January 29, 2024 • 23 mins
Ever wondered what goes into some of the biggest ad campaigns you’ve seen on TV, before they’re even pitched to agencies?
Susan Irving is the Chief Marketing Officer for Kruger Products and in this episode she gives us a behind the scenes look into some of her biggest projects.
Whether it’s the ‘Unapologetically Human’ campaign from 2020, or the ‘He Shoots, He Scores’ campaign from the Salt Lake City Olympics, Susan shares what it’s really like to be a marketer and all the things you wish you knew about the ads on TV. For additional content check out our website, www.powerinheels.ca
Don't forget to follow us on Instagram, Facebook, TikTok and LinkedIn
Mark as Played
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Therapy Gecko
An unlicensed lizard psychologist travels the universe talking to strangers about absolutely nothing. TO CALL THE GECKO: follow me on https://www.twitch.tv/lyleforever to get a notification for when I am taking calls. I am usually live Mondays, Wednesdays, and Fridays but lately a lot of other times too. I am a gecko.