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October 21, 2025

In this episode of Podcasting Secrets with host Nathan Gwilliam, Dan Claps reveals how 10 percent of Voda Cleaning and Restoration franchise buyers consumed his podcast content before investing while scaling to 240 markets across 30 states, despite never watching or listening to his own 160 episodes because if results are good it's for the audience not his ego. Discover the double dipping strategy that records business conversations you need to have anyway then shares with wider audiences eliminating entrepreneurial time conflict, how hiring part-time editors and podcast managers on Upwork for weekly project fees means you record 30 minutes then walk away never thinking about post-production again, why starting with terrible Zoom audio then upgrading gradually beats waiting for perfect equipment, how appearing on other established podcasts weekly creates network effect growth through cross-promotion, the Headliner software strategy creating Instagram LinkedIn reels that hook viewers before full episodes, and why making podcasts selfishly about topics you want to learn attracts genuinely curious audiences while teaching skills that grow your actual business simultaneously.

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Podcasting Secrets: Website: podcastingsecrets.com | YouTube: @podcasting-secrets | Instagram: @podcastingsecrets | LinkedIn: poduppodcasting

Nathan Gwilliam: LinkedIn: nathangwilliam

Dan Claps: LinkedIn: @Dan-Claps | LinkedIn (Podcast): I Fired My Boss Podcast | Website: myvodafranchise.com
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