208 | Libsyn Says You Can Make Money Now – But Should You?

So, Libsyn just flipped the script on podcast monetization.

No more minimum download requirements. That’s right — whether your show gets 5 downloads or 5,000, you can now run programmatic ads and make some money just for publishing your podcast. But here's the real question: just because you can… should you?

In this episode of Podtastic Audio, we dig into what this change really means for indie podcasters. Is this the golden ticket to finally “getting paid,” or does it risk turning your passion project into a string of ads your listeners skip in 30 seconds flat?

We’re talking:

🎯 What Libsyn’s new ad rules actually are (and what types of content still don’t qualify)

💵 How much money you realistically can expect to make as a small show

🤖 The pros and cons of running automatic ads vs. host-read spots

🎙️ Better ways to monetize — like affiliate links, listener tips, and actually selling something

❤️ Why podcasting for the love of it still matters more than CPMs or download stats

If you’ve ever been asked “How much money do you make from your podcast?” — or wondered if you should be monetizing at all — this episode was made for you.

And hey, if you’re already running Libsyn ads, I’d love to hear how it’s working out. Spoiler alert: it might only cover your hosting… but maybe that’s enough.

The Podtastic Playbook: How to Build, Grow, and Monetize Your Podcast

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00:00 - Libsyn Opens Ads to All Podcasters

00:24 - Welcome to Podtastic Audio

01:04 - Why Audio Podcasting Still Wins

01:40 - Apple Podcasts and Simplicity

03:07 - What is “Podcasting Classic”?

03:35 - Choosing a Podcast Media Host

04:43 - How Podcast Hosting Works

06:23 - Libsyn’s New Ad Policy: No More Minimums

07:29 - Can Any Show Really Make Money Now?

08:43 - My First Experience with Paid Ads

10:10 - Host-Read Ads vs. Programmatic Ads

11:11 - Why the 2,000 Download Rule is Gone

12:09 - Content That Still Doesn’t Qualify

13:38 - Realistic Earnings from Libsyn Ads

14:30 - Breaking Down CPM and Payout Math

15:46 - Monetizing Your Back Catalog

17:07 - Why Did Libsyn Change Their Policy?

18:29 - Advertisers and Micro Shows

19:13 - Libsyn’s Business Strategy

20:10 - Do Indie Podcasters *Need* to Monetize?

20:48 - The “How Much Do You Make?” Question

21:45 - Success Without Money or Downloads

22:14 - Why Fun Comes First in Podcasting

24:04 - Pros of Running Ads on Libsyn

26:17 - The Downsides of Programmatic Ads

28:17 - Losing Control of Your Content

28:37 - When Ads Ruin the Listener Experience

29:42 - Skipping Ads is Easy (and Common)

31:07 - Better Monetization: Host-Read Ads & Affiliates

32:20 - Patreon, Tips & Listener Support

33:28 - Selling Services or Coaching

34:41 - Don’t Turn Your Show into a Commercial

35:07 - Podcasting for Love, Not Just Money

36:02 - Audio Podcasting = Personal Connection

37:14 - Thinking About Running Libsyn Ads?

37:25 - Final Thanks & Outro 3

38:25 - “Podtastic Audio” Theme Song

#Podcasting #IndiePodcast #PodcastCreator #P