In episode 70 of Podcasts Suck, Sebastian Rusk explores how podcasting helps build trust and credibility with your audience. He discusses why consistent content matters, how interviewing potential clients can open doors, and why now is the best time to start.
Tune in for laughs, insights, and practical advice on making your podcast a powerful tool for growth!
TIMESTAMPS
[00:01:15] Building trust through podcasting.
[00:09:03] Podcast as a competitive advantage.
[00:10:54] Launching a podcast for relationships.
QUOTES
- "Allowing your podcast to radically change your life and your business because you keep showing up."
- "People don't buy when you tell them; they buy when they trust you."
- "If not now, when? If not you, who?"
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SOCIAL MEDIA LINKS
Instagram: Instagram.com/PodcastsSUCK
Facebook: Facebook.com/srusk
LinkedIn: LinkedIn.com/in/sebastianrusk/
YouTube: Youtube.com/@PodcastLaunchLab
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Episode Transcript
Welcome to PodcastSuck, a podcast about
starting a podcast.
We dive headfirst into the wild,wacky, and sometimes frustrating
world of podcasting.
If you've ever sat down with amicrophone, hit recording on
what fun earth am I doing?
Or if you're just curious aboutthe magic behind your favorite
shows, then you're in the rightplace.
(00:23):
Get ready for laps, insights,and a whole lot of what not to
do advice as we embark on thispodcasting journey together.
Let's dive in.
SPEAKER_00 (00:37):
If you've been hearing let's talk later from
potential clients, you mighthave a visibility problem.
Why?
Well, because people don't buywhen you tell them to.
They buy when they trust you.
(01:00):
And that trust it's going torequire some repetition on your
part.
SPEAKER_01 (01:05):
And that's why I want to talk to you about what a
podcast can do for you.
You've heard me talk about itbefore.
You'll continue to hear me talkabout it.
SPEAKER_00 (01:15):
Why?
Because it works.
Here's what a podcast does itbuilds a rhythm of familiarity.
It makes let's talk later becomelet's talk now.
SPEAKER_01 (01:36):
While others are cold emailing and cold DMing,
you're already in someone'searbuds every single week.
You're guiding them, you'reteaching them, you're showing
them that you're the real deal.
You're not just throwing a wholebunch of stuff up against the
wall and crossing your fingersand saying, well, maybe somebody
(01:57):
will reply.
You're actually providingmassive value that people have
chosen to tune into.
When someone gets an email, theydidn't choose to get that email.
Maybe they opted in, maybe it'sspam.
When someone gets a DM, theydidn't choose to get that DM.
(02:18):
Maybe they follow that personand they have that the person
has access to DM them.
SPEAKER_00 (02:26):
But they're not choosing to receive that.
SPEAKER_01 (02:30):
When they pull up your podcast episode and they
press play, they're making aconscious decision to listen to
what you have to say.
And if you provide value, yousolve problems, you help them
better understand what theydon't know that they don't know,
(02:54):
boom.
SPEAKER_00 (02:55):
Trust has been established.
I'm gonna say it again.
People don't buy when you tellthem.
They buy when they trust you.
SPEAKER_01 (03:11):
And you recording a podcast episode and putting a
new episode out every singleweek is the repetition that it
takes to establish trust.
But none of this is possible ifyou're not willing to get in the
game and actually start apodcast and do something with
(03:35):
it.
Now, you've heard me talk a lotabout our strategy, my strategy
that I've used for 15 years,which is start a podcast to
interview people that you wantto do business with.
That's strategy number one.
But what about the people thatsubscribe to your podcast?
Because by the way, when theyhit follow and they hit
subscribe, they getnotifications every time a new
(03:58):
episode drops.
Think about your favoritepodcast, like this one.
Every time a new episode drops,how do you feel?
Whoa, something new to listento.
Every single day I listen to theDaily Stoic from Ryan Holiday.
Why?
Because I read the Daily Stoicsmessage of the day every day.
(04:18):
All right, most days, Mondaythrough Friday, at least five or
six days a week.
The podcast is a follow-uphosted by Ryan Holliday, reading
that day's message in the DailyStoic and reflecting and talking
and expanding on it via thepodcast.
(04:41):
If I get in my car or I pull upApple Podcast and I look at the
Daily Stoic, and there's not anepisode for today, I am wildly
disappointed.
Now, sometimes there's lifeshows up.
I understand that.
But I tell you, Ryan's about asconsistent as it gets because he
(05:04):
knows this is a daily podcast.
This is something people dependon me for.
SPEAKER_00 (05:13):
Now, I'm not telling you to start a daily podcast.
SPEAKER_01 (05:18):
That takes a lot of work, a lot of commitment.
What I am telling you is start apodcast and get an episode out
every single week so thatthere's repetition there.
So that there's consistencythere.
SPEAKER_00 (05:31):
Because when that happens, trust is established.
SPEAKER_01 (05:36):
People start to think, you know what, this is
the go-to source for me.
SPEAKER_00 (05:41):
I'm gonna hit them up and ask them about doing
business with them.
So there's several differentways that you can slice and dice
the pie here.
SPEAKER_01 (05:54):
People are listening to your content, they're
continually coming back, theyknow like and trust you, they
feel like they know you, whetherthey do or not.
SPEAKER_00 (06:05):
And then you get the opportunity to interview people
that you want to do businesswith.
SPEAKER_01 (06:12):
Don't get me started with the social media content
being repurposed from yourpodcast episodes, becoming a
better communicator, gettingconsistent, and allowing your
podcast to radically change yourlife and your business because
you keep showing up.
Why am I qualified to talk aboutthat?
(06:34):
Because I have lived it.
I continue to live it, and now Iget the unique opportunity of
empowering other business ownersto do the same exact thing.
I am a practitioner of what Isell.
SPEAKER_00 (06:50):
My offer is my life.
That's called alignment.
Very important.
Allows people to know like andtrust me because I'm one of
them.
SPEAKER_01 (07:03):
Who am I to sell you a podcast launch solution?
And I don't even have a podcast.
I know that sounds crazy, butthere's some people out there
that don't practice what theypreach.
So, do you want to continue todeal with these knuckleheads
that say, let's talk later?
(07:24):
Let's talk after Q1 or Q2 or Q3or Q6 or Q7.
SPEAKER_00 (07:32):
We're getting into the holiday season.
SPEAKER_01 (07:35):
People's favorite line, let's circle back at the
first of the year.
How about we circle back nextweek and get things started
before the first of the year sowe can hit the ground running at
the first of the year?
That's not being aggressive.
SPEAKER_00 (07:51):
That's challenging people's BS.
That's challenging people'sstatus quo.
That's challenging people'sprogramming.
If not now, when?
(08:11):
If not you, who?
I'm working on my third bookright now.
And we're in chapter three.
And I'm talking a lot about whatyour competition is not doing.
Not what they're doing, whatthey're not doing.
SPEAKER_01 (08:36):
One of the exercises is to take out a sheet of paper
and write down five to ten ofyour competitors and then circle
each one that has a podcast.
You'll be pleasantly surprisedthat there may not be a lot of
(08:56):
circles on there, which is adirect indication.
You need to get your podcastlaunched before your competition
eventually wakes up.
Because they will.
This strategy is undefeated.
Why?
Because it works.
It's not abrasive, it's notpushy.
It allows you to show up andprovide value first before
(09:19):
saying, buy my widget, buy mything, pitch, pitch, pitch,
pitch, pitch.
SPEAKER_00 (09:26):
Go ahead and do that exercise.
Right now.
As soon as you're done with thisepisode.
SPEAKER_01 (09:33):
Write down five to ten competitors, circle them if
they have a podcast.
If you don't see a lot ofcircles, again, there's your
answer.
SPEAKER_00 (09:43):
If you don't take massive action on that, and take
advantage of the speed tomarket.
SPEAKER_01 (09:50):
Speed to market has always been an undefeated
strategy.
You being the first one to themarket to do it in your industry
automatically, by default,labels you the authority.
SPEAKER_00 (10:05):
Why?
Because you have a podcast,you're showing up, and they're
not.
Starting a podcast willradically change your life and
your business if you let it.
(10:26):
Starting a podcast willcompletely eradicate.
Let's talk later.
It'll immediately establishtrust because you're consistent
and there's repetition.
SPEAKER_01 (10:42):
So let everybody else do whatever they want to
do.
Email and this and marketing andthat.
When you can, in fact, launch apodcast, invite people that you
want to do business with on thatpodcast, make it all about them.
SPEAKER_00 (11:02):
And then create a relationship that becomes
profitable.
SPEAKER_01 (11:07):
Questions, thoughts, ideas, concerns about this
episode, any episodes on thepodcast, send me a DM over on
Instagram.
Same as the show name atpodcastsuck.
I do respond to each and everyone of you lovely people.
I am so grateful that you guystake time out of your busy day
to listen to this podcast.
(11:28):
I see the numbers, I see thestats, and I am humbled and
grateful every time I do.
Hundreds and hundreds andhundreds of people listening to
each episode.
SPEAKER_00 (11:39):
Thank you.
Thank you.
Thank you.
Remember, if not now, when?
If not you, who?
SPEAKER_01 (11:56):
Until next time, friends.
Thanks so much for tuning in tothis episode, we sure do
appreciate it.
If you haven't done so already,make sure you're subscribed to
the show wherever you consumepodcasts.
If you feel so inclined, pleaseleave us a review and share the
show with someone you knowshould start a podcast or may
(12:17):
already have one.
And remember, podcasts if youdon't have one.
Until next time, friends.
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