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December 6, 2022 27 mins

As a leader, you typically develop an idea and then fight like hell to prove it right, even when you’re throwing good money after bad. 

However, the point of leading isn’t to know everything. It’s not about having one great idea but constructing many ideas into a cycle or process so everyone understands that ideas need constant exploration, experimentation and evolution.

The E3 framework provides a sustainable and scalable process that allows ideas to flourish. With a background in scientific methodology based on a growth mindset this model directly contradicts how leaders typically view idea generation and strategy development. 

LISTEN IN NOW to learn more about how the E3 framework lends perspective and enables a faster evolution of ideas. 

Your Best Resource to Move Forward

Leadership is not simply a position or job title bestowed on you. Being a great leader takes commitment, resilience, and the ability to be adaptive.

The E3 framework will help you reimagine everything you thought you knew about leadership and unlock the leadership potential that’s inside you. Go to to access.

Perry believes the world deserves better leadership; that in every human interaction there is the opportunity to either build others up or tear them down; and that leadership is the choice we make in those moments.

These beliefs led Perry to create the Potential Leader Lab. He wanted to offer those who share his beliefs the space and safety to explore transformative ideas, experiment with new behaviors, and evolve into the leaders they were meant to be and that the world needs.

This is a framework he has used again and again with his Vistage peer advisory groups and companies like Turn-Key Tunneling, Convergint, Haughn &  Associates, I Am Boundless, Ketchum & Walton, LSP Technologies, and Ahlum & Arbor.

Perry lives and works on the shores of Buckeye Lake in Ohio, in the mountains of northwest Georgia, and on the beach in Anna Maria, Florida with his amazingly creative wife Lisa. They have 2 rescue dogs and are intermittently visited by their 3 wonderful children throughout the year. Perry & Lisa are living life in crescendo and focused on exploring, experimenting, and evolving their vision of a life they have no desire to retire from.

Copyright 2023 Perry Maughmer

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