Marketing lessons gleaned from selling online businesses: a conversation with Gregory Elfrink, of Empire Flippers

Kevin Lee interviews Gregory Elfrink, of Empire Flippers, a marketplace for buying and selling online businesses. Such businesses include ecommerce, SaaS, content sites, FBA, and more. Gregory has a wealth of knowledge about what makes these online businesses tick, what makes them succeed, and causes them to fail. Kevin and Gregory cover a lot of topics in this conversation that should be of value to anyone involved in online business today, including: - The degree to which SEO can cause an online business to succeed or fail. - The negative impact of Google’s recent “Helpful Content” update on many content-focused online businesses. - The rise of “zero-click” searches. - The resurgence of direct mail as a marketing channel. - The importance of diversifying revenue streams in business, particularly for content affiliate sites, to reduce concentration risk and increase valuation. - The pros and cons of in-house marketing teams versus agencies. - How proprietors of online businesses should prepare their properties for sale. - M&A marketing trends. - The importance of content creation in terms of building trust and engagement with potential customers. - Best practices for ideating content, including looking for inspiration from other people and feeding curiosity through great content. - The importance of understanding the emotional needs of customers when selling products. - The importance of transparency and honesty in marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices