Christine Magda is an experienced marketing consultant who’s a keen observer of best practices, both in the C-Suite and across the organization. She’s worked in a consultative capacity with many small, mid-sized, and large companies seeking to improve their efficiencies and expand their opportunities. Christine’s expertise extends to go-to-market strategies, brand messaging, lead gen, acquisition, client retention, competitive analysis, customer insights and market trends.
Kevin and Christine discuss issues relating to making better use of marketing teams within organizations. They touch on the challenges faced by organizations, teams, and individuals, when corporate re-orgs or turnarounds become necessary, and delve into the question of whether the generally short tenures of CMOs are due to failure or to success. Discussion topics include:
- The mistakes that marketing teams often make by prioritizing new leads over nurturing existing customers.
- How companies, even otherwise sophisticated ones, often lack the backend business intelligence necessary to understand who their best customers are.
- Why smaller companies often seem to have a clearer view of their competition and create more content to drive demand, while mid-sized companies struggle with this.
- The challenges associated with fixing a broken organizational structure without buy-in from senior management, given that employees may resist change and feel uncomfortable with the potential consequences.
- Why marketing teams are often relegated to a secondary or assistant role within the organization, instead of serving as critical hubs and/or filters for the entire business.
- How PE firms and activist investors often catalyze change in organizations by providing a fresh perspective and new ownership structure.
- The need for a punch list or prioritization list to help senior teams make informed decisions about where to invest their time and resources, with a focus on quick wins and long-term strategies.
- The importance of understanding the value of existing content and repurposing it to improve SEO and marketing efforts.
- Why marketing teams must continually adapt to various stakeholders' needs, including product and engineering teams, client services, buying committees, data science teams, and CMO/VPs of marketing.
- Why high-level executives, such as CMOs, may experience high turnover rates due to their inability to take credit or blame for outcomes outside of their control.
- Why candidates for CMO positions need to ask crucial questions during the hiring process to avoid surprises and ensure a smooth transition.
- Why startups blessed with heavy funding during the pandemic may face opportunity cost and wasted budget due to hiring sprees.
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