PR for the Rest of Us

PR for the Rest of Us

Teaching the business community more about what public relations, marketing, and advertising are and how they fit into the day-to-day operations. PR4TRU demonstrates how to get the most out of each discipline to support your goals and business objectives.


March 12, 2024 32 mins

Sam and Caleb delve into the four unique principles to consider when building a tech stack for your business. Let's face it. Software helps businesses grow, but which ones should you consider? The trial-and-error approach can be slow and cumbersome. Use these four principles from PR4TRU to help you build a tech stack that adds value, increases productivity, and ultimately increases your profit margins.

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Converting leads into business seems easy, right? But there's a lot more to it. Sam and Caleb discuss what it takes to convert interactions with leads into business. They examine what the process might look like and share tips on staying in touch with those people. Let's make sure you're not missing opportunities that could turn into business!

The guys reference the previous podcast, "009 – 62 Technology Tools Maki...

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AI is being mentioned all over the place these days. Are you using it for your business? Do you know where to start? Sam and Caleb discuss what AI is and some of the current AI tools such as ChatGPT, DALL-E, and Firefly. They also walk through how to get the most out of AI.

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Bryce Miller, a minor league pitcher for the Seattle Mariners Organization, joins Sam and Caleb as they discuss the marketing landscape in the baseball world. From NCAA NIL deals to brand deals across every level of professional baseball, Bryce provides critical insights into how players and teams are marketed. This episode looks to answer what marketers seek in athletes and how deals are presented to players across different level...

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Sam & Caleb dive into the technology they use to make their daily basis workflow smoother and easier. They came together to share 62 individual tools (links below).

Listed in order of mention:

  1. Google Drive
  2. Office 365
  3. Toby
  4. Google Calendar
  5. Outlook Calendar
  6. Apple Calendar
  7. Calendly
  8. Doodle
  9. Zoom
  10. Microsoft Teams
  11. Microsoft OneDrive
  12. GoToMeeting
  13. WebEx
  14. Miro
  15. MailChimp
  16. Emma
  17. Constant Contact
  18. ActiveCampaigns
  19. Salesforce
  20. Facebook
  21. Microsoft Excel
  22. ActOn
  23. Marketo
  24. Hubspot
  25. Su...
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September 30, 2022 32 mins

Sam and Caleb discuss the PESO model and how it compartmentalizes the four areas that our target markets and stakeholders are getting their media. A huge shout-out to Gini Dietrich of Spin Sucks for developing the PESO model and giving all of us a better handle on the media landscape.

  • P = Paid Media
  • E = Earned Media
  • S = Shared Media
  • O = Owned Media

Learn more about Gini and the PESO model at

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Caleb and Sam take a critical look at marketing budgets and present data on how much money businesses and organizations should spend on marketing, public relations, and advertising based on revenue. This episode takes some of the mystery out of marketing budgets and gives listeners tips on how they can anticipate a more realistic marketing budget for themselves.

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Ken Jacobs, a successful business coach joins Sam and Caleb for a candid conversation about leadership in businesses. Learn practices that will help elevate your leadership style in your work and personal life.

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Caleb and Sam chat about how a company's or an organization's brand is really its personality. The pair give real-world instances of ways to think about your brand, how to uncover it, and thoughts on how to connect the brand with your target market. A brand is more than just the logo. It encapsulates everything that your company does. How it treats its employees. How it interacts with customers. Product or service offerings. Where ...

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March 31, 2022 18 mins

Sam and Caleb take a deep dive into how public relations, marketing, and advertising people approach the planning during this episode of PR for the Rest of Us. The pair talk about R.P.I.E., R.O.P.E., R.A.C.E., and R.I.C.E. planning processes and focus on R.P.I.E. in helping businesses achieve their business objectives through marketing, communications, and advertising.

  • R.P.I.E. – Research, Planning, Implementation, Evalu...
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During this episode of PR for the Rest of Us, Sam and Caleb cover 5 topics to bolster your social media efforts from 'where the heck to start' to defining your core audience. The duo dives into social media planning, how to engage an audience that's stagnant and measuring your efforts against your business objectives. They also share a few nuggets on useful tools that help you get the most out of social media.

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Learn 7 communication ideas from Sam & Caleb that get the ball rolling and help your company move the needle closer to fulfilling your business objectives.

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March 8, 2022 11 mins

Sam & Caleb dive into what Public Relations for the Rest of Us is all about and briefly talk about how PR, marketing, and advertising fit into the business landscape.

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