Ep177: Crisis Management and High-Stakes PR with Amber Daines

From investigative journalism during the Asian financial crisis to working in London’s dot-com bubble, Amber’s journey has taken her from the newsroom to founding her own PR agency and becoming one of the country’s most respected crisis communications experts.

We chat about ambition, burnout, bouncing back, and what it’s really like to coach someone through a 60 Minutes interview when their world is falling apart.

• The reality of winning a Walkley Award at 22

• What the “dot-bomb” era was like behind the scenes

• Why silence breeds suspicion in a media crisis

• Tough clients, tricky headlines, and the power of a second act

• The podcast she’s launching for elite athletes who suddenly have to start again

From schoolyard newspapers to media war rooms, this one is full of real talk, honesty and perspective.

If you'd like to check out the event Amber is holding on May 16th: Click here

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