Best practices for selling on Amazon: a conversation with Will Christensen, of Seller Labs

Kevin Lee interviews Will Christensen, a Go To Market specialist who's the head of marketing at Seller Labs, a Georgia-based software tool provider for e-commerce merchants. Will is also the co-founder and CEO of DataAutomation.com, a company that customizes automation and integration processes for e-commerce sellers. Will provided a lot of great info -- including some unbeatable tactical tips -- about selling on Amazon that should be of great interest to anyone selling products on this important commerce platform. We cover a lot of ground in our interview, including: - The importance of the law of reciprocity in sales, where small gestures of goodwill can lead to increased likelihood of purchase. - How Amazon sellers should go about selecting 3rd party software to improve their selling results. - SEO strategies for Amazon sellers and the key role played by user-generated content in terms of improving one's chance of ranking outside of Amazon. - "Grey hat" SEO tactics that e-commerce merchants can use to improve their chances of ranking. - Apps that Will finds indispensable, including clipboard managers and password managers. - The challenges of managing a large number of SKUs on Amazon, including the potential for penalties and the importance of authentic reviews. - The utility (and danger) of using review syndicates (often referred to as "review mafias") on Amazon, give that they can lead to account flagging and extra scrutiny on future reviews. - The role that AI will likely play in ferreting out inauthentic Amazon reviews. - Amazon marketplace trends, which recently have included large moves by brand aggregators. - How sellers should regard and quantify the interaction of paid and organic strategies on Amazon. - The fact that Amazon's real-time reporting data may not always be reliable and that sellers need to wait a minimum of 14 days before acting based on this reporting. Learn more about your ad choices. Visit megaphone.fm/adchoices