well for
building
a more

(03:52):
engaged in-depth audience.
So I I think you have to use
these strategically, and that's the key, is use
clips strategically
to get enough of
a to make someone wanna go click and
subscribe and listen to your listen to your
podcast.
You know, I and, again,
build your strategy, see what works, see what
doesn't, put it on different put stuff on

(04:12):
LinkedIn, put stuff on Facebook, put stuff on
Instagram, you know, spread the wealth around a
little bit and play with it.
Have fun with it. You can't hurt. Yeah.
It's not gonna hurt anything, and, you know,
why not? It you know, it's just another
way of creating content.
And you know? But at the same time,

(04:33):
how do you get these video clips? Well,
you gotta have some equipment to get the
video clips.
So I I think we should talk a
little bit about lights,
cameras,
and and setting up your video studio. So,
you really there's just a couple of essentials.
A camera

(04:54):
and lights are key and probably the backdrop.
You know? Something something in the background. Yeah.
You know, Mike, you've got a pretty good
backdrop in your studio. I've got a pretty
good backdrop in my studio, and it's just
nothing more than something to break up just
a wall.
Yeah. You know, Dave, one of our team
members, is starting to do more video, and
we've been talking with him about, hey. We

(05:15):
probably so, you know, we've helped him acquire
some stuff to, I guess, for a better
word, decorate.
Yeah. Just get to, you know, get something
a little interesting in the background, and and,
you know, most of these you know, if
you're even if you're doing video episodes
of a podcast of an audio podcast,
you're just a talking head. You're a person

(05:36):
talking into a microphone. So, you know, it's
not really compelling video. So if you have
a little something in the background that people,
hey. What's that? You know? They they might
get a comment. Hey. What's that, fire hat
sitting behind you
or whatever.
The
and I and, you know, I've gotten some
comments recently and stuff in my background. You
know? I've got a bottle of Eagle Rare

(05:58):
bourbon in the background that I scored. You
know? So,
you know, and he said, what is it?
People where did where did you get that?
You know? It wasn't super rare, but I,
you know, I I got luck on the
draw, but there is
a couple of minimum requirements.
Yeah.
Lights. Now if I told people what I
was lighting my studio with and the budget

(06:19):
I spent on that, they would probably choke,
but you don't have to do that anymore.
If you go on Amazon now
and look for topics like
blogging lights or or video lights,
you know, you can find a
a wide variety of lights. And, really, there's
two things or maybe three things

(06:40):
that you wanna make sure
that you do when it comes to lights.
Obviously, you wanna light yourself up.
You should probably have two lights, one on
each side, hopefully, strategically
placed
so that they don't see
shadows under your chin and, you know, you
wanna light yourself up. You know, Mike, you're
lit up pretty good in your studio. You

(07:01):
got a little natural light along with some
other stuff,
but you want definitely good
light. I went really cheap here. I've got,
you know, a relatively
inexpensive,
webcam
that's, you know, it's HD, but it's, you
know, it's nothing
super spectacular. Right. And I have a little
three inch by three inch light that I
can change the color

(07:23):
of the light. You know, the the warmth
or, you know, more red, more blue, whatever.
And that's really it. You know? And then
I've got a couple lights on the side,
you know, that kinda do the backdrop. You
know? It's not perfect, but it doesn't have
to be. That's right. And
I would say on lights, you wanna have
a light that at least goes to 5,600.

(07:44):
Again, there's lots of lights out there. Elgato
makes some. They're a little more expensive, about
$59
each,
but they have great cameras too.
You know, there's a mixture of cameras, webcams
out there. Heck, if you're on an iMac,
the iMac camera's awesome.
Yeah. I'm using the Elgato camera. It's called
a Facecam.

(08:04):
So
pretty cheap.
So there's the mix on cameras, but the
lighting also you need it if you have
something in your
behind you,
the backdrop lighting is still kind of important
too to be able to light that backdrop
up. So, you know, again, start out slow,
don't overbuy,

(08:24):
get a couple of cheap lights, make sure
that, again, they go up to fifty fifty
six hundred k. That's more like out 5,600
k is outdoor natural light. And then, you
know, look at your scene,
and as budget allows, if you wanna add
a few more lights, you can do so.
Stick with your webcam that you have now
and then, you know, maybe upgrade to something
a little better.

(08:46):
You would be amazed at what you can
produce with a couple of lights,
a simple webcam,
and something like OBS that's free.
You can do a incredible job,
getting good video content. Now, of course, you
still have the audio still has to be
good,
so you gotta be able to get that
plugged in.
But

(09:07):
that's kind of the the basics. You don't
have to go crazy crazy expensive.
No. Definitely not. And even if you don't
want your face on the camera, you can
also take your audio clips and do some
other sort of That's right. Video content.
You know,
call it what did she put in the
in the notes here? It says scroll stopping

(09:27):
video clips.
Oh, so basically every few minutes have a
different image that shows up.
And, you know, it's it it again, if
you're if you don't feel you have a
face for camera and you don't wanna put
your face on, again, there's other ways to
do this. But I will say that something
that has your face in it and you
talking is probably got a

(09:49):
little higher little higher impact.
So where do you get
where do you get these clips? Well, it's
very simple. It's repurposing content.
And especially when you're doing a scroll stop
video, just take the audio
and
find that
two minute of juicy stuff.

(10:13):
Help AI ask AI what it was the
best thing in my transcript.
Maybe it'll find the spot.
Our blueberry pie tool does that. Yep.
So, again,
you know, use your audio content to find
and maybe you thought during the show, well,
that was really good.
You know, you're really happy with, with the
output.

(10:33):
But what you're really trying to build is
that curiosity. Right? Yep. So there's lots of
tools out there for tuning audio snippets into
visuals
AKA
audiograms.
And,
and there's lots of YouTube videos on best
practices for editing standout promotional clips.
Goes way beyond this this podcast. Yeah. We're,

(10:54):
you know, we're we're amateurs at this as
far as,
you know. But it it really is about
that first few seconds. Mhmm. The first two,
three, four seconds
of something that's being commented on that gets
people's attention or the title
as well
of your
of your video clip.

(11:15):
I saw something recently, and it was a
little click baity, and
I clicked into it, and, you know, it
kinda got me. And then, you know, I
was not too annoyed,
but
gotta be careful on being too click baity.
You wanna be just a little bit of
click baity, and you almost know what you're
gonna get. Those, I think, are the are
the best ones. Mike, have you know, have

(11:35):
you done much clipping? A little bit. You
know, and and I always like to take,
you know, like, the first few seconds. First
few words are are not click baity, but
something that, oh, really? What what is I
wanna know more about this. You know?
Something that, you know, seems really strange.
Watch a YouTube channel or they do that

(11:56):
as the cold open.
They always take the craziest thing that the
person they're interviewing said, and that's the the
clickbait at the beginning. And it makes you
wanna listen in to see, you know, what
the heck did that mean? Yeah. I've seen
more of that recently where people are doing
taking a segment
out of content, and you can do this
in your audio podcast too. You can take

(12:18):
a segment of your audio podcast and use
that
as you're open.
Yep.
And I think that We do a little
bit of that here. Like,
you gotta get set that hook, you know,
and make people go, oh, I wanna I
wanna listen further and see what see what
they have to say.
You know, there's also YouTube as a discovery
engine for podcasters.

(12:39):
Mhmm. Can't be denied.
Nope. It's the second largest search engine. When
somebody's looking looking up a topic, they either
go to Google or they'll go to,
to YouTube or and now probably
AI, which is all powered by Google and
YouTube and whatever else. But YouTube cannot be
denied as, you know, if I wanna learn
something, I'm gonna look at YouTube first.

(13:02):
Yep.
But the key really there is
you gotta play the YouTube game a little
bit. You gotta optimize the titles and descriptions.
You gotta have tags for SEO.
And,
you know, I've
there's mixed success for people that are doing
stuff on YouTube.
And but it can't be beat for just

(13:23):
discovery. But you have to remember too, anything
that you are promoting
on YouTube, and if you are a primarily
an audio podcaster,
you need to make sure that within that
content, they know how to go find your
audio podcast.
So I always put my subscription links in
the description on YouTube.
And, of course, you convert audio episodes into

(13:45):
full length video or highlight reels as well.
People do that.
And, again, you can you don't have to
be a face on a camera. You could
just, again,
use a series of video slideshow sort of
thing or, you know, that sort of.
But if you are recording
video, then why not use that original video

(14:05):
as well to be, you know, your second
source? So we don't care where they listen
or watch as long as they listen or
watch.
There's lots of short form video strategies out
there, Instagram Reels, TikTok, and beyond. Of course,
you know, as we're recording Short.
TikTok is on the ninety day appeal. So
if you're listening to this two years later
and TikTok is gone,

(14:26):
you know, skip ahead sixty seconds. But,
you have to decide which platform best fits
your show demographics.
Yeah.
Not for sure. You know, like, I I
don't
watch TikTok.
Just I don't know why. Just don't do
it. I watch a lot of YouTube shorts
because, you know, YouTube is kind of my

(14:48):
default TV,
to be honest with you.
And,
you know, that's where I would find that.
But not you know, TikTok's important.
Instagram is important.
Facebook, what do they call those over there?
Reels again.
All those things
will will catch people, depends on

(15:09):
where your, you know, potential audience is, and
maybe know all of them.
You know, for me, it's,
doing a tech show. It's definitely
x and LinkedIn and a little bit on
Facebook. But if you're doing
society and culture, you're probably better on Instagram,
TikTok, and
maybe Facebook. So, again, you have to decide,

(15:31):
and they used to always call where does
your tribe hang out, and it's really true.
You gotta where does your
where does your audience hang out to be
able to engage with them,
especially on these mobile first platforms?
So I think you have to do cross
cross posting.
You need to do scheduling so that it's
not all coming out immediately after the show.
You gotta you gotta you gotta drip the

(15:52):
content out.
And the nice thing about these these vertical
videos is that, you know, that gets people
on their phones. You know? When when I
watch shorts, it's usually on a phone or
an iPad.
It's not on the big screen TV. Sometimes
they do, but,
so you're gonna get a lot of people,
you know, when they're bored waiting in line

(16:12):
at the bank or something
and, you know, could get them in there.
You know, I've been going live for many
years. I've been streaming for many years, and
it's really a real time engagement
platform
if they come and listen or watch. Yeah.
We did that with this show for, you
know, during COVID. I know we were doing
a lot of live.

(16:33):
So, you know, you can live stream on
YouTube, Facebook, and other platforms. Matter of fact,
I stream just about everywhere.
I use a service to be able to
to restream, and, actually, that's the name of
the services, restream.
Pro and cons is really,
you know, live is live. There's no there's
no editing in live.

(16:53):
Yeah.
And, yeah, sure, you can edit later, but
if that was live and people watch, it's
live. So you gotta do a lot more
prep. You gotta be really ready
to go when you're going live. And if
you're not live and recorded, it gives you
the opportunity to go,
maybe we'll cut this part out.
It's harder
to cut because of the person looking at

(17:15):
the screen exactly the time you make the
cut, they're gonna they're gonna see the robot
jerk. Yeah. But
but video in in itself requires people to
be more prepared to begin with.
So it's not this,
I guess for a better words,
you you just have to put the time
in to be ready.
And you can do q and a and

(17:37):
drive listener participation and, you know, schedule events.
There's a lot of you know, I I
have fun doing live, and as I've said
for many, many years, the reason I did
live as a solo podcaster was so
I had someone to yell at me in
chat room.
Yeah. Yeah. It's always good to get a
little feedback in real time, you know, because
sometimes as podcasters, if you're just doing audio

(17:58):
and putting them out in the RSS feed,
all you get is the occasional feedback from
people. Most of the time, they listen, say,
yeah. That's cool, and then they never talk
to you. So it's hard to know that,
you know, you can see your stats and
say, you know, I had thousand downloads that
episode, but I didn't hear from anybody. Yeah.
You know, if you get three or four
people on a chat room or something when

(18:19):
you're going live,
that's motivation. You know? At least, you know,
there's four or five people that are are
really engaging.
And, you know, it's it believe it or
not, it doesn't take many people making comments
to get that,
I guess, for better words, what what do
they call it,
that dopamine hit? You
know? So, you know, and I think that
there's lots of opportunities there in going live

(18:41):
and and, you know, I'm a big I'm
a big fan of live, and then, of
course, everything goes to a traditional audio and
video podcast,
because that's where
99.9%
of the audience engages. The live was fun
to have the
the interaction
per se. Mhmm. You know, some folks are
documenting their podcast journey on video, and I've

(19:04):
tried this. I have a channel
that I put together that,
I think I posted two videos.
Yeah. Yeah. But you had the you know,
when you had that other big studio, you,
you know, went through and showed all the
stuff behind the scenes and what it looked
like where you were sitting and stuff like
that. But at the same time, it wasn't
like it was something comes out every week.

(19:25):
Right. So these day in the lifestyle videos
for deep audience connection to drive them to
your primary content can be as much work
or more
than doing your actual podcast.
You know, I did. I showcased prep. I
did post production on video.
And be honest with you, who really wants
to watch someone editing

(19:47):
and,
you know, writing show notes? I don't know
if that Some of us gearheads really liked
the, the studio tour, though. Yeah. That's true.
But at the same time, are you,
you know, if you're gonna do this, then
it's almost its own content on its own.
You know, what is the purpose? You know,
are you trying to you know, you almost
have to pick one or the other, but

(20:08):
it does build trust and personal brand through
transparency, but you can do that in your
audio podcast
by being consistent and just being honest and
forthright.
For sure. And,
so,
integrating video into your podcast website and email,
newsletters, if you have that,

(20:28):
You know, you can embed videos. So, like,
you know, if you're gonna go live on
YouTube,
when you publish
your
audio episode, you could actually embed that video
right in the post, and,
you know, that way they can watch and
or listen. And
that's a way of doing it. Maybe not
you know, you might not want your unedited

(20:50):
video on your website, but maybe it's okay.
And I think also,
placement in the blog post and show notes
is important.
Make it easy for people to get to
that content immediately.
And this just is a general tip.
You come to my website for my personal
show,

(21:10):
and if that episode has just been released,
it's right there at the top. All you
gotta do is click play.
Not everyone is going to consume on your
website, obviously.
But for those that have upon the website,
this is make it easy for them to
find
your content. My email and my newsletter,
what I always do in my newsletter is,

(21:32):
because I published my newsletter immediately following the
publication of the episode. I put the link
to the media file in the newsletter, and
I put a link to the post.
Because what some of the folks do is
they get the email, and they're sitting in
front of their computer, or maybe they come
back to it the next day, and they
click the they don't even use their app.

(21:53):
They just click the play button and and
then the player pops up on their computer
and they and they can listen. So don't
ever forget on your email to be able
to make them give them the opportunity to
listen or watch right away.
Yeah. I think it's really, really important.
And, you know, you can also use animated

(22:14):
GIF files or whatever and teaser clips. You
know, you could throw those into the email.
Who knows? Yep. It'd be something to do
with, with the video. All you're trying to
really do is get the engagement. That's the
key. Now Blueberry, of course, has,
hosting and managing
well, basically, we have hosting for video podcasters.

(22:34):
Yep. And,
we,
this is a lot of people don't realize
this,
but if you want to post your video
podcast on Blueberry,
we have the ability to do that and
have you have the ability to have your
show
as a true,
video podcast and distribute across the apps. Mike,

(22:55):
you've been looking at some apps recently
that support video. Right? I I was surprised
at how many actually support video.
I, you know, was led to believe that
some of the newer ones didn't. Now
caveat here is most apps that are not,
primarily a podcast app. So think of Spotify,

(23:17):
iHeart. You know, all these things are primarily
something else that added podcasting. Those don't generally
play video,
although there's some caveats there too. But Apple
Podcasts has always had video since day one.
So, you know, it's not a big deal.
You upload an m p four instead of
an m p three, and there you go.
You've got a video.
But a lot of these, you know, independent

(23:39):
apps,
Pocket Casts, and I mean, there's probably eight
or 10 of them I found so far
that do a really great job with video.
So,
you know, that's another option.
And what and what I've found over the
years of having a true video podcast so
what I mean by that when I say
true video podcast is a podcast

(24:00):
video file that's delivered via RSS and can
be syndicated just like your audio file is.
Not talking about
what's gone over on, you know, YouTube or
Spotify. And, actually, the video solution of Spotify
is very bad for your audio podcast.
Yeah.
But
it it allows you really to
allow your content,

(24:22):
audio or video, to go with your listeners.
And,
it's been very, very important for my show
for many, many years. Another thing too, we've
got video
data as well within the the stats system.
And, again, I think there is a
opportunity.
If you've been doing audio for a long
time

(24:43):
and you're looking for a new challenge, maybe
video is a piece
to engage with
to help you not burn out.
But, again,
if the workload is already too heavy, stay
in audio. For a new challenge,
video might be a new challenge. Yeah. Video
editing is a lot harder than audio editing.
I don't, you know, I don't edit anyway.

(25:03):
But Yeah. Most video
year,
I, yeah, I would suggest just being more
prepared because editing video is,
in my opinion, the least fun thing one
can do
in this world. Now some people that are
movie it's in a cinemographers,
they're built for it, not me. Someone told
me that they spent twelve hours editing a

(25:26):
twenty one minute YouTube video that they put
out every week. And I'm like, first of
all, how many clips do you have to
record
that would require twelve hours of editing to
create twenty one minutes of content?
That that's work. That's not fun. That's work.

(25:47):
But, you know, a lot of them do
it really well. So, you know,
but I can't I can't imagine sitting in
front of a computer and doing twelve hours
of
a video. But, you know, if you are
doing video, there's, you know, sponsorship and opportunities
for video Mhmm. Exist just as well as
it does in podcasting.

(26:07):
There's premium content that you can make available
for members, so that might be something interesting.
Just do an audio podcast for,
your free listeners and then putting out video
as a premium. You can do that Yep.
At Blueberry or on Patreon. So that's always
it's option. Yep.
And, of course, video can generate, you know,

(26:27):
this additional revenue stream as well. So, you
know, I think there's lots of fun to
be had in playing with video.
You don't have to
go in all at once. Do it little
by little. Start out promoting, you know, using
video, and then maybe if you decide later
you wanna do full episodes in video, that
is completely up to you. It's fun, you

(26:48):
know, if you're especially if you're a gearhead,
man. There's all kinds of cool video stuff.
Yeah. And, you know, you have to
be careful because,
you know, if you order too much stuff,
you could end up with a credit card
bill. So just so we're clear,
OBS is a great product that'll run on
most computers.
It's free. It'll do a lot of the

(27:09):
fancy stuff you see being done
on a lot of video productions.
The second piece is and you can even
do interviews on OBS.
Tie
in Zoom and your video camera, and long
as the audio is good, you're good. Inexpensive
lights,
5,600
k, and start off using the webcam you

(27:30):
have or upgrade to a little better webcam.
And, again, I
I I like, the one that Mike's using,
a lot.
The one I have,
you know, this is a break break your
bank type of camera. But, again, I've built
this studio before USB cameras got good. So
Yeah. They've definitely gotten better. I Audio listeners
that are listening don't see the video here.

(27:51):
So True. True. Oh, we'll have a clip
of it. Yeah. You know, you built that
studio, you know, back when, you know, everything
was expensive to do a video, and,
I'm sure if you started today, it'd be
different. Oh, it'd be my and I'd be
much more richer.
Or not richer, but I'd have a lot
more money left in my wallet for sure.
For sure. So, So, everyone, I hope you've

(28:13):
gotten some
some,
use out of this using video for podcast
promotion
and video in general. If you have any
questions, definitely,
reach out to us. I appreciate it. Mike,
any final thoughts?
No. Just, go forth and make content. We'll
see you next week.
And one thing more important, go podcasting.

(28:35):
Spread the word. Still the most viable,
most engaged, leaning in content available
known to mankind.
Everyone take care. Thank you for being here.
Thanks for joining us. Come back next week.
And in the meantime,
head to podcastinsider.com
for more information.
To subscribe,

(29:03):
Blueberry without the e's because you can't afford
the e's.