Summary:
In today’s episode, Steve dives into the five main reasons your podcast isn’t growing and how to fix them. Whether your message isn’t clear or you’re relying too much on interviews, Steve breaks down the mistakes you might be making and shares actionable tips to turn things around. If you’ve been feeling stuck in neutral with your podcast, this episode is for you!
Key Takeaways:
- Your Message Isn’t Clear: Podcasts that focus on a niche perform better. Studies show that 60% of listeners stick with shows highly relevant to their personal interests.
- They Can’t Find You: With over 5 million podcasts out there and 75% of them "podfaded" away, your show can get lost in the mix. Make your podcast title clear and searchable, so it doesn’t end up in the graveyard of forgotten shows.
- Your Cover Art Sucks: First impressions matter! If your cover art isn’t clear or eye-catching, people won’t click. Fix that by using bold, readable fonts and making sure it communicates what your show is about.
- You Aren’t Talking About or Promoting It: If you’re not promoting your podcast, no one else will! Make it a habit to talk about it on social media and in real life. 93% of podcast listeners discover new shows via word of mouth.
- You’re Only Doing Interview-Style Episodes: Stop hiding behind your guests. Solo episodes and client journey stories help you position yourself as an expert and build stronger connections with your audience.
Call to Action:
Is your podcast stuck in neutral? Apply for Steve’s 2 Week Tune-Up Program, starting November 1st, and get your podcast back on track. Email steve@sobersteve.com with the subject line "Two Week Tune-Up" to apply!
#Podcasting #PodcastGrowth #PodcastTips #RebrandYourPodcast #PodcastMarketing
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