In this episode of Poetry and Marketing, I’m sharing a haiku I wrote just this morning:
Marketing planning
Needs more than authority;
It needs a leader.
I use this poem as a jumping-off point to talk about something I see all the time in small and mid-sized businesses: a massive leadership gap in marketing.
I walk through a typical (and deeply flawed) setup where a young, often underprepared marketing manager is thrown into the deep end, reporting to a CEO or a VP of Sales with no real marketing background. These folks may have authority, but they’re not equipped to lead. And that disconnect? It’s killing marketing outcomes.
If you’ve ever wondered why marketing feels like a mess or why you’re not seeing results, I think this episode will help connect the dots. It’s not about blaming anyone, it’s about recognizing the underlying issues and starting to fix them.
Popular Podcasts
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.