When you think “beauty industry,” you probably don’t think transparency. You think filters, filler, and hype.
In this episode of Possibilities with Monique de Maio, Monique sits down with Giella Poblocki, founder and CEO of GIELLA Custom Blend Cosmetics, the cosmetics and skin care company Monique has used almost exclusively for over a decade herself, to talk about what real beauty looks like… inside and out.
They unpack what it takes to build a business with integrity in an industry built on illusion, why “clean beauty” is really clean business, and how mindset is the secret ingredient behind every great brand and confident woman.
Giella shares what she’s learned after 20+ years leading a women-owned company that has survived every trend and still keeps growing, through transparency, education, and doing the work.
You’ll learn:
→ Why ingredient integrity mirrors brand integrity
→ How education builds loyalty better than marketing
→ Why affirmations and mindset matter more than hype
→ What “doing the work” really looks like in business and in life
Whether you’re leading a team, building a brand, or just trying to show up as your best self, this one will hit home.
Listen in and rethink what beauty, business, and confidence can really look like.
Chapters
00:00 Introduction to Giella Poblocki and Her Journey
06:42 The Importance of Clean Ingredients in Cosmetics
11:43 Custom Blending: The Art and Science of Makeup
16:12 Empowering Women in the Beauty Industry
20:44 Mindset and Affirmations for Success
24:18 The Power of Community Among Women
28:42 Overcoming Insecurities Through Beauty
31:51 Career Advice and Lessons Learned
About Our Guest:
Giella Poblocki is the founder and CEO of GIELLA Custom Blend Cosmetics. With over 30 years in the beauty industry, Giella is known for her innovative approach to custom makeup and her commitment to using only the highest-quality ingredients.
She began her career at Saks while still in school, later spending 12 years as National Sales Manager for a custom cosmetics line at Vidal Sassoon Salons. When the brand changed hands, Giella took the reins and built it into her own company.
In 2004, she was named Innovator of the Year by the Independent Cosmetics and Makeup Distributors. Her work has been featured in over 300 fashion magazines and on major networks like NBC, ABC, and CBS.
Giella also leads in-person and online workshops, teaching the next generation how to blend beauty with business.
For more information, visit giella.com. Listeners/viewers to this podcast can use PROMO CODE MONIQUE20 for 20% off their first order!
Follow Monique for More:
Instagram: https://www.instagram.com/moniquedemaioLinkedIn: https://www.linkedin.com/in/moniquedemaioNewsletter: https://www.moniquedemaio.com/newsletter-sign-up
Book Monique as a speaker for your next event: https://www.moniquedemaio.com/contact
Grab her award-winning, bestselling book The 7 Secrets to Creating a Life You Love: A Practical Guide for Women in Leadership:https://www.amazon.com/Secrets-Creating-Life-You-Love/dp/B0CLHV526G
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