This time on Poetry and Marketing, I talk about the divide between sales and marketing:
What’s the difference
Between sales and marketing?
Just perceived value.
Sales and marketing have the same mission: driving revenue. So what's the difference? Sales is one-to-one. Marketing is one-to-many.
I also talk about scalability in the sales process. If you’ve ever felt stuck choosing between investing in marketing or hiring another salesperson, this one’s for you.
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