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October 15, 2025 4 mins

In this episode of Poetry and Marketing, I’m taking on a modern plague:


Why do my people

Keep giving me irrelevant

Stats that don’t matter?


Marketing today is drowning in data: social metrics, website traffic, open rates, NPS scores, you name it. But more data doesn’t always mean better decisions. In this episode, I break down how to separate signal from noise, why marketing should only be measured by what it can actually influence, and how to connect the numbers back to real business objectives.


If you’ve ever stared at a dashboard full of colorful graphs and thought, “So what?”, this one’s for you.

Mark as Played

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