Marketing can be / Unintentional, but it’s / Never optional.

In this episode of Poetry and Marketing, I’m wearing a tie, so you know we’re getting classy. Today’s haiku goes like this:

Marketing can be

Unintentional, but it’s

Never optional.

Let’s talk about that.

I run into folks all the time who say, “Oh, we don’t do marketing.” They think handing out business cards, grabbing coffee, and working the referral game somehow exists outside of marketing. Spoiler alert: it doesn’t.

In this episode, I break down how every sale, no matter how informal, follows a predictable journey from awareness to opportunity to close and how even casual networking checks every marketing box, whether you know it or not.

So the question isn’t “Are you doing marketing?” It’s “Are you doing it on purpose?”