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May 7, 2024 12 mins

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In episode thirty-three of Podcasts Suck, Sebastian Rusk discusses a unique approach to podcast advertising and sponsorships, focusing on creating opportunities for solopreneurs and small businesses to monetize their podcasts.


Tune in to discover how to grow your podcast without getting bogged down by traditional metrics!


TIMESTAMPS

[00:00:59] Podcast Advertising and Sponsors.

[00:04:59] Monetizing Podcast Through Sponsorship.

[00:09:27] Monetizing Podcasts for Beginners.

[00:12:01] Podcasts and Starting One.


QUOTES

  • “If you're willing to create a sponsor and advertising solution for people that you know, like, and trust, and that know, like, and trust you, I'm talking about people that like your work, believe in your work, believe in what you're doing."
  • “This day and age is a very exciting time to be alive. In this day and age, you can offer a tremendous amount of value to a potential sponsor and advertiser for your podcast. And you don't need to be one of the big guys. You can be the little guy just getting started. You just have to have a vision you have to believe in what you're doing and you have to be able to bring it to the right people. Get it in front of the right people who are actually fit to sponsor and support your show. You've got to create a win-win solution.”
  • “So there's a lot of opportunity out there for podcast sponsorships and advertising. You've got to make up, your own rules and you've got to go out there and identify people that are a fit for what you want to do. And they can actually see your vision for the podcast sponsorship questions, thoughts, ideas, concerns about this episode or any episode.”



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SOCIAL MEDIA LINKS


Instagram: Instagram.com/PodcastsSUCK

Facebook: Facebook.com/srusk

LinkedIn: LinkedIn.com/in/sebastianrusk/

YouTube: Youtube.com/@PodcastLaunchLab


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