All Episodes

December 12, 2023 13 mins

Send us a text

In episode twenty-two of Podcasts Suck, Sebastian Rusk discusses the importance of marketing and promoting your podcast. He emphasizes the need to create micro-content from each episode and shares his favorite tool, for chopping up and repurposing podcast content. By actively promoting and sharing your podcast, you can effectively grow your show and reach a wider audience. 


PODCAST EDITING/HOSTING PLATFORMS


TIMESTAMPS

[00:01:01] Marketing and Promoting Your Podcast.

[00:06:54] Including Podcast Episodes in Newsletters.

[00:07:55] Swag and Podcast Marketing.

[00:11:47] Create an Email List.


In this episode, Sebastian Rusk delves into the significance of creating micro content from each podcast episode as the primary method of promoting a podcast. He emphasizes that simply recording a podcast episode is not enough, and in order to grow the show, it is necessary to actively market and promote it. 


In addition to creating micro-content, the episode also highlights the significance of having an email list and utilizing a CRM (Customer Relationship Management) system to capture people's information. By having an email list and using a CRM like go high level or click funnels, podcasters can continue to market their content to engaged listeners and build a loyal audience.


QUOTES

  • "So tip number one for the best ways to market and promote your podcast is to make sure that you're creating micro-content of some sort."
  • “Tip number two, promoting and marketing your podcast. You need to make sure you have some sort of email list put together.”
  • “You can promote anything your little heart desires. That's relevant to what you're talking about in the newsletter.”



==========================


Need help launching your podcast?


Schedule a Free Podcast Strategy Call TODAY!


PodcastLaunchLabNow.com


==========================


SOCIAL MEDIA LINKS


Instagram: Instagram.com/PodcastsSUCK

Facebook: Facebook.com/srusk

LinkedIn: LinkedIn.com/in/sebastianrusk/

Youtube: Youtube.com/@PodcastLaunchLab


Sebastian Rusk: https://sebastianrusk.com/


==========================


PAYING RENT? 


Earn airlines when you do with the Bilt Rewards Mastercard


APPLY HERE: https://bilt.page/r/2H93-5474



Mark as Played

Advertise With Us

Popular Podcasts

Crime Junkie

Crime Junkie

Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.

24/7 News: The Latest

24/7 News: The Latest

The latest news in 4 minutes updated every hour, every day.

Stuff You Should Know

Stuff You Should Know

If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.