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October 14, 2025 • 23 mins

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If your show isn’t showing up in search results, it’s time for a tune-up. I’m breaking down podcast SEO best practices and simple optimizations that help your episodes rank and reach more of your ideal audience.

If you’ve been publishing great content but struggling to grow, this episode will help you understand how podcast search really works, and how to finally get your show found by the right audience.

00:00 – Podcast Search Results Aren’t Random: SEO vs PSO Explained

02:10 – What SEO and PSO Mean for Podcast Visibility

05:45 – How Apple and Spotify Rank Your Podcast

08:30 – The Key Signals That Affect Podcast Rankings

11:20 – Why Consistency Builds Trust With Algorithms and Audiences

14:15 – 3 Steps to Improve Podcast Discoverability and Rankings

17:45 – Real Client Example: Small Tweaks, Big Visibility Gains

19:40 – Inside the SEAMless Podcast Framework™: Execution & Attraction

21:30 – Final Takeaways: Optimize Your Podcast to Get Found Faster

Check out the full show notes and resources at

https://leahbryantco.com/podcast/podcast-seo-and-pso

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This podcast is produced by Leah Bryant ...

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