I love this episode's poem:
If marketing works,
Why do I spend so damn much
To be this pissed off?
It’s a joke… but it’s also not.
In this edition of Poetry In Marketing, I dig into the very real frustration so many CEOs and business owners feel when marketing doesn’t deliver, especially when they’re spending real money. The problem isn’t the budget. It’s how the money is being used. I dig into this issue and try to reframe the frustration in a constructive way.
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