Forget Your "Target Audience"... Reach People Who Don't Look Like You!

There are millions of dollars on the table if you step just a little bit outside your normal audience. People ask me all the time, “Lauren, how do I attract folks that don’t look like me, don’t dance like I do, don’t love like I do, without being weird or inauthentic or missing the mark altogether?”

Diversity goes beyond skin and ethnicity. It’s age, gender, culture, and income level. A Black woman in menopause has a different experience than a white woman in menopause. Our DNA is different, our trauma is different, the way stress is carried in the body is different. That means the way we market has to be different too. I’m breaking down how to research, speak the language of the people you want to reach, and create content that truly resonates.

Key Takeaways

Diversity is Multifaceted – It includes age, gender, culture, income, and lived experience.

Language Matters – Wellness buzzwords don’t always land. Learn the words your audience uses.

Do the Research – Watch their shows, see what’s trending, listen to their music, and study how they talk.

Micro-Niche Your Content – Test specific offers like gut health for Latinx families or biohacking in your 20s.

Partner With Communities – Connect with barbershops, churches, sororities, and local leaders who already have trust.

Representation Builds Trust – Hiring diverse team members or creating multilingual content shows you are for them.

Links & Resources

🎁 Download the FREE Power Moves Playbook

Marketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/

🎁 Book A Free Strategy & Content Call

Let’s take your marketing from bland to brilliant. Book a free strategy session with me and my team at https://microsite.com/ and create a content plan that drives results.