In this episode of Poetry and Marketing, I’m digging into something that might change how you think about your entire marketing plan:
The budget isn’t
For buying marketing tactics—
It’s to fund success.
This is one of the most common mistakes I see: businesses build a budget based on what they want to buy (a website, some SEO, maybe an account-based campaign) and then assume the job is done once they’ve made the purchase. But what we really want isn’t a website or some ads… We want results.
In this episode, I talk about how to flip your thinking: set your sights on what success actually looks like, figure out how to measure it, and then fund that outcome.
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