In this episode of Poetry and Marketing, we dive into one of the great clichés of creative work, captured in a single poetic line:
Just quit your whining
And make the logo bigger.
Design’s subjective.
Except… it’s not.
As someone who’s done a fair share of design over the years, I’m here to tell you: design is not about personal taste: it’s about purpose. Whether you’re building a website, a brochure, or a logo, the goal isn’t to please the CEO, it’s to connect with the customer.
In this episode, I unpack why design should be judged by its function, not by internal opinion, and how companies can make more strategic creative decisions that actually move the needle.
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