I’m back! I’m joined by the incredible Victoria LaFont — a brilliant SEO strategist, content expert, and founder of The LaFont Agency. Victoria’s on a mission to help health practitioners stop wasting time, money, and energy on outdated marketing strategies and finally get found online.
In this episode, we unpack why so many health entrepreneurs are terrified of SEO, how they’re making basic mistakes, and what it actually takes to rank, connect, and convert. From using client-centered language to leveraging AI and brand clarity, Victoria gives us the exact moves you need to go from invisible to irresistible. This one’s packed with real talk, laughs, and practical gold you can act on today.
Key Takeaways
The Fear of SEO – Why so many health entrepreneurs avoid SEO after bad agency experiences and how to reclaim it as a simple, powerful tool.
Speaking the Client’s Language – Why talking about your patients’ real-life concerns (not just medical terms) is the key to SEO success.
Niching Without Losing Range – How niching your marketing (not your practice) gives you laser-focused online reach.
AI and SEO – How consistent brand identity and niche clarity help you show up in AI-driven search results.
Content That Builds Trust – Why publishing niche-relevant, consistent content is essential for attracting and keeping the right patients.
Collaboration Power – How backlinks, podcast guest spots, and online partnerships multiply your SEO impact.
Where to Find Our Guest
Learn more about Victoria’s Wellness Marketing Agency at https://thelafontagency.com
Links & Resources
Download the FREE Power Moves Playbook
Marketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at: https://microsite.com/power-moves-playbook-download/
What is CRTX?
Missed leads are a profit killer. CRTX uses cutting-edge AI to transform your patient acquisition process. Visit: https://agent.mycrtx.com/
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