What if the missing piece in your practice wasn’t another ad or AI tool but actual human connection?
In this episode of Power Moves, I sit down with my soul sister in holistic business, Michelle Fletcher, connector, community builder, and founder of The Holistic Business Network. Michelle built a thriving nationwide network of holistic practitioners using nothing but grit, grassroots energy, and old-school relationship marketing. No hacks, no fluff, just heart, alignment, and intention.
We get into why offline marketing still matters, especially for health entrepreneurs, and how local events, meaningful collaborations, and strategic visibility can unlock doors that digital ads just can’t. If you’ve ever felt like the best-kept secret in your industry, this one’s for you.
Key Takeaways
Offline Marketing Still Works – Real talk: in-person connection creates unmatched trust and energy you can’t replicate online.
Build Before You Broadcast – Michelle grew her network through years of consistent connection, not overnight virality.
Events as Lead Magnets – From co-working spaces to coffee shops, local events can be your fastest path to qualified referrals.
Stop Being the Best-Kept Secret – Practitioners with incredible gifts often struggle to be seen. Visibility is a skill you must learn.
Lead with Value, Not Ego – Giving before asking is what builds real community and trust in holistic health spaces.
Create Your Own Collective – Don’t wait to be invited. Host your own dinners, roundtables, or pop-ups and lead the conversation.
Where to Find Our Guest
Michelle Fletcher’s Website: https://www.theholisticbusinessnetwork.com/
Michelle Fletcher on Instagram: https://www.instagram.com/healthcoachmich/
Michelle Fletcher on LinkedIn: https://www.linkedin.com/in/michellefletcher/
Links & Resources
Download the FREE Power Moves Playbook
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What is CRTX?
Missed leads are a profit killer. CRTX uses cutting-edge AI to transform your patient acquisition process. Visit https://agent.mycrtx.com/ to learn more and book your free demo today.
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