Maximizing Podcast Reach Through Repurposing with Deirdre Tshien

Does it feel like your podcast episodes vanish into the digital void after they're published? It might be because hitting 'upload' doesn’t mean the work is done. In this episode of Podcasting Unlocked, we’re joined by Deirdre Tshien, CEO and co-founder of Capsho, an AI-powered content writer that helps podcasters and entrepreneurs draft all elements of their marketing, from show notes to social media and more. We explore common pitfalls in content repurposing, strategies for effective marketing, and the role of tools like Capsho in simplifying the process. This week, episode 211 of Podcasting Unlocked is about maximizing your podcast reach through repurposing! 

Deirdre Tshien is the Co-founder & CEO of Capsho, the fastest way to market and grow your podcast. Capsho is an AI-Powered Podcast Content Writer that helps entrepreneurs who podcast create a draft of their episode title, player description, show notes, social media captions, quotes, emails, blog post, LinkedIn article and YouTube description so that they can quickly amplify their message, grow their listeners and build their movements. She is the creator of Content Dripping, author of Honey Trap Marketing and host of the Grow My Podcast Show.

In this episode of Podcasting Unlocked, Deirdre Tshien is sharing the importance of focusing on a few key platforms for your marketing efforts and actionable steps you can take right now to make repurposing your content easier. 

Deirdre and I also chat about the following: 

• Podcast marketing challenges that prevent visibility.
• Some common pitfalls of content repurposing and what you can do differently.
• How content creation is only a part of the marketing process, not the whole thing!
• Utilizing tools and testing different strategies to learn what resonates with your audience.

If you’re interested in giving Capsho a try, head to capsho.com to start your free trial! And if you sign up using the code ALESIA, you’ll receive 50% off your subscription price for the duration of your time with Capsho!

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ 

CONNECT WITH DEIRDRE TSHIEN:

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Capsho

CONNECT WITH ALESIA GALATI:

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Work with Galati Media! 

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LINKS MENTIONED:

Podcasting Unlocked Ep 166: The Power of Authentic Engagement on Instagram with Jillian O'Keefe

Proud member of the Feminist Podcasters Collective.