Alex Greenwood discusses the intersection of public relations and artificial intelligence with Chris Caggiano, senior editor at Intelligent Relations.
They explore the current landscape of AI in PR, the importance of human oversight in AI-generated content, and the challenges of managing client expectations.
Chris shares insights on the development of their AI tool, Preston, and the need for PR professionals to educate clients on thought leadership and effective media relations. The conversation emphasizes the balance between leveraging AI for efficiency while maintaining the core values of storytelling and ethical communication in public relations.
Visit the Intelligent Relations website here.
Takeaways
- 75% of PR professionals are using generative AI.
- AI tools often produce self-promotional fluff.
- Human oversight is essential in AI-driven PR.
- Preston aims to democratize PR for startups.
- AI can help with media monitoring and list building.
- Clients need to understand the concept of thought leadership.
- AI can automate mundane tasks but not strategic thinking.
- Effective pitches connect products to larger trends.
- PR professionals must balance client desires with media expectations.
- The future of PR will involve more machine learning but will still rely on human insight.
🎧 Listen now on Apple Podcasts, Spotify, or wherever you get your podcasts!
CONNECT:
- Alex on Substack
- PR After Hours Site
- Professional Paragraphs on LinkedIn
- Alex's Author Website
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod Music Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
This episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2025, all rights reserved. No reproduction, excerpting,
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