Are you a purpose-driven podcaster who dreams of making a real difference, not just in the podcasting world, but in your own community and country? Do you worry your message isn't reaching the people who need to hear it most, or that it's not prompting real change? This episode of Podcasting Unlocked features a powerful conversation with a podcaster who is actively working to shape his nation's future through audio, proving that your voice truly can drive impact. Discover how to create content that inspires change, shifts perspectives, and helps your community do and be better. This week, episode 221 of Podcasting Unlocked is about creating real change with your podcast!
Cody Johnston is a software engineer, entrepreneur, and content creator who thrives at the intersection of tech, creativity, and societal weirdness. With over a decade in full-stack development, cloud-native architecture, and building scalable microservices, Cody combines technical excellence with agile leadership, DevOps innovation, and a keen UX sensibility. Today, he applies this problem-solving approach to storytelling and media through his platform, The Weird Canadian. Cody’s work delves into the interconnectedness of AI, Canadian politics, and digital platforms, uncovering the hidden systems shaping our daily lives.
In this episode of Podcasting Unlocked, Cody Johnston is sharing the importance of making an impact in our communities and actionable steps you can take right now to grow your podcast.
Cody and I also chat about the following:
- Podcasting for Purpose: A podcast can be a powerful tool for making an impact, even if it's just changing one person's way of thinking. Focus on how your content helps your community or country do and be better.
- Finding Your Authentic Message: Your podcast journey may be iterative. Start from a place of passion and let your message evolve as you understand what your audience truly wants to hear and what genuinely motivates you.
- Addressing Current Issues: While aiming for a broader message, current events and political issues may need to be addressed if they significantly impact the core topics you cover. Your role can be to bring individual stories and perspectives to light, helping to shape national conversations.
- Embracing Individuality: Counter the mainstream by highlighting unique perspectives and making the "weird" prominent. Your podcast can be a platform to fix what isn't working for everyday people and celebrate often-unboasted achievements.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
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