In this episode of Poetry and Marketing, I take aim at one of the most overused (and misleading) metaphors in the business world:
Funnels are stupid.
There isn’t any gravity
In a sales process.
Yeah, I said it. Sales funnels look great in diagrams, but anyone who’s actually sold something knows the process isn’t that clean—or that passive. In this episode, I explain why the funnel fails as a metaphor and offer a better one.
Climbing takes effort. People change their minds. And if the journey is too hard, they turn around. There’s no “gravity” pulling buyers through, so stop planning your sales process like there is.
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