Are you drowning in “to-dos” that don’t actually move the needle? In this episode, Alex Greenwood breaks down how the 80/20 rule—Pareto’s Principle—can rescue PR pros from busywork hell. Learn why most press releases, vanity rankings, and ribbon cuttings belong in the bottom 80%, and how to focus on the few efforts that truly build trust, awareness, and credibility.
🎧 Listen and discover why doing less might just get you more.
📬 Subscribe & Share: If this episode struck a nerve—or made you rethink your last campaign—share it with a colleague. And don’t forget to subscribe to PR After Hours and Alex’s newsletter All the Fits That’s News for more smart takes on branding, media, and marketing.
CLICK HERE TO SAVE 50% OFF YOUR SUBSCRIPTION.
📩 We want to hear from you: How has your relationship with sleep changed over time? 🎤 Send a short MP3 voice memo here — we may feature it on a future episode!
- Alex on Substack
- Professional Paragraphs on LinkedIn
- Alex's Author Website
- MATCHMAKER.FM Link to Guest Booking Page
Be sure to check out our episode featuring PR veteran and author Marc Whitt!
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod Music Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
This episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2025, all rights reserved. No reproduction, excerpting, or other use without written permission.We are an Am
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
CrimeLess: Hillbilly Heist
It’s 1996 in rural North Carolina, and an oddball crew makes history when they pull off America’s third largest cash heist. But it’s all downhill from there. Join host Johnny Knoxville as he unspools a wild and woolly tale about a group of regular ‘ol folks who risked it all for a chance at a better life. CrimeLess: Hillbilly Heist answers the question: what would you do with 17.3 million dollars? The answer includes diamond rings, mansions, velvet Elvis paintings, plus a run for the border, murder-for-hire-plots, and FBI busts.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com